Google Ads Agency That Turns Search Traffic Into Revenue

Partner with our Google Ads agency to capture high-intent customers exactly when they're searching for solutions like yours. We build, manage, and optimize Google Ads campaigns that drive qualified traffic, lower acquisition costs, and deliver measurable ROI.

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Success Stories

Why Choose Our Google Ads Services?

We Continuously Test and Optimize for Maximum Performance

Google Ads success doesn’t come from set-it-and-forget-it campaigns. Our team runs constant experiments to improve every aspect of your advertising. We test different ad copy variations, landing page designs, bidding strategies, audience segments, and campaign structures. We analyze the results of each test and implement winning variations across your account. This rigorous testing methodology means your campaigns keep getting better month after month, driving down costs while increasing conversion volume.

We Act as an Extension of Your Team, Not Just a Vendor

When you work with us, you’re not getting a distant agency that sends monthly reports and stays hands-off otherwise. We integrate closely with your team, participating in strategy meetings, collaborating with your sales team on lead quality, and aligning campaigns with your product launches and promotions. We learn your business deeply and make recommendations as if we were your internal marketing team. This partnership approach delivers far better results than the typical client-agency relationship.

We Use Advanced Analytics to Drive Every Decision

Our Google Ads management is built on data, not guesswork. We implement comprehensive tracking that captures every conversion, every customer touchpoint, and every dollar of revenue attributed to Google Ads. We use this data to make informed decisions about bid adjustments, budget allocation, and campaign priorities. We also leverage advanced analytics to identify patterns, spot opportunities, and predict which changes will drive the biggest improvements. Our data-driven approach eliminates wasted spend and maximizes ROI.

We Build Campaigns That Align With Your Full Customer Journey

Great Google Ads campaigns don’t just target bottom-funnel keywords. We build comprehensive strategies that address every stage of your customer journey. We capture high-intent buyers ready to purchase immediately, nurture researchers who are comparing options, protect your brand from competitors bidding on your name, and use remarketing to re-engage visitors who left without converting. This full-funnel approach builds a complete acquisition engine that captures demand at every touchpoint.

We Specialize in Scaling Profitably as Your Business Grows

Many businesses hit a wall when trying to scale Google Ads beyond a certain spend level. Costs per conversion increase, quality decreases, and profitability suffers. We specialize in breaking through these scaling challenges. We identify new keyword opportunities, expand into additional campaign types, test new audience segments, and optimize existing campaigns to maintain efficiency at higher spend levels. Our clients consistently scale their Google Ads investment while maintaining or improving their target cost per acquisition and return on ad spend.

We Provide Clear, Actionable Reporting You Can Actually Understand

You shouldn’t need a marketing degree to understand your Google Ads performance. We provide clear, visual reports that show exactly what’s happening with your campaigns and why it matters for your business. We highlight key metrics, explain changes in performance, and provide specific recommendations for improvement. You’ll always know where your budget is going, what results you’re getting, and what we’re doing to improve performance. No jargon, no fluff, just clear insights you can use.

We Have a Proven Track Record of Exceptional Results

Our Google Ads management has helped clients achieve remarkable outcomes across industries. We’ve reduced signup costs by 87%, achieved ROAS consistently above 5x for e-commerce clients, helped SaaS companies reduce CAC by 40-60%, and supported businesses that raised over $269M in funding with the growth strategies we executed. We’ve managed tens of millions in ad spend and know what works across different business models, industries, and growth stages. When you work with us, you benefit from this deep experience and proven track record.

The Businesses That Trusted Our Expertise and Scaled

Our Process

Step 1

Comprehensive Google Ads Audit and Opportunity Analysis

We start every engagement with a thorough audit of your current Google Ads account, if you have one, or your competitive landscape if you’re starting fresh. We analyze account structure, keyword targeting, ad copy quality, quality scores, conversion tracking setup, landing page performance, and wasted spend opportunities. We also research your competitors’ strategies, identify gaps in your current approach, and quantify the opportunity available in your market. This audit provides a roadmap for improvements that will have the biggest impact on your results.

