“What’s the fastest way to lose $4 trillion in online sales? By failing to earn your customers’ trust.”
That’s the staggering cost of abandoned carts globally last year—trust plays a massive role.
In the sprawling marketplace of ecommerce, trust isn’t just built with sleek websites or glowing reviews.
It’s earned through authority, and nothing screams authority louder to search engines than a strong backlink profile.
Backlinks are like digital trust badges your store collects from across the web.
Every link from a credible source tells Google, “This store is worth noticing.”
The more high-quality badges you earn, the higher you climb in search rankings, leading to more traffic, more clicks, and, ultimately, more sales.
But here’s the problem: most ecommerce businesses rely on outdated tactics, missing the opportunity to stand out.
With giants like Amazon and Etsy dominating the SERPs, it’s no longer enough to “try harder.”
It would help if you had brighter, more creative strategies—and that’s where a link building agency can turn the tide.
In this article, we’re pulling back the curtain on cutting-edge link-building strategies that go beyond the basics.
From ego bait to novelty products to podcasts, these tactics don’t just get you noticed—they help you scale.
Ready to flip the script and take your online store to the next level?
Let’s dive in.
Story-Worthy Links: How to Craft Campaigns That Demand Attention
What do ugly dog sweaters and zodiac-inspired shoes have in common? Viral PR campaigns that rake in backlinks.
Yes, that’s the magic of combining creativity with strategy in link building for ecommerce.
While most brands stick to traditional methods, the real winners craft newsworthy stories that capture attention, spark conversations, and bring in those precious links.
The Golden Rule of Link-Worthy Content: Make It Newsworthy
If you want to stand out in the crowded digital space, your campaign must scream, “This is worth talking about!” Here’s how you do it:
1. Start with an Unexpected Hook
Missguided’s campaign featuring matching holiday sweaters for dogs and owners wasn’t just quirky; it was PR genius.
Source: Yahoo UK
Pairing it with a creative press release and a dedicated page on their site, they quickly earned over 60 backlinks and massive social media engagement.
Takeaway: Find the overlap between your product and something fun, odd, or surprising. Quirk sells—and builds links for SEO.
2. Use Emotional Triggers
Emotion drives sharing.
L.K. Bennet tapped into personal identity by linking spring shoe trends to zodiac signs in a Glamour blog.
Source: Glamour
This added a personalized twist that resonated with readers and generated natural link building opportunities from astrology-focused sites.
Try This: Think about how your product connects to emotions—nostalgia, humor, or even controversy.
3. Data-Driven Storytelling
People love numbers, rankings, and trends.
Create content that uses industry stats to tell a story. For instance, a fitness brand could publish “The Top 10 Activewear Trends of 2024” using search data and industry insights.
How to Execute a Campaign That Builds Buzz (and Backlinks)
| Step | Action |
| Find Your Hook | Brainstorm quirky, emotional, or data-driven ideas that tie into your niche. |
| Research Keywords | Build content around terms like link building for ecommerce and related phrases. |
| Leverage the Media | Pitch your story to relevant blogs, journalists, and industry sites for guest posting for backlinks. |
| Amplify on Social | Use social media and influencers to spread the word, creating more visibility for your campaign. |
Real-Life Inspiration: Missguided & L.K. Bennet
Missguided: Their dog sweaters weren’t just a product—they were a moment.
With PR amplification, they turned a quirky product into a viral sensation, showcasing the benefits of link building when paired with creativity.
L.K. Bennet: By tying their products to zodiac signs, they created relevance in an unrelated niche. This type of industry-specific link building tip opens up new opportunities for backlinks.
Pro Tips for Success
- Anchor Text Optimization: When creating content, ensure your links have descriptive and diverse anchor texts. Avoid generic phrases like “click here.” Instead, try “top spring shoes of 2024.”
- Outsourcing Link Building: Collaborate with a PR or link building agency if you lack the time or expertise to execute creative campaigns.
- Learn from Others: Study link building case studies from similar brands to replicate successful tactics.
