How C Sharp Entertainment Sold Out Their Valentine’s Day Comedy Show with Social Media Ads

C Sharp Entertainment is a dynamic entertainment company specializing in live events, bringing top-tier comedy performances to audiences.

comedy show entertainment live events

The Problem

C Sharp Entertainment, a growing entertainment company, needed to promote their upcoming Valentine’s Day comedy show. Their goal was to sell out the event while staying within a tight ad budget.

They faced several challenges. First, they needed to build awareness quickly, as the event was approaching fast, leaving little time for organic promotion.

Targeting the right audience was another crucial factor, reaching local event-goers and comedy lovers who were most likely to purchase tickets.

Lastly, optimizing the campaign for sales was essential. Every dollar spent on ads needed to drive real conversions, ensuring the best possible return on investment.

Our Plan of Action

To help C Sharp Entertainment sell out their Valentine’s Day comedy show, we developed a focused digital marketing strategy centered around three key areas.

Targeted Facebook & Instagram Ads to Maximize Reach

We launched a data-driven ad campaign on Facebook and Instagram, ensuring the event reached the right audience. By targeting comedy fans, local event-goers, and couples looking for Valentine’s Day experiences, we maximized engagement and ticket sales. A/B testing helped us refine the best-performing creatives, messaging, and audience segments, optimizing ad spend for higher conversions.

Video Content Marketing with Actor Partnerships

To build excitement, we partnered with the show’s featured comedians to create engaging promotional videos. These short clips, including teaser content and behind-the-scenes footage, were strategically shared on Instagram Reels and Facebook to generate buzz. The actors also promoted the event through their own channels, expanding the reach and driving more interest.

Retargeting Strategy to Convert Interested Users

We implemented a retargeting strategy to re-engage users who had shown interest but hadn’t yet purchased tickets. By serving them follow-up ads with urgency-driven messaging, such as “Final Tickets Available,” we successfully converted warm leads into buyers while keeping acquisition costs low.

Results

The campaign delivered outstanding results:

Sold-Out Event

with Increased Demand

The first show sold out ahead of schedule, leading to a second show that also neared full capacity.

30%

of the Ad Budget Saved with Optimized Performance

Strategic audience targeting and ad optimization reduced costs while maximizing ticket sales.

+97%

Increase in Social Media Reach and Long-Term Growth

C Sharp Entertainment’s Instagram engagement skyrocketed, reaching 9,000+ accounts, with a +930,000% increase in engagement. Video content, particularly Reels, drove the most interaction, with 7,000+ engagements, expanding brand visibility and audience reach well beyond their existing followers.

My company, C Sharp Entertainment, had an outstanding experience working with Azarian Growth Agency.

Their team’s clear, daily, and detailed communication made selling over 2,200 tickets for our Los Angeles comedy show event seamless and easy to manage.

Their professionalism and strategic expertise were instrumental in the event’s success. We’re already looking forward to building our next shows together!