Social media marketing has come a long way in recent years. After all, there’s more to social media than just posting updates to Facebook and Twitter.
And with more and more businesses realizing the importance of an online presence, the need for social media platforms and tools has increased.
There are a lot of different tools out there that can help you build an online audience and grow your business.
But which ones are the best?
In this article, we’ll share with you the top 50 social media tools that we think will help you build an online audience.
Our social media marketing agency has compiled a list of the best tools to help you succeed.
What Are Social Media Marketing Tools?
Social media marketing tools are software programs, plugins, and apps that help businesses manage their social media presence.
They provide features such as scheduling posts, tracking analytics, analyzing trends, creating content calendars, and much more.
Using the right social media marketing tools can make a huge difference for your business. Whether you want to grow an engaged audience or get more sales, the right tools can help you achieve your goals.
5 Reasons Why You Should Use Social Marketing Tools
Using social marketing tools can make a huge difference for your business. These tools can also help improve your social media advertising efforts and boost impressions!
Here are five reasons why you should consider using them:
Boost Your Visibility:
Have you ever wondered if enough people are checking your posts?
For instance, if you want 100 people to see your post and visit your website per week, you can use such tools to increase your visibility and reach a larger audience.
With the right social media marketing tool, you can target a specific demographic or find new users to engage with your content.
For example, if you’re selling women’s apparel, you can target women aged 18-34 who live in a certain area. This way, you can ensure that the right people will see your posts.
Automate Tasks:
Bless automation for making things easier for all of us!
If it weren’t for these automation tools, you would be stuck scheduling hundreds of posts manually until your fingers would give out.
Luckily, many social media management tools offer features that can automate tedious tasks such as scheduling posts, tracking analytics, and monitoring conversations. This can save you a lot of time and effort, so you can focus on more important tasks.
Analyze Performance:
So you just posted something YOU think is very engaging.
But is it attracting your target audience?
With the right social media management tool, you can track the performance of your social media posts and analyze trends in real-time.
You can use this data to understand which content works best with your audience, so you can create more of it. This way, you will be able to reach more people and engage them with useful content that resonates with them.
Get Insights on Competitors:
Keeping an eye on your competitors is important to stay ahead of the game in any industry.
If your competitors are raking in more followers and engagement than you, it’s time to step up your game.
There are a lot of tools that can help you analyze your competitors’ performance and get insights into which content works best for them. You can use this information to craft better content for your own social media pages.
Using a social media tool, you can easily monitor what your competitors are doing and how they’re performing. This will help you get insights into their strategies so you can learn from them and plan your own tactics accordingly.
Generate Leads:
Social media is not just about having fun and engaging with people. It’s also a great way to generate leads for your business.
By using the right tools, you can identify potential customers who are looking for your services or products. You can then target them with content and offers that can help convert leads into customers.
These are just some of the reasons why it’s important to invest in the right tools.
Now that you know why it’s important to use social media platforms and tools, it’s time to find out how you can choose the best tool for your business!
What to Look for When Choosing Your Social Media Tools
So you think you might need a social media tool to up your game. But you’re unsure how to choose the right one.
Here’s what to look for when choosing your tools:
Easy-to-use Interface:
When looking for a tool, make sure it has an easy-to-navigate interface that is intuitive and user-friendly. Some tools may have lots of features, but if they are not easy to use, you will end up wasting more time trying to figure them out than actually using the features.
Comprehensive Features:
Make sure that the tool has all the features you need—such as scheduling posts, tracking analytics, analyzing trends, creating content calendars, etc.—so you don’t need to switch between multiple tools. This can save time and effort in the long run.
Cost:
How much you will spend on a social media tool depends on your requirements and budget. Do some research to compare different tools and make sure that it fits your budget before settling for one.
Customer Service:
It’s important that the tool has good customer service so that in case of any queries or issues, you can get help quickly. Check out user reviews to see if the customer service is reliable and helpful.
These are just some of the factors you should consider when choosing your tools—but they are essential ones!
Having the right tool will ensure that you get maximum ROI from your efforts and reach success faster. So, make sure you choose the right tool for your business.
Head to the next section and discover the most popular tools on the market for expert social media tips.
50 Social Media Tools to Build Your Online Presence
What are the tools you can use to amp up your social media game?
There are countless tools available, but we’ve narrowed down the list to the 50 best ones.