Reverse the Game: B2B Outreach That Works for You
“Why wait for backlinks to come to you? Be the conversation starter.”
In link building for ecommerce, the traditional approach often involves creating content and hoping someone links to it.
But what if you flipped the script?
Reverse B2B outreach is about actively reaching out to your business partners, suppliers, and even customers, offering value-packed propositions to secure high-quality backlinks.
It’s proactive, strategic, and—most importantly—effective.
What is Reverse B2B Outreach and Why Does It Matter?
At its core, reverse B2B outreach is about leveraging the relationships you already have.
If you’re an ecommerce business, chances are you’re working with:
- Suppliers and Distributors: Brands whose products you sell.
- Manufacturers: Companies that produce goods for your store.
- Partners: Collaborative businesses in your industry.
Instead of passively waiting for these entities to link to you, you initiate the conversation, proposing mutually beneficial ideas.
This approach allows you to tap into their existing audiences and boost your own domain authority.
The Benefits of Reverse B2B Outreach
- Enhanced Visibility: Getting links from industry-relevant sites drives traffic and establishes credibility.
- Efficient and Targeted: Builds relationships with businesses that already have a vested interest in your success.
- Natural Link Building: By tying the link to a real-world connection, the result feels authentic to search engines and users alike.
How to Start: Quick Tips for Reverse B2B Outreach
- Create a Value-Packed Proposal
- Think beyond the link. What’s in it for them? Highlight benefits like increased exposure or a potential sales boost from your shared audiences. For instance:
- Offer to feature their brand prominently on your website or newsletter in exchange for a backlink.
- Suggest cross-promotional content that links both ways.
- Think beyond the link. What’s in it for them? Highlight benefits like increased exposure or a potential sales boost from your shared audiences. For instance:
- Send a Perfect Outreach Email
Craft a personalized email with these elements:- A compelling subject line (e.g., “Let’s Help Each Other Grow!”)
- A clear, value-driven pitch (e.g., “Linking to our store on your ‘Where to Buy’ page will drive qualified traffic to your site.”)
- A simple call-to-action (e.g., “Let me know if we can set up a quick call to discuss!”)
- Target the Right Pages
Request links to key pages like product categories or landing pages. Using targeted anchor text optimization, ensure the link is descriptive and relevant. For example, instead of generic phrases like “click here,” use “premium hiking boots for beginners.” - Incentivize with Resources
Sweeten the deal by offering:- Free samples or access to exclusive tools.
- A feature in your blog or a guest posting for backlinks opportunity.
- Discounts or special deals for their audience.
Ideas to Stand Out in B2B Outreach
| Strategy | What It Looks Like | Why It Works |
| Highlight Collaboration Opportunities | Suggest co-branded campaigns, such as a shared infographic or webinar. | Encourages mutual promotion and link sharing. |
| Leverage Testimonials | Offer to write a testimonial for their site with a link back to your ecommerce store. | Builds trust and earns backlinks naturally. |
| Feature Partners on Your Blog | Publish a feature on their products or services, encouraging them to link back. | Creates goodwill and reciprocal linking opportunities. |
| Create Exclusive B2B Resources | Provide downloadable guides or calculators tailored to their audience. | Adds value while driving traffic to your site. |
Ego Bait: The Art of Flattering Bloggers and Influencers
“Everyone loves a shoutout—especially influencers and bloggers.”
Ego baiting is a masterstroke in link building for ecommerce.
This strategy works by giving influencers, bloggers, or industry leaders something they can’t resist—recognition.
By appealing to their ego (in the best way possible), you encourage them to link back to your site, amplifying your reach and boosting your SEO authority.
Let’s break it down and explore how brands like Mejuri have turned vanity into valuable backlinks.
Turning Vanity Into Valuable Links
What Is Ego Baiting?
Ego baiting involves creating content that highlights, praises, or involves influential individuals or brands, making it irresistible for them to share and link back.
Think curated lists, personal shoutouts, or exclusive features that make them feel special.
