Goodhood - Case Study - Azarian Growth Agency

website: goodhood.auto

Goodhood is a mobile auto repair service that provides certified mechanics directly to your driveway.

automotive mobile auto repair vehicle maintenance

The Problem

Goodhood, a mobile auto repair service, faced the challenge of increasing sales and attracting regular users.

They aimed to enhance market visibility and customer engagement to grow their business.

The focus was leveraging their convenience and efficiency to convert online presence into more service bookings and sign-ups.

Our Plan of Action

To align closely with Goodhood’s vision, we collaborated directly with the founders, Prashant Salla (CEO) and Sean Robenalt (CTO). We formed a focused growth team comprising a lead and content specialists. This team played a key role in devising and implementing the strategies that followed, ensuring they met the company’s strategic goals.

Google Ads for Targeted Reach

We refined our local paid Google ad strategy to attract customers more effectively. This involved creating highly targeted campaigns in areas with high demand for Goodhood's services, ensuring precision in our advertising efforts.

Email Strategy to Increase LTP

Alongside our email marketing strategy, we set up automated email sequences. They were designed to engage single-service users, encouraging them to become repeat customers and increasing their lifetime value.

Organic Content Strategy & SEO

Our local-focused content strategy was enhanced by technical and programmatic SEO improvements. We also aided Goodhood in rebranding and migrating to a headless CMS for improved content management and site performance.

Results

Significant Gains in Efficiency and Outreach

$3MM

Helped with Fundraising

Our strategic collaboration with the CEO to develop and present a Go-To-Market plan secured $3 million in funding.

46%

Growth of Organic Clicks from Google to the Website

This improvement underscores the effectiveness of our organic strategies in driving more traffic to the website.

40%

Reduced Acquisition Cost

This decrease highlights the efficiency of our targeted Google ad strategies in lowering acquisition expenses.

“Choosing Azarian Growth Agency transformed our approach to digital marketing. Their expertise in SEM & SEO is unparalleled, offering deep technical insights and actionable metrics. What sets them apart is their dedication to being a true marketing partner, with Hamlet acting as our Fractional CMO. Partnering with Azarian Growth Agency has accelerated our growth and redefined what we thought possible in digital marketing.”