Search Engine Marketing That Captures High-Intent Traffic

Dominate search results and capture customers exactly when they're looking for solutions like yours. Our comprehensive SEM strategies combine paid search, organic optimization, and conversion-focused tactics to maximize your visibility and ROI.

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Success Stories

Why Choose Our SEM Services?

We Integrate Paid and Organic Search for Maximum Visibility

The most successful search marketing strategies don’t choose between SEO and PPC. They leverage both strategically to dominate search results. We develop integrated SEM strategies where paid search captures immediate traffic while we build long-term organic rankings, SEO insights inform paid keyword targeting, paid advertising data reveals high-converting keywords to prioritize in SEO, and both channels support each other to maximize total search visibility. This comprehensive approach ensures you’re capturing demand at every touchpoint in the search journey.

We Target High-Intent Keywords That Drive Conversions, Not Just Clicks

Not all search traffic is equally valuable. We focus on keywords that indicate strong purchase intent and are likely to convert, not just high-volume terms that drive clicks but no business results. We analyze commercial intent behind keywords, prioritize bottom-funnel terms for immediate ROI, target long-tail variations with high conversion rates, and balance traffic volume with conversion likelihood. This strategic targeting ensures your SEM investment drives actual customers, not just website visitors.

We Build Comprehensive Strategies Across All Major Search Engines

While Google dominates search, there’s significant opportunity across multiple platforms. We manage search marketing across Google with its massive reach and advanced features, Microsoft Advertising (Bing) for often lower costs and different demographics, YouTube for video search and discovery, Amazon for product searches, and specialized search platforms relevant to your industry. This multi-engine approach captures more total market share while often finding lower-cost opportunities on less competitive platforms.

We Optimize for Local Search When Location Matters

For businesses with physical locations or serving specific geographic areas, local search optimization is critical. We implement local SEO strategies, including Google Business Profile optimization, local citation building, and location-specific content. We also run location-targeted PPC campaigns with location extensions, radius targeting, and store visit tracking. This local search focus ensures nearby customers find you when they’re searching for local solutions.

We Continuously Test and Optimize for Improving Performance

Search marketing requires constant attention and optimization to maintain strong performance. We run structured A/B tests on ad copy, landing pages, and offers. We continuously refine keyword targeting based on performance data. We adjust bids and budgets to maximize ROI. We implement quality score improvements to reduce costs. We monitor competitor activities and adapt accordingly. This rigorous testing and optimization methodology ensures your SEM performance keeps improving month over month.

We Provide Transparent Analytics That Prove Business Impact

You’ll always know exactly how your search marketing investment is performing and what business results it’s driving. We provide comprehensive reporting showing traffic, conversions, cost per acquisition, return on ad spend, and revenue attribution. We implement advanced tracking that captures the complete customer journey across paid and organic touchpoints. We show you which keywords drive the most value, which campaigns are most profitable, and where opportunities exist for improvement.

We Have Proven Expertise Driving Exceptional SEM Results

Our search engine marketing strategies have helped clients achieve remarkable outcomes including dramatic reductions in cost per acquisition (up to 87% in some cases), consistent ROAS of 3-7x across industries, first-page rankings for competitive keywords, significant increases in organic traffic and leads, and successful scaling of search marketing investment while maintaining profitability. We’ve managed millions in search marketing spend and know what works across different business models and industries.

The Businesses That Trusted Our Expertise and Scaled

Our Process

Step 1

Comprehensive SEM Audit and Competitive Analysis

We begin by thoroughly analyzing your current search marketing efforts across both paid and organic channels. We evaluate your paid search campaigns, keyword rankings, website technical SEO, content quality, backlink profile, and conversion funnel. We also conduct detailed competitive analysis to understand who ranks for your target keywords, what their strategies appear to be, and where opportunities exist to outperform them. This audit provides a baseline and reveals the highest-impact opportunities.