For Lead Generation:
Lead generation is an important part of growing any business—and social media can help you with that. Here are some tools to consider:
OptinMonster helps you create opt-in forms for your website and social media pages, so you can generate more leads through them. Its key features include exit-intent popups, page-level targeting, and an A/B testing tool to maximize conversions.
Exit-intent popups:
The exit-intent popup is a type of opt-in form that appears when someone is about to leave your page. It can be used to capture leads before they click away.
Page-level targeting:
Page-level targeting allows you to show different opt-in forms on each page of your website or social media account. This ensures that the right message is being sent to the right people, which helps maximize conversions.
For instance, you can place an opt-in form at the footer of your blog posts to encourage readers to sign up for your email list.
A/B testing tool:
The A/B testing tool lets you test multiple versions of your opt-in forms to see which one performs the best. This helps you identify what’s working and what isn’t so you can optimize your campaigns for maximum results.
For example, you can test different versions of your form’s headline, layout, and color scheme to see which one generates more leads.
RafflePress is a powerful giveaway tool that helps you generate leads through giveaways and contests. It comes with all the features you need to create stunning campaigns, such as custom form fields, entry gates, and automated emails.
Custom form fields:
The custom form field feature allows you to add additional fields in your form, such as name and email address. This allows you to capture more data about your leads and target them with relevant messages later on.
Entry gates:
The entry gate feature lets you set up entry requirements for your giveaway or contest. For instance, you can require entrants to follow social media accounts or subscribe to an email list in order to participate.
Automated emails:
The automated emails feature helps you send confirmation emails, reminders, and other important notifications automatically. You don’t have to manually message each entrant—it all happens automatically!
Smash Balloon is a powerful social media feed plugin that helps you curate content from different platforms and display it on your website. It works with major social media platforms like Facebook, Twitter, Instagram, and YouTube, so you can easily display content from all of them in one place.
Its key features include customizable feeds, hashtag filters, and responsive design.
Customizable feeds:
The customizable feed feature allows you to customize the look and feel of your social media feeds. You can change the layout, size, colors, fonts, borders—and more! This lets you create a unique experience for your visitors.
Hashtag filters:
The hashtag filter feature allows you to filter and display only content that contains certain hashtags. This helps you curate and showcase your brand’s content more effectively.
Responsive design:
Smash Balloon’s feeds are designed to be fully responsive, meaning they can adjust automatically to different screen sizes and devices. This ensures your social media feeds look great no matter where they’re being viewed from.
Audiense is a powerful social media analytics tool that helps you gain valuable insights into your followers. It provides detailed data about your audience, such as demographics, interests, and engagement levels. This helps you understand who your followers are so you can better target them with relevant content.
Its key features include advanced segmentation, influencer analysis, and real-time monitoring.
Advanced segmentation:
The advanced segmentation feature allows you to create custom segments based on specific criteria. For instance, you can create segments based on age, gender, location—and more! This helps you craft messages tailored to different groups of people.
Influencer analysis:
The influencer analysis feature reveals the top influencers in your network. This helps you identify people who have the most influence over your followers and target them with related content.
Real-time monitoring:
The real-time monitoring feature lets you track specific keywords, hashtags, and topics to see what your followers are talking about right now. This helps you stay up-to-date on trends and join conversations when necessary.
Tweepi is a powerful Twitter management tool that helps you optimize your account and maximize its potential. It comes with a range of features, such as automated tweeting, content curation, and follower analysis.
Its key features include auto-tweeting, user segmentation, and tweet scheduling.
Auto-tweeting:
The auto-tweeting feature allows you to automatically share tweets from other accounts or RSS feeds. This reduces the amount of work you have to do to keep your account active and engaging.
User segmentation:
The user segmentation feature lets you create custom groups based on specific criteria. This helps you target different types of followers with more related content.
Tweet scheduling:
The tweet scheduling feature allows you to schedule tweets ahead of time. This helps you plan and manage your content more effectively. You can also set up reminders so that your posts don’t get forgotten!
For Targetting Your Buyer Personas
A buyer persona is a representation of your ideal customer based on market research and real data about your existing customers.
It helps you understand the needs, behaviors, and motivations of your target audience.
Here are two key tools you can use to target your buyer personas:
Socedo is an automated social media marketing tool that helps you identify and engage with prospects.
