Camino Financial - Case Study - Azarian Growth Agency

website: caminofinancial.com

Camino Financial is a financial services company specializing in small business lending solutions.

business loans financial services small business lending

The Problem

When Camino Financial approached us, they had secured $700,000 in seed funding but lacked a scalable go-to-market strategy.

Their door-to-door sales approach was ineffective, and they struggled to reach their target market – first-generation Latino small business owners seeking an unsecured business loan.

They needed a more efficient and scalable strategy to connect with and serve their ideal customer persona.

Our Plan of Action

In partnership with Camino Financial, led by Sean Salas (CEO) and Kenny Salas (COO), our CEO Hamlet Azarian provided hands-on advisory and directly assisted in building and training their diverse teams, covering areas such as Paid Media, Email, SEO, and Social Media. This approach was integral to Camino Financial’s successful digital and go-to-market strategies.

Facebook Marketing and PPC Acquisition

We developed a straightforward Facebook marketing strategy, using targeted testing techniques and server-side conversion tracking through the conversion API. We aimed to reach their specific audience, improving marketing impact.

SEO and Organic Traffic Growth

We implemented an SEO strategy that included content in both English and Spanish, website optimization for speed, and a robust link-building and PR strategy. This led to a significant increase in monthly visitors.

Email Marketing Strategy

We established a comprehensive email marketing strategy, including weekly newsletters and automation sequences, to quickly qualify leads and facilitate prompt communication with the sales team.

Results

Outstanding results achieved through our collaboration with Camino Financial, demonstrating the effectiveness of our tailored digital marketing strategies

90%

Customer Acquisition Cost Reduction

The cost per lead significantly decreased through our optimized Facebook marketing strategy.

35%

Lead Qualification Rate

Our targeted email marketing approach resulted in a high lead qualification rate, swiftly progressing to sales discussions.

50 to 75%

CAC Below the Market

Our strategies effectively reduced Camino Financial's customer acquisition cost from 50% to 75% below the industry benchmarks.

“If you have the opportunity to work with Azarian Growth Agency, you will benefit from their hands-on expertise in building an omnichannel marketing strategy, as well as their strategic thinking and active participation in executive-level discussions. [A] Growth is a reliable and valuable partner to work with.”