Step 2

Business Goals and KPI Alignment Workshop

Before building any strategies, we need to understand what success looks like for your business. We conduct discovery sessions to learn about your products or services, target customers, sales process, customer lifetime value, target acquisition costs, and growth objectives. We also discuss your current marketing mix and how search marketing fits into your overall strategy. This information ensures we build SEM strategies aligned with your actual business goals, not just focused on increasing traffic or rankings.

Step 3

Extensive Keyword Research and Search Intent Analysis

We conduct comprehensive keyword research to identify all the search terms your potential customers use when looking for solutions like yours. We analyze thousands of keywords to understand search volume, competition levels, cost per click, and most importantly, user intent. We categorize keywords by funnel stage (awareness, consideration, decision), commercial intent (informational, commercial, transactional), and topic clusters. This research forms the foundation of both our paid and organic search strategies.

Step 4

Integrated Paid and Organic Strategy Development

We develop comprehensive strategies that leverage both paid search advertising and organic SEO working together. We determine which keywords to target with paid search for immediate results and which to prioritize for long-term organic rankings. We identify where paid and organic should work together to dominate search results. We develop content strategies that support both paid landing pages and organic rankings. We plan how learnings from paid campaigns will inform SEO priorities and vice versa.

Step 5

Paid Search Campaign Architecture and Launch

We build well-structured paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms. We organize campaigns by product line, service type, or campaign objective. We create tightly themed ad groups with relevant keywords. We write compelling ad copy with strong calls to action. We set strategic bids based on keyword value and competition. We implement conversion tracking to measure performance accurately. We launch campaigns systematically, starting with highest-priority opportunities.

Step 6

On-Page SEO and Content Optimization

We optimize your website for organic search visibility through comprehensive on-page SEO, including title tag optimization with target keywords, compelling meta descriptions that improve click-through rates, header tag optimization for clear content hierarchy, content optimization for relevance and readability, internal linking to distribute page authority, image optimization with proper alt text, and schema markup implementation for enhanced search listings. These optimizations improve your rankings while also improving user experience.

Step 7

Technical SEO and Site Performance Optimization

We address technical factors that impact search performance including site speed optimization for fast load times, mobile optimization for excellent mobile experience, crawl efficiency to help search engines index your site, duplicate content resolution, URL structure optimization, XML sitemap implementation, robots.txt configuration, and HTTPS security implementation. Technical SEO ensures search engines can properly crawl, understand, and rank your website.

Step 8

Content Strategy and Publication Plan

We develop comprehensive content strategies that attract search traffic, engage visitors, and drive conversions. We create content around target keyword clusters, write in-depth guides that establish authority, develop commercial content that drives conversions, implement blog strategies for ongoing traffic growth, and optimize existing content to improve rankings. We also ensure content aligns with your brand voice and provides genuine value to readers, not just search engine optimization.

Step 9

Landing Page Development and Conversion Optimization

We design and optimize landing pages specifically for search marketing, including dedicated pages for paid search campaigns aligned with ad messaging, conversion-optimized design with clear calls to action, fast load times to reduce bounce rates, mobile-responsive layouts, trust-building elements like testimonials and security badges, and clear value propositions. We continuously test landing page elements to improve conversion rates, which directly improves your SEM ROI.

Step 10

Link Building and Authority Development

For organic search success, we implement strategic link building to improve your domain authority, including outreach for high-quality backlinks from relevant sites, content marketing that attracts natural links, digital PR for brand mentions and links, partnership link opportunities, and broken link building. We focus on quality over quantity, building links from authoritative, relevant sites that genuinely improve your search authority rather than spammy tactics that risk penalties.

Step 11

Continuous Performance Monitoring and Optimization

We monitor both paid and organic search performance daily. For paid search, we adjust bids, add negative keywords, test new ad copy, and optimize budgets. For organic search, we monitor rankings, identify new keyword opportunities, and make content updates. We analyze performance data to identify trends, opportunities, and issues. We make data-driven adjustments to continually improve results. This active management prevents problems and ensures continuous performance improvement.

Step 12

Monthly Reporting and Strategic Planning

Each month, we provide comprehensive reports showing performance across paid and organic channels including traffic, rankings, conversions, cost per acquisition, return on ad spend, and other key metrics. We explain what’s working, what we’re improving, and recommendations for the next period. We conduct strategy sessions where we review performance, discuss opportunities like content expansion or new campaigns, and align on priorities. These regular touchpoints ensure we stay focused on highest-value activities.

Get Started with a Free SEM Audit

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About us

At Azarian Growth Agency, we’ve been helping businesses grow through comprehensive search engine marketing since 2020. Our team brings deep expertise in both paid search advertising and organic SEO, allowing us to create integrated strategies that maximize total search visibility and ROI.

We focus on delivering measurable business results, not just rankings or clicks. Our clients have achieved dramatic cost reductions, consistently strong returns on ad spend, and significant increases in both paid and organic search traffic. We’ve helped companies raise over $269.1M in funding with the growth strategies we’ve executed and managed over $40M in advertising spend.

What makes us different is our integrated approach to search marketing. Many agencies specialize in either SEO or paid search, but rarely both. We excel at both disciplines and know how to make them work together for maximum impact. We also focus on conversion optimization, not just traffic generation, ensuring visitors from search actually convert into customers. This comprehensive approach drives better total results than managing paid and organic search in isolation.

What Our Clients Say

SEM Services We Offer

Pay-Per-Click Campaign Management

We build and manage PPC campaigns across Google Ads, Microsoft Advertising, and other search platforms. Our PPC management includes comprehensive keyword research, strategic campaign architecture, compelling ad copy creation, smart bid management, daily optimization, negative keyword management, and detailed performance tracking. We focus on driving qualified traffic at efficient costs while continuously testing to improve performance. Our PPC strategies capture immediate demand while providing insights that inform long-term organic strategies.

Search Engine Optimization for Organic Rankings

We provide comprehensive SEO services to improve your organic search visibility including technical SEO audits and fixes, on-page optimization for target keywords, content strategy and creation, link building and authority development, local SEO for location-based searches, and ongoing monitoring and optimization. Our SEO strategies focus on sustainable, white-hat techniques that build long-term rankings and traffic rather than short-term tactics that risk penalties.

Landing Page Design and Conversion Rate Optimization

We design and optimize landing pages specifically for search marketing. For paid campaigns, we create pages aligned with ad messaging that drive conversions. For organic search, we optimize pages to rank well while converting visitors. Our CRO services include landing page A/B testing, user experience improvements, conversion funnel optimization, form optimization, and trust element implementation. Better landing pages mean better ROI from your search marketing investment.

Local Search Marketing for Multi-Location Businesses

We help businesses with physical locations dominate local search results through Google Business Profile optimization and management, local citation building across directories, location-specific landing pages, local link building, review generation and management, and local PPC campaigns with location targeting. Our local search strategies drive foot traffic, phone calls, and local leads from people searching for businesses near them.

Remarketing Campaigns to Recover Abandoned Visitors

We implement remarketing strategies that bring back visitors who left your site without converting. These campaigns show targeted ads to previous visitors as they browse other sites or search on Google. Remarketing campaigns typically convert at 3-5x the rate of new visitor campaigns while costing significantly less. We segment audiences based on behavior, create tailored messaging, and implement strategic frequency capping for optimal results.

E-commerce Search Marketing

For online stores, we provide specialized search marketing including Google Shopping campaigns, product feed optimization, marketplace advertising on Amazon and other platforms, category page optimization, product page SEO, and shopping remarketing. We focus on maximizing product visibility in search results and driving qualified traffic that converts into customers. Our e-commerce search strategies help you compete effectively in the crowded online retail environment.