In 2020, Hamlet Azarian had spent nearly two decades inside the growth engines of companies from pre-seed stage to Series B and beyond. He had been the VP of Growth and Marketing at Camino Financial. He had served as Senior Growth Advisor to DISQO, CBDfx, and a portfolio of companies across SaaS, financial services, and e-commerce.
The pattern he kept seeing was always the same. A company hires a marketing team. The team hires agencies. The agencies run campaigns. Dashboards fill up with metrics. And at the end of the quarter, when the CEO sits in front of the board, nobody can answer the one question that matters: what is marketing actually contributing to revenue?
Not because the people are bad. Because the diagnosis was never done.
[A] Growth Agency was built to close that gap. Every engagement begins with a paid Strategic Growth Diagnostic, because the most valuable thing we can do for a company is tell them the truth about their marketing before we do anything else.