Step 2

Strategic Planning Session and Goal Alignment

Before building campaigns, we need to understand your business goals, target customers, and key success metrics. We conduct a discovery session where we learn about your products or services, sales process, average customer value, target cost per acquisition, and growth objectives. We also discuss your competitive advantages, brand positioning, and any seasonal patterns in your business. This information allows us to build a Google Ads strategy that’s customized for your specific situation and aligned with your business objectives.

Step 3

Extensive Keyword Research and Search Intent Analysis

Our team conducts comprehensive keyword research to identify every relevant search term your potential customers use when looking for solutions like yours. We analyze thousands of keywords to understand search volume, competition levels, estimated costs, and most importantly, user intent. We categorize keywords by funnel stage and commercial intent so we can build campaigns that target the right people at the right time. We also identify negative keywords to exclude irrelevant traffic and avoid wasted spend from the start.

Step 4

Smart Campaign Architecture and Account Structure

We build Google Ads accounts with logical structures that enable precise targeting and efficient optimization. We organize campaigns by product lines, service types, or audience segments as appropriate for your business. Within each campaign, we create tightly themed ad groups where keywords share similar search intent. This structure allows us to write highly relevant ads for each keyword group, set appropriate bids for different traffic types, and quickly identify top-performing areas to scale. Good account structure is foundational for long-term success and scalability.

Step 5

High-Impact Ad Copy Creation and Variation Testing

We write compelling ad copy that speaks directly to searcher intent and highlights your unique value proposition. Our ads include strong headlines that capture attention, clear descriptions of benefits, compelling calls to action, and relevant keywords to improve quality scores. We create multiple ad variations for each ad group using responsive search ads, which allows Google’s machine learning to test different combinations and identify the best-performing variants. We also regularly refresh ad copy to prevent ad fatigue and improve performance over time.

Step 6

Landing Page Strategy and Conversion Rate Optimization

Every click you pay for should land on a page designed to convert. We develop landing page strategies that ensure message match with your ads, fast load times, clear value propositions, trust-building elements, and prominent calls to action. If your current landing pages aren’t optimized, we’ll design and build new ones specifically for your campaigns. We continuously test different landing page elements including headlines, images, forms, and CTAs to improve conversion rates, which directly lowers your cost per conversion and improves campaign profitability.

Step 7

Comprehensive Conversion Tracking Implementation

Accurate tracking is critical for measuring performance and optimizing campaigns effectively. We implement detailed conversion tracking that captures all valuable actions including purchases, form submissions, phone calls, live chats, email signups, and any other goals relevant to your business. We set up Google Ads conversion tracking, Google Analytics 4, and call tracking to ensure we see the complete picture. This comprehensive tracking enables us to optimize toward actions that actually matter for your business, not just clicks and website visits.

Step 8

Strategic Bid Management and Budget Optimization

We implement bidding strategies tailored to your goals, whether that’s maximizing conversions within a target CPA, achieving a specific ROAS, maximizing conversion value, or another objective. We start with manual or portfolio bidding to build sufficient data, then transition to smart bidding when appropriate. We monitor bid performance daily and make adjustments as needed. We also manage budget allocation across campaigns, directing more spend toward top performers while maintaining test budgets for new initiatives and keyword expansion.

Step 9

Performance Max Campaign Implementation

We leverage Google’s Performance Max campaigns to expand your reach across all Google properties including Search, YouTube, Display, Discover, Gmail, and Maps. These AI-powered campaigns automatically optimize toward your conversion goals while giving you creative flexibility. We develop the strategy, provide high-quality creative assets, and configure audience signals that help Performance Max identify your best customers. We monitor performance closely and make adjustments to improve results over time.

Step 10

Daily Monitoring and Proactive Optimization

Google Ads requires constant attention to maintain peak performance. Our team monitors your campaigns daily, looking for opportunities and addressing issues quickly. We adjust bids to respond to performance changes, add negative keywords to reduce wasted spend, pause underperforming keywords, test new ad variations, and respond to competitive changes. This proactive management prevents small problems from becoming expensive issues and ensures you’re always capitalizing on opportunities as they emerge.

Step 11

Monthly Reporting and Strategic Review Sessions

At the end of each month, we provide comprehensive performance reports showing clicks, conversions, cost per conversion, ROAS, and other key metrics. But we don’t just show you numbers. We explain what’s working well, what challenges we’re addressing, and specific recommendations for the next month. We conduct strategy review calls where we discuss performance, align on priorities, and plan for upcoming initiatives. These regular touchpoints ensure we’re always moving in the right direction and focused on activities that drive the most value.

Get Started with a Free Google Ads Audit

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About us

At Azarian Growth Agency, we’ve been driving growth through data-driven Google Ads management since 2020. Our team brings deep expertise in building and scaling high-performing campaigns for VC-backed startups, e-commerce brands, B2B companies, and mid-market enterprises across diverse industries.

We focus on delivering measurable results that impact your bottom line. Our clients have raised over $269.1M in funding with the growth strategies we’ve helped execute. We’ve managed over $40M in advertising spend, consistently achieving strong returns through strategic campaign management, continuous testing, and data-driven optimization.

What makes us different is our commitment to transparency and partnership. We don’t hide behind black-box reporting or industry jargon. We show you exactly what we’re doing, why we’re doing it, and what results it’s driving. We integrate closely with your team, learn your business deeply, and make recommendations as if we were your internal marketing department. This collaborative approach, combined with our technical expertise and proven track record, delivers exceptional results for our clients.

What Our Clients Say

Google Ads Services We Offer

Search Campaigns Optimized for Conversions

We build and manage search campaigns that capture high-intent buyers when they’re actively looking for solutions like yours. Our search campaigns feature tightly themed ad groups, highly relevant ad copy, strategic bid management, and comprehensive negative keyword lists. We focus on maximizing conversion volume while hitting your target cost per acquisition, continuously optimizing keywords, bids, and ad copy to improve performance and reduce wasted spend.

Shopping Campaigns That Drive E-commerce Sales

For e-commerce businesses, we create and optimize Shopping campaigns that showcase your products directly in search results with images, prices, and ratings. We manage your product feed, optimize titles and descriptions for better visibility, segment products for strategic bidding, and use negative keywords to reduce irrelevant clicks. Our Shopping campaign management helps you compete effectively in product searches and drive qualified traffic to your product pages at efficient costs.

Display Campaigns for Brand Awareness and Remarketing

We design display campaigns that build awareness among relevant audiences and remarketing campaigns that re-engage previous visitors. Our display strategies use custom audiences, in-market segments, affinity audiences, and placement targeting to reach potential customers as they browse across millions of websites. Our remarketing campaigns show tailored messages to past visitors based on their behavior, significantly improving conversion rates by staying top-of-mind and addressing objections.

YouTube Video Advertising for Visual Storytelling

We create YouTube advertising campaigns that reach your audience through engaging video content. Whether using skippable in-stream ads, bumper ads, or video discovery ads, we develop strategies that build awareness, drive consideration, and encourage action. We handle campaign strategy, audience targeting, bid optimization, and creative guidance to ensure your video ads deliver meaningful results, not just views. Video advertising is particularly effective for building brand recognition and explaining complex products or services.

App Campaigns to Drive Mobile Downloads and Engagement

For businesses with mobile apps, we manage App campaigns that promote downloads across Google Search, Play Store, YouTube, and the Display Network. These automated campaigns use machine learning to find users most likely to install and engage with your app. We provide the strategic direction, creative assets, and targeting signals while Google’s algorithms optimize delivery. We track installs, in-app actions, and user quality to ensure we’re driving valuable app growth.

Local Campaigns for Driving Store Visits

If you operate physical retail locations, we create Local campaigns that drive foot traffic and local conversions. These campaigns promote your locations across Google Search, Maps, YouTube, and Display Network. We use location extensions, radius targeting, and store visit tracking to measure the impact of online advertising on offline visits. This is particularly valuable for multi-location businesses looking to drive local traffic efficiently.