Why It Works:
- Appeals to Human Nature: People love to be recognized for their work or expertise.
- Drives Engagement: The featured individuals are more likely to share the content with their audiences.
- Generates High-Quality Backlinks: When influencers link back to your site, it’s a natural link building win.
Example: Mejuri’s Blogger Collection Pages
Jewelry brand Mejuri nailed ego baiting by creating dedicated “collection pages” featuring their bloggers’ favorite products.
Source: Mejuri Instagram
These pages made it easy for bloggers to promote their picks and link back to Mejuri.
Why This Worked:
- Personalization: Bloggers felt valued because the pages were tailored to them.
- Mutual Benefit: Mejuri gained backlinks while bloggers shared content that resonated with their audiences.
How to Execute Ego Baiting for Your Ecommerce Brand
- Create Recognition-Worthy Content
- Publish “Top 10 Influencers in [Your Niche]” lists.
- Feature user stories, testimonials, or interviews.
- Write product guides and include quotes or insights from bloggers or influencers.
- Reach Out With Intentionality
- Tag featured individuals on social media with a friendly shoutout.
- Send a personalized email letting them know they’re included in your content.
- Offer perks like free products or exclusive discounts for extra goodwill.
- Leverage Visuals
- Create content like infographics, videos, or customized banners showcasing the featured individual or brand. Visuals increase the shareability of your content and make it more appealing.
Pro Tips to Maximize Ego Baiting Success
| Tactic | Execution |
| Use Flattering Language | Highlight their expertise or influence in your niche, making the content feel genuinely complimentary. |
| Add Value with Links | Link to their blog, website, or social channels to encourage reciprocal linking. |
| Promote on Social Media | Share the post across your channels, tagging the featured individuals to amplify engagement. |
Interactive & Irresistible: Visual Content That Gets Shared
“Infographics and memes: not just eye candy but link candy too.”
When was the last time you scrolled past a beautifully designed infographic or a hilarious meme without stopping?
Exactly.
Visual content grabs attention, sparks engagement, and—when done strategically—earns backlinks effortlessly.
It’s not just about pretty designs; it’s about creating shareable assets that work as digital ambassadors for your ecommerce store.
Let’s dive into how you can transform visuals into a powerhouse for link building for ecommerce.
How to Make Your Visuals Speak Louder Than Words
1. Infographics: The Ultimate Share-Worthy Format
Infographics simplify complex data into digestible, visually engaging graphics.
They’re perfect for providing value while earning links from blogs, journalists, and content curators.
Example: Ikea’s interactive furniture buying guide combines functionality with aesthetics.
Source: Ikea
It helps users choose the right products and gets featured on blogs and shared widely across platforms, generating natural link building.
How to Create One:
- Use tools like Canva or Visme to design stunning infographics.
- Focus on industry trends, statistics, or how-to guides. For instance, an online pet store could create an infographic on “The Top 10 Dog Breeds for First-Time Owners.”
2. Memes and GIFs: Viral Marketing Meets Backlink Magic
Memes and GIFs might seem like fluff, but they can be powerful for building links for SEO when done right.
A humorous or clever meme related to your niche can go viral, increasing exposure and earning backlinks from blogs and social media shares.
Tips for Execution:
- Keep it simple and relatable.
- Use meme generators like Imgflip or create custom designs on Canva.
3. Interactive Tools: Engaging and Effective
Visual content that allows user interaction, like quizzes, calculators, or configurators, doesn’t just engage—it converts. These tools often get featured in blogs, resource pages, or industry round-ups.
Example: A sustainable fashion brand could design a “Carbon Footprint Calculator” for its customers, which becomes a linkable asset for eco-friendly blogs.
How to Start:
- Build interactive content using tools like Outgrow or Typeform.
- Ensure the tools are aligned with your niche and provide real value to your audience.
The Curious Case of Novelty Products
“Weird sells—and gets backlinks.”
Ever heard of the inflatable unicorn horn for cats?
It’s bizarre, unexpected, and exactly the type of product that gets people talking—and linking.
Novelty items thrive on their quirk factor, sparking conversations across blogs, social media, and news outlets.
For ecommerce brands, these products aren’t just sales drivers; they’re powerful tools for link building for ecommerce.
Let’s explore how embracing the unconventional can supercharge your backlink strategy.
When Quirky Meets SEO
1. Why Novelty Products Work
- They Create a Buzz: The internet loves things that are funny, strange, or out-of-the-box. Bloggers and content creators jump at the chance to feature something unique.
- They Evoke Emotion: Whether it’s laughter, nostalgia, or curiosity, novelty products connect with audiences on a deeper level, making them highly shareable.
- They Attract Niche Audiences: Quirky items often appeal to specific communities, leading to natural link building from niche blogs and forums.
2. Real-Life Inspiration: ASOS and Beyond
ASOS’s Novelty Products:
ASOS is no stranger to quirk.
From glow-in-the-dark dog coats to statement pizza-themed earrings, their novelty items have been featured in countless articles, generating backlinks from major publications and niche fashion blogs alike.
Source: ASOS
Other Examples:
- KFC’s Fried Chicken-Scented Candle: A marketing stunt so unusual that it earned links from top-tier sites like Buzzfeed and Huffington Post.
- IKEA’s Flat-Pack Gingerbread House: A seasonal offering that combined their iconic flat-pack style with holiday cheer, raking in backlinks from lifestyle blogs and news outlets.
Source: Yahoo
3. How to Leverage Novelty for Link Building for Ecommerce
| Step | Action |
| Brainstorm Uniqueness | Create products that are unexpected but relevant to your brand. Think quirky variations of your bestsellers. |
| Tell a Story | Pair your product with a fun backstory or clever campaign. KFC’s candle wasn’t just a candle—it was a cultural moment. |
| Reach Out Strategically | Pitch your novelty items to niche blogs, news outlets, and influencers who cover odd or trending products. |
| Make It Visual | Ensure your product imagery is attention-grabbing. High-quality, creative visuals boost building links for SEO. |
4. Pro Tips for Success
- Anchor Text Optimization: Ensure any links back to your site use descriptive anchor text, like “quirky home decor gifts” rather than generic phrases.
- Collaborate with Media Outlets: Work with blogs and influencers who specialize in unusual or fun product features for guest posting for backlinks.
- Track Results: Use tools to monitor how your novelty product is being linked and shared across the web to refine future campaigns.
Competitor Backlinks: Steal Smart, Not Hard
“Your competitors’ backlinks are treasure maps to your next SEO win.”
Why reinvent the wheel when your competitors have already laid out a roadmap to link-building success?
By analyzing their backlink profiles, you can uncover opportunities to strengthen your link building for ecommerce strategy.
Whether it’s broken links waiting for a replacement, lost links needing a new home, or active links ripe for replication, competitor backlinks hold the keys to your next SEO victory.
Work Smarter With Competitor Insights
1. Identifying Competitor Backlinks
Start by mapping out who your competitors are.
Then use tools like Semrush and Ahrefs to dive into their backlink profiles. Here’s what to look for:
- Broken Links: These are links pointing to dead pages on a competitor’s site. You can swoop in and offer your content or product page as a replacement.
- Lost Links: Links that a competitor previously had but are now gone. These can signal opportunities where you can pitch your own site.
- Active Links: Backlinks currently pointing to competitors’ pages. Identify these sources and build a case for why your site deserves a spot too.
2. How to Analyze and Take Action
| Type of Link | What to Look For | Action to Take |
| Broken Links | Pages showing 404 errors. | Reach out to the linking site with your relevant, working content as a replacement. |
| Lost Links | Previously active links no longer in use. | Contact the linking site to find out why the link was removed, and suggest your page as an updated resource. |
| Active Links | High-value sites linking to competitors. | Pitch your page, explaining why it provides equal or better value. |
3. Tools to Make It Easy
- Semrush:
- Use the Backlink Analytics tool to see your competitors’ backlink profiles, focusing on broken and lost links.
