Turn Clicks Into Customers with Data-Driven Paid Search Marketing

Our paid search marketing services help you reach high-intent buyers exactly when they're searching for solutions like yours. We manage campaigns across Google, Bing, and other search platforms to drive qualified traffic, reduce acquisition costs, and maximize your return on ad spend.

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Success Stories

Why Choose Our PPC Services?

Performance-Driven Campaign Management

We don’t just launch campaigns and hope for the best. Our team continuously monitors, tests, and optimizes every element of your paid search strategy. We analyze search terms, adjust bids in real time, refine ad copy, and improve landing pages to ensure you’re getting the highest possible return on every dollar spent. Our approach is built on constant experimentation and data analysis, which means your campaigns keep improving month after month.

Advanced Audience Targeting That Finds Your Ideal Customers

Finding the right audience is half the battle. We use sophisticated targeting methods, including in-market audiences, custom intent audiences, remarketing lists, and customer match, to ensure your ads reach people who are actively looking for what you offer. We segment audiences based on search behavior, demographics, location, device type, and past interactions with your brand. This precision targeting means your budget goes toward reaching people most likely to convert, not wasted on unqualified clicks.

Multi-Platform Expertise Across All Major Search Engines

While most businesses focus only on Google, we help you capture demand across the entire search landscape. We manage campaigns on Google Ads, Microsoft Advertising (Bing), and other search platforms where your customers are looking for solutions. Each platform has unique audiences and cost structures, and we know how to maximize performance on all of them. This multi-platform approach helps you capture more market share while often finding lower-cost opportunities on less competitive platforms.

Full-Funnel Strategy From Awareness to Conversion

Great paid search marketing doesn’t just focus on bottom-funnel keywords. We build comprehensive strategies that address every stage of the customer journey. We target high-intent purchase keywords for people ready to buy, informational keywords for people researching solutions, and brand keywords to protect your market position. We also implement remarketing campaigns to re-engage visitors who didn’t convert on their first visit. This full-funnel approach builds a complete growth engine that captures demand at every stage.

Landing Page Optimization That Increases Conversion Rates

Driving traffic is only half the equation. We ensure that when someone clicks your ad, they land on a page designed specifically to convert them. Our team designs and optimizes landing pages that align perfectly with your ad messaging, load quickly, and guide visitors toward taking action. We test different layouts, headlines, calls to action, forms, and visual elements to continuously improve conversion rates. Better landing pages mean lower cost per acquisition and higher ROI from the same ad spend.

Transparent Reporting With Actionable Insights

You’ll always know exactly how your campaigns are performing and where your budget is going. We provide clear, comprehensive reports that show the metrics that matter most to your business, including clicks, conversions, cost per conversion, ROAS, and revenue attribution. But we don’t just show you numbers. We provide insights about what’s working, what needs improvement, and specific recommendations for how to scale your results. You’ll have complete visibility into your paid search performance.

Proven Track Record of Reducing Acquisition Costs

Our partners have seen dramatic improvements in their acquisition costs through our strategic approach to paid search. We’ve helped companies achieve an 87% reduction in signup costs, consistently lower CPA while scaling spend, and achieve ROAS targets of 3-7x across various industries. We accomplish this through rigorous testing, smart bid management, quality score optimization, and continuous refinement of targeting and messaging. Our data-driven approach means you get better results at lower costs.

The Businesses That Trusted Our Expertise and Scaled

Our Process

Step 1

Initial Audit and Account Analysis

We begin by conducting a comprehensive audit of your current paid search efforts, whether you’re running campaigns already or starting from scratch. We analyze your account structure, keyword targeting, ad copy, landing pages, conversion tracking, and historical performance data. We also review your competitors’ strategies to identify gaps and opportunities. This audit gives us a clear picture of where you are now and what improvements will have the biggest impact on your results.

Step 2

Business Goals and KPI Alignment

Before we build any campaigns, we need to understand what success looks like for your business. We meet with your team to discuss your revenue goals, target cost per acquisition, desired return on ad spend, and other key performance indicators. We also learn about your sales process, average customer value, sales cycle length, and seasonal trends. This information helps us build a paid search strategy that’s aligned with your business objectives, not just focused on vanity metrics like clicks or impressions.

Step 3

Comprehensive Keyword Research and Competitive Analysis

Our team conducts extensive keyword research to identify all the search terms your potential customers are using to find solutions like yours. We analyze search volume, competition levels, cost per click estimates, and user intent for thousands of keywords. We also study your competitors’ keyword strategies, ad copy, and landing pages to find opportunities where you can outperform them. This research forms the foundation of a targeting strategy that captures high-intent traffic at the best possible cost.

Step 4

Strategic Campaign Architecture and Ad Group Structure

We build campaigns with a logical structure that allows for precise targeting and optimization. We organize keywords into tightly themed ad groups, create separate campaigns for different products or services, and segment campaigns by audience type, location, or funnel stage when appropriate. This structure allows us to write highly relevant ad copy for each keyword group, set appropriate bids for different types of traffic, and identify top performers quickly. Good campaign structure is essential for long-term scalability and performance.

Step 5

Compelling Ad Copy Creation and Testing

We write ad copy that speaks directly to the search intent behind each keyword. Our ads highlight your unique value propositions, address customer pain points, include strong calls to action, and incorporate relevant keywords to improve quality scores. We create multiple ad variations for each ad group so we can test different messaging approaches, headlines, descriptions, and calls to action. We use responsive search ads that automatically test combinations of headlines and descriptions to find the best-performing variations.