It uses advanced algorithms to find people who match your buyer personas so you can target them with suitable content.
Socialbakers is a powerful social media analytics tool that helps you understand your audience better.
It provides detailed insights into your followers’ demographics, interests, and behavior—all of which can help you create more targeted content for your buyer personas.
Security Tools
Your security is paramount when it comes to social media. To keep your accounts safe and secure, you need the right tools in place.
Here are some of the best security tools:
ZeroFOX is a cloud-based security platform that helps you protect your multiple social media accounts from malicious actors. It uses machine learning and artificial intelligence to detect and remediate threats in real-time.
It also provides detailed insights into potential risks so you can take the necessary steps to prevent them.
LastPass is a password manager that helps you create and store unique, secure passwords for each of your accounts.
It also has two-factor authentication and other advanced security features to keep your data safe.
Analytical Tools
Analytical tools help you understand the performance of your campaigns and content.
They provide insights into engagement levels, audience demographics, reach, and more—so you can adjust your strategy accordingly.
Followerwonk is a Twitter analytics tool that helps you gain insights into your followers.
It provides detailed reports on their demographics, interests, and behaviors—so you can tailor content accordingly.
Agora Pulse is a powerful analytics and engagement platform. It allows you to track the performance of your campaigns and content, as well as analyze social media trends.
It also provides insights into your followers’ activity and interactions—so you can optimize your strategy for maximum reach.
CrowdBooster is an analytics tool that helps you measure the success of your campaigns.
It provides insights into engagement levels, reaches, and more—so you can adjust your strategy to get the best results. It also has an AI-powered optimization feature to help you maximize your performance.
Twitter Analytics is a built-in tool that provides insights into your followers, posts, and campaigns.
It also allows you to track the performance of particular keywords so you can adjust your strategy accordingly.
Important Update: After the acquisition of Twitter by Elon Musk, Twitter Analytics is now owned by SpaceX Technologies.
Changes are expected to happen soon as the company integrates and optimizes its features for a better user experience.
It is advised to keep an eye on all the new updates in order to get the best out of Twitter Analytics.
Facebook Analytics is a powerful analytics tool that helps you measure the performance of your campaigns and content.
It provides insights into engagement levels, reaches, and more—so you can adjust your strategy to get the best results. It also has an AI-powered optimization feature to help you maximize your performance.
Tip: Pay attention to your target audience when evaluating your Facebook analytics.
Pay attention to the latest data of Facebook users as of 2022, so be sure to tailor your content and campaigns accordingly. This will help you maximize your reach and get the best results.
Google Analytics is a comprehensive tool for tracking website performance and user engagement.
It provides detailed reports on demographics, interests, and more—so you can identify trends and adjust your strategy accordingly.
Google Analytics also allows you to track the performance of particular keywords so you can optimize your content for maximum reach.
The good thing about Google Analytics is that it is free to use for all websites. This makes it the perfect tool for people who are just starting out in the world of analytics.
You can sign up for free and take advantage of Google Analytics’ powerful features today!
Analisa.io is also a powerful analytics tool for tracking website performance and user engagement.
It includes advanced features such as A/B testing, heatmaps, and more—so you can get the most out of your data.
Analisa.io also provides detailed reports on user demographics and interests—so you can tailor content accordingly.
The best part about Analisa.io is that it integrates with several other tools, such as Google Analytics and Facebook Insights.
This makes it easy to compare data from different sources in order to get a more comprehensive view of website performance.
Content Creation Tools
Maybe you’ve used up all your bright ideas to create content, then don’t worry, as there are several great tools that can help you create engaging visual content like images, videos, presentations, and graphics.
Tailwind is a powerful content creation tool that helps you easily create visuals. It has a drag-and-drop interface and allows you to customize your visuals with different fonts, colors, and designs.
To get started with Tailwind, simply select from one of their templates or start from scratch. You can even upload your own images and add text to create a unique design.
Revive Old Posts is a tool that helps you recycle old content and share it on various social media platforms. It allows you to schedule posts in advance so you can reach the maximum number of people with your message.
You can also customize your content by adding hashtags, images, and text to make it more engaging.
BuzzSumo is an excellent tool for finding popular content ideas. It allows you to search for topics and find the most shared posts in that space. This can help you get a better understanding of what type of content resonates with your audience.
You can also use BuzzSumo to identