Overview

Pulse by Helium is an AI-driven personalization engine designed for eCommerce brands. Instead of offering the same static experience to every shopper, Pulse dynamically personalizes each visitor’s journey in real time based on their demographics, preferences, and behavior.

By combining visitor intelligence with product understanding, Pulse helps eCommerce businesses drive conversions, increase order values, and boost customer retention without needing heavy manual optimization.

Key Features

• Visitor Intelligence: Captures over 20 visitor context variables instantly (demographics, preferences, behavior).
• Product Intelligence: Uses AI vision models to understand product attributes for smarter recommendations.
• Personalized Shopping Journeys: Adapts every interaction to each visitor’s current needs and journey stage.
• Dynamic Retargeting: Crafts custom retargeting strategies based on shopper intent and product affinity.
• Upselling & Cross-Selling: Contextual nudges for cart-building and order value optimization.
• Session Signals: Feeds live session insights into your marketing stack for better targeting.
• Pulse Chat AI: Modernizes product discovery by enabling AI-powered conversational search.
• Easy Setup: Add a simple script to your site and start seeing personalized sessions within 15 days.

Pros

• Fast Integration: 2-minute setup with rapid personalization results.
• Data-Driven Personalization: AI tracks visitor and product attributes for laser-focused targeting.
• Higher Revenue Impact: Brands using Pulse report 18% higher order values and 30% more conversions.
• Marketing Stack Friendly: Easily supplies session-level signals to your existing marketing tools.
• Enhanced Customer Retention: Increases loyalty with dynamic retention strategies and smart landing pages.

Cons

• Best Fit for eCommerce: Not ideal for non-commerce websites like blogs or B2B service companies.
• Learning Curve for Full Optimization: Although easy to install, fine-tuning Pulse’s advanced features may require a dedicated team member.
• Dependent on Traffic Volume: Maximum benefits come when the site has a sizable number of sessions to analyze and personalize.