89% Local SEO Success: How Spa & Equipment Transformed Their Local Presence

Spa & Equipment provides high-quality spa and salon equipment, helping professionals improve their services and customer experience.

Amazon optimization b2c local SEO

The Problem

Spa & Equipment sought to improve its local and online presence to stand out in a competitive market.

With rising competition, they needed a stronger digital strategy.

Their goal was to better connect with their audience and boost visibility across multiple channels.

Our Plan of Action

To help Spa & Equipment regain momentum, we developed a targeted strategy across multiple channels:

Amazon Store Optimization & Ads to Increase Revenue and ROAS

We optimized their Amazon store, enhancing product listings for visibility and appeal. Additionally, we launched 4-5 highly targeted ads for each product to drive traffic and boost conversions.

Local SEO & On-Site SEO for Improved Maps Share-of-Voice and Organic Traffic

Local SEO: we optimized their GMB profile and implemented a strategy to boost local visibility and foot traffic. On-site SEO, we launched a blog with regular, optimized content. We reviewed and enhanced product pages, improved category pages, and strengthened technical SEO by resolving site errors.

Paid Ads Focused on Increasing Revenue and ROAS

We launched a series of well-targeted Facebook, Google, and Bing ad campaigns to reach a broader audience. Our goals were to highlight key products, drive brand awareness, and attract more qualified leads.

Results

Our comprehensive strategy led to significant improvements in sales, user engagement, and local visibility:

89%

Local SEO Success

The local visibility skyrocketed in a month, growing from 0% to 89% in local search voice, significantly boosting foot traffic.

130%

Amazon Sales Surge: Growth with Double ROI

Amazon sales surged by 130% in less than a month, marking a significant performance boost. The Amazon ad campaigns also delivered a strong return on ad spend (ROAS) of 3.76 to 7, doubling the investment.

41.2%

Google Ads ROI

Our Google Ads campaign for the spa achieved an impressive ROI, significantly boosting visibility and attracting more clients to the business.

“I’ve had the pleasure of working with Azarian Growth Agency, and the experience has been nothing short of transformative. From the very start, their team took the time to understand our business, goals, and challenges. Their strategic approach, combined with cutting-edge marketing techniques, has resulted in measurable growth for our company. They crafted tailored campaigns that not only increased our visibility but also drove qualified leads and boosted conversions. What sets Azarian Growth Agency apart is their commitment to continuous optimization and their transparent communication. We feel truly supported every step of the way. Highly recommend them to any business looking to scale and achieve real results!”

Dro Hartoonians

Founder, CEO at Spa & Equipment