Step 6

Landing Page Strategy and Conversion Optimization

Every campaign we build is connected to landing pages designed specifically to convert visitors from that campaign. We ensure message match between your ads and landing pages, fast page load times, clear value propositions, compelling visuals, trust signals like testimonials and security badges, and prominent calls to action. If you don’t have optimized landing pages, we can design and build them for you. We continuously test different landing page elements to improve conversion rates over time.

Step 7

Advanced Tracking Implementation

Accurate conversion tracking is critical for measuring performance and optimizing campaigns. We set up comprehensive tracking that captures all important actions on your website, including form submissions, phone calls, live chat interactions, purchases, and micro-conversions like email signups or resource downloads. We implement Google Ads conversion tracking, Google Analytics 4 goals, and call tracking to ensure we can see the complete picture of campaign performance and make data-driven optimization decisions.

Step 8

Bid Strategy Optimization and Budget Management

We implement smart bidding strategies that align with your goals, whether that’s maximizing conversions, hitting a target CPA, achieving a target ROAS, or maximizing conversion value. We start with manual bidding or portfolio bid strategies to build data, then transition to automated bidding when appropriate. We continuously monitor bid performance and adjust strategies based on results. We also manage your budget allocation across campaigns, shifting spend toward top performers while testing new opportunities.

Step 9

Continuous Testing and Performance Optimization

Paid search marketing requires constant attention and optimization. Our team monitors your campaigns daily, making adjustments to bids, pausing underperforming keywords, adding negative keywords to reduce wasted spend, and testing new ad variations. We run structured A/B tests on ad copy, landing pages, and targeting settings. We analyze performance data to identify trends, spot opportunities, and make informed decisions about how to improve results. This ongoing optimization is what separates good performance from exceptional performance.

Step 10

Monthly Strategy Reviews and Scaling Recommendations

At the end of each month, we provide a comprehensive review of campaign performance, including what worked well, what challenges we encountered, and recommendations for the next month. We discuss opportunities to scale winning campaigns, new keywords or audiences to test, landing page improvements to prioritize, and budget allocation adjustments. These strategy sessions ensure we’re always aligned on priorities and moving toward your long-term growth goals.

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About us

At Azarian Growth Agency, we’ve been helping businesses scale through performance-driven paid search marketing since 2020. Our team specializes in managing high-performing campaigns across Google Ads, Bing, and other search platforms for VC-backed startups, e-commerce brands, B2B tech companies, and mid-market enterprises.

We focus on delivering measurable results that impact your bottom line. Our clients have raised over $269.1M in funding with marketing strategies we’ve helped develop and execute. We’ve managed over $40M in ad spend, consistently delivering strong returns through data-driven optimization and continuous experimentation.

What sets us apart is our commitment to becoming an extension of your team. We don’t just run campaigns from a distance. We integrate with your sales and marketing teams, understand your business deeply, and make recommendations based on what will drive the most value for your specific situation. Our transparent reporting and strategic guidance give you complete confidence in your paid search investment.

What Our Clients Say

PPC Services We Offer

Search Campaign Management Across All Platforms

We build and manage search campaigns on Google Ads, Microsoft Advertising, and other platforms where your customers are searching. Our campaigns are structured for optimal performance, with tightly themed ad groups, highly relevant ad copy, and strategic bid management. We handle everything from keyword research and ad creation to bid optimization and negative keyword management, ensuring your campaigns run efficiently and deliver strong results across all search engines.

Display and Remarketing Campaigns

We create display campaigns that build awareness and remarketing campaigns that bring back visitors who didn’t convert initially. Our display strategies use custom audiences, in-market segments, and placement targeting to reach potential customers as they browse the web. Our remarketing campaigns show tailored messages to past visitors based on their behavior on your site, significantly improving conversion rates by staying top of mind and addressing objections that prevented initial conversion.

Shopping Campaigns for E-commerce

For e-commerce businesses, we build and optimize Shopping campaigns that showcase your products directly in search results. We manage product feeds, optimize product titles and descriptions for better visibility, adjust bids at the product level based on performance, and use product segmentation to control spend effectively. Our Shopping campaign strategies help you compete effectively in the highly competitive e-commerce landscape.

Video Advertising on Search Platforms

We create video ad campaigns that appear in search results and across video platforms like YouTube. These campaigns are particularly effective for building brand awareness, explaining complex products, and reaching audiences earlier in the buyer journey. We handle video strategy, scriptwriting guidance, audience targeting, and performance optimization to ensure your video ads drive meaningful business results.

Call-Only Campaigns for Lead Generation

For businesses where phone calls are the primary conversion goal, we build call-only campaigns optimized specifically to drive phone inquiries. These mobile-only campaigns include features like call extensions, location extensions, and ad scheduling to maximize the volume of qualified calls during your business hours. We also implement call tracking to measure campaign performance and optimize toward the highest-quality call sources.

Local Search Campaigns for Multi-Location Businesses

If you operate multiple physical locations, we create local search campaigns that drive foot traffic and local conversions. We use location extensions, location bid adjustments, and radius targeting to reach customers near your stores. We also leverage local inventory ads for retailers and implement call tracking to measure both online and offline conversions driven by your paid search efforts.