- Try the Backlink Gap tool to identify opportunities where your competitors have links but you don’t.
- Ahrefs:
- The Site Explorer feature provides insights into competitors’ backlinks, including domain authority and anchor text.
- Use the Broken Link Checker to find broken pages for outreach opportunities.
Source: Ahrefs
Steps to Replicate Competitor Backlinks
- Export Competitor Data: Use tools to extract lists of referring domains and backlink sources.
- Prioritize Opportunities: Focus on high-domain authority sites to maximize the benefits of link building.
- Personalize Your Outreach: Send tailored emails to the linking sites, emphasizing how your page offers greater value.
- Optimize Your Content: Ensure the target page is polished, relevant, and includes optimized anchor text.
Pro Tip: Reverse Engineer Your Success
- Combine this approach with guest posting for backlinks by reaching out to sites already linked to competitors for collaboration opportunities.
- Use industry-specific link building tips to identify niche blogs and directories that favor your competitors and pitch your site to them.
Leveraging Customer Love: User-Generated Content as a Link Magnet
“Your customers are your secret content creators—empower them.”
When it comes to link building for ecommerce, few strategies are as organic and effective as user-generated content (UGC).
From glowing reviews to creative unboxing videos, UGC harnesses the power of your customers’ voices to amplify your brand, generate backlinks, and build trust.
By encouraging your audience to share their experiences, you transform them from buyers into advocates who willingly promote your products.
Let’s explore how UGC can become a link-building goldmine.
UGC: Turning Customers Into Advocates
1. Why User-Generated Content Works for Link Building
- Authenticity Drives Engagement: UGC resonates because it’s real. Reviews, photos, and videos created by customers feel more genuine than branded content, making them highly shareable and linkable.
- Community Building: Empowering customers to share their experiences builds a loyal community that actively participates in promoting your brand.
- Organic Backlinks: Bloggers, influencers, and even other customers often link back to your site when referencing user-generated content.=
2. Real-Life Inspiration: Coca-Cola’s ‘Share a Coke’ Campaign
One of the most iconic examples of UGC, Coca-Cola’s ‘Share a Coke’ campaign replaced its logo with popular names, letting people find and share their personalized bottles.
Source: Coca-Cola store
Results:
- Social media exploded with user photos and stories, creating thousands of backlinks.
- Blogs, news outlets, and personal sites linked to Coca-Cola’s campaign page, showcasing the benefits of link building through UGC.
3. How to Leverage UGC for Ecommerce Link Building
| Type of UGC | How It Generates Links |
| Reviews and Testimonials | Positive reviews on your site or external platforms naturally attract backlinks from review round-ups. |
| Unboxing Videos | Influencers and customers showcasing your products in action can inspire backlinks from blogs or forums. |
| Social Media Shares | Posts with branded hashtags often get picked up and linked by niche blogs or aggregation sites. |
Steps to Encourage UGC
- Make It Easy:
Provide clear prompts, such as hashtags or templates, for customers to share their stories. For example, encourage the use of a branded hashtag like #MyEcoStyle for a sustainable fashion brand. - Offer Incentives:
Reward UGC creators with discounts, free products, or a chance to be featured on your website or social channels. - Showcase UGC:
Highlight user content on your product pages, blog, or email newsletters. This not only encourages participation but also provides fresh content for backlinks. - Partner With Influencers:
Collaborate with micro-influencers who create UGC that appeals to their niche audience, helping you tap into industry-specific link building tips.
Pro Tip: Repurpose UGC
- Feature the best user photos, reviews, or videos in guest posting for backlinks. Bloggers and influencers are more likely to link back when the content includes real-life stories from their peers.
- Use UGC for content like “Top 10 Customer Photos of [Your Product]” to attract backlinks from lifestyle and niche blogs.
Podcasts: The Link Building Avenue No One Talks About
“Every episode is a backlink waiting to happen.”
Podcasts are more than just a platform for storytelling or thought leadership—they’re an untapped goldmine for link building for ecommerce.
Whether you co-host, sponsor, or simply guest on an episode, podcasts allow you to tap into highly targeted audiences while earning valuable backlinks through show notes, episode pages, and collaborations.
Source: Azarian Growth Agency
Here’s how you can use the podcasting world to strengthen your backlink strategy.
From Co-Hosting to Sponsoring: How to Podcast Your Way to Links
1. Why Podcasts Are a Powerful Link-Building Tool
- High-Authority Links: Many podcasts host their content on authoritative platforms, making backlinks from show notes especially impactful.
- Niche Audiences: Podcasts often cater to specific communities, meaning you can target your ideal customers directly.
- Multi-Channel Reach: Backlinks from podcasts can appear on websites, social media posts, and even YouTube, increasing visibility.
2. Ways to Leverage Podcasts for Backlinks
| Method | How It Works |
| Guest Appearances | Share insights or expertise as a guest, ensuring your site is linked in the show notes. |
| Sponsorships | Sponsor a podcast episode and negotiate a backlink to your ecommerce site on their webpage. |
| Co-Hosting | Partner with a relevant podcast host to create episodes tied to your niche, building mutual backlinks. |
| Collaborative Content | Suggest podcast themes or segments that naturally tie into your brand, generating linkable mentions. |
4. Tools to Find Podcast Opportunities
- Listen Notes: A search engine for finding podcasts in your niche.
- Podchaser: A database to identify podcasts, see episode stats, and contact hosts for potential collaborations.
Tips for Podcast Backlink Success
- Make a Memorable Appearance:
Be a value-packed guest. Offer insights that resonate with the audience to encourage hosts to link back to your site or resources. - Anchor Text Optimization:
If your site is linked in the show notes, ensure anchor text is relevant (e.g., “eco-friendly products for everyday use”) to boost your SEO. - Maximize Your Exposure:
Share your episode on your social channels and include it in newsletters. The more people interact, the more likely the link is to drive traffic and rank well.
Anchor Text Secrets: SEO Gold in a Few Words
“Anchor text: the quiet power player in your link-building game.”
It might just look like a few clickable words, but anchor text is one of the most critical elements in link building for ecommerce.
These small snippets of text guide search engines to understand your site’s relevance and boost your rankings.
When done right, they can skyrocket your visibility; when overdone, they can land you in Google’s penalty box.
Let’s explore how to craft anchor texts that drive traffic, improve rankings, and avoid common pitfalls.
Avoiding Over-Optimization Pitfalls
1. Anchor Text in Link Building
Anchor text refers to the clickable words in a hyperlink.
It’s not just a navigation tool for users—it’s a signal for search engines.
Descriptive, relevant, and well-placed anchor texts improve your domain authority and ensure your links pass maximum SEO value.
2. Types of Anchor Texts and How to Use Them
| Type | Example | Best Use Case |
| Exact Match | “Buy organic dog food” | Great for targeting specific keywords, but use sparingly to avoid over-optimization penalties. |
| Partial Match | “Shop sustainable dog supplies” | Combines relevance and natural language for more flexibility. |
| Branded | “Visit PetCo’s website” | Perfect for building authority and increasing brand recognition. |
| Generic | “Click here” or “Learn more” | Use sparingly, as these don’t convey context to search engines. |
| Naked URLs | “www.petco.com” | Works well in resource lists or citations but shouldn’t dominate your anchor text strategy. |
3. Descriptive and Diverse Anchor Texts: Best Practices
- Be Specific but Natural: Use anchor texts that describe the destination page, like “best hiking boots for beginners” instead of “click here.”
- Balance Is Key: Ensure a mix of exact match, branded, and partial match anchor texts. This diversity mimics natural linking patterns.
- Optimize for Relevance: The anchor text should align with the content of the linked page and the overall context of the linking site.
- Test Contextual Variations: Experiment with phrases that include your target keywords subtly, ensuring they sound natural and reader-friendly.
Cleaning the House: Monitor and Disavow Toxic Links
“A single bad link can sink an otherwise unsinkable ship.”
Your backlink profile is just as strong as its weakest link.
While strong, high-quality backlinks propel your site to the top of search engine results, toxic or irrelevant links can quietly drag it down.
Left unchecked, these spammy links can invite penalties, erode trust, and derail your SEO strategy.
Regular maintenance—monitoring, auditing, and disavowing harmful links—is the only way to ensure a clean, powerful backlink profile.
Healthy Links, Healthy Rankings
1. The Danger of Toxic Links
- Google Penalties Are Brutal: Spammy backlinks are a red flag for search engines, probably leading to lower rankings or even deindexing your site.
- Lost Authority: Toxic links dilute the credibility of your backlink profile, making it harder for legitimate links to shine.
- Brand Reputation on the Line: Bad backlinks can associate your brand with irrelevant or shady sites, undermining customer trust.
2. Spotting the Bad Apples in Your Backlink Profile
How can you tell which links are harming your site? Keep an eye out for these red flags:
- Unrelated Niches: Links from websites that have nothing to do with your industry or audience.
- Low Authority Sites: Domains with minimal credibility or flagged as spam by SEO tools.
- Link Farms and PBNs: Mass-produced links from manipulative networks that exist solely for SEO trickery.
- Keyword Stuffed Anchors: Excessively repetitive exact-match anchor text designed to game the system.
3. Tools for the Job
Use these tools to keep your backlink profile squeaky clean:
- Google Search Console: Free and effective for spotting all the domains linking to your site.
- Semrush Toxicity Reports: Automatically flag toxic links, assign scores, and generate a cleanup action plan.
- Ahrefs Site Explorer: Pinpoints spammy backlinks and highlights domain authority metrics.
- Moz Spam Score: Measures the trustworthiness of linking sites, making it easy to identify harmful ones.
4. The Disavow Process, Simplified
Here’s how to detox your backlink profile:
- Perform a Backlink Audit:
Analyze your backlinks with a tool like Semrush. Look for links with high toxicity scores, irrelevant domains, or spammy content. - Reach Out First:
Contact the site owner to politely request the removal of harmful links. Many will comply, especially if you explain the impact. - Disavow Only When Necessary:
For stubborn links, create a .txt file listing the harmful URLs or domains, and upload it via Google’s Disavow Tool. This tells Google to ignore those links. - Monitor and Repeat:
SEO is a marathon, not a sprint. Regularly check your backlink profile to ensure no new toxic links sneak in.
Pro Tips for a Healthy Backlink Profile
- Make Regular Audits a Habit: Prevention is better than cure. Regular checks help you nip bad links in the bud.
- Focus on Building Trustworthy Links: Partner with relevant, authoritative sites for natural link building that strengthens your profile.
- Keep it Clean from the Start: Avoid tactics like paid links or excessive anchor text optimization that might backfire later.
Building Links, Building Success With [A] Growth Agency
The world of link building for ecommerce is filled with opportunities, but success lies in adopting the right strategies.
From crafting story-worthy campaigns and leveraging user-generated content to collaborating with podcasts and cleaning up toxic links, we’ve explored creative and ethical approaches to building a robust backlink profile.
Each strategy contributes not just to improved SEO rankings but to a stronger, more trusted online presence.
At the heart of these strategies is a commitment to doing things right—prioritizing creativity, building genuine relationships, and following best practices.
Link building isn’t about shortcuts; it’s about creating meaningful connections that drive long-term growth for your business.
This is where a link building agency like Azarian Growth Agency comes in.
We specialize in scaling ecommerce stores through innovative and ethical link-building techniques tailored to your brand.
Our team understands the complexities of link building and delivers results that drive traffic, enhance domain authority, and boost sales.
So why wait?
Start today with Azarian Growth Agency and watch your ecommerce store scale like never before.
Your next backlink could be the one that takes your business to the top.
Let’s build success together.
