How Orders.co Achieved an 87% Sign-Up Cost Reduction?

Orders.co is a comprehensive restaurant growth platform that provides a suite of digital solutions to boost restaurant marketing and operations.

b2b growth solutions restaurant tech

The Problem

Orders.co, a startup in the restaurant technology sector, faced the challenge of raising funds and generating leads to drive their business growth.

Their primary objective was to increase sign-ups for their restaurant management solutions, specifically focusing on maintaining the cost of these sign-ups within a set monthly budget.

The task was to attract qualified leads below industry benchmarks, a fast payback period, and a favorable LTV / CAC ratio.

Our Plan of Action

To align with Orders.co’s vision, we worked closely with their executives, Arsen Stepanyan (CEO), Hrant Ayvazyan (VP of Sales), and Ashot Bayatyan (CTO). Our multidisciplinary team, including marketing, content, design, and analytics experts, developed and executed a tailored marketing strategy to meet Orders.co’s unique needs in the restaurant technology sector.

Paid Advertising Strategy

We launched a strategic paid ad campaign on Facebook to efficiently generate leads, involving audience testing, updating lookalike audiences, and optimizing segments. We also tailored our strategy, using Google ads for chain restaurants and Facebook ads for independent ones.

Landing Page Optimization

Our strategy involved developing new landing pages and optimizing the entire website. This process included aligning their online presence with their transition from a simple ordering and menu management system to a comprehensive partner for restaurant growth.

SEO & Content Marketing

Our content marketing strategy was crafted from the ground up, focusing on driving traffic through engaging blog content and robust SEO strategies. The goal was to establish Orders.co as an expert in the restaurant industry, significantly boosting their online presence and credibility.

Results

Remarkable Improvements in Cost-Effectiveness and Visibility

87%

Signup Cost Reduction

This substantial reduction highlights the effectiveness of our targeted ad strategies in reducing acquisition expenses.

3.5

Month Payback Period

The customer payback period was shortened to just 3.5 months, showing our marketing approach's increased efficiency and effectiveness.

5.5x

LTV over CAC

We reached an impressive LTV over CAC ratio, which underscores the high profitability and effectiveness of our customer acquisition strategy

“As Orders.co, we’ve had the privilege of working with the Azarian Growth Agency for over two years now. From the very first day, their team has exemplified what it means to be responsive and knowledgeable partners in the realm of advertising and marketing. They’ve not only guided us through each decision-making process with a level of expertise and clarity that’s rare to find but have also played a pivotal role in enhancing our sign-up rates and reducing our customer acquisition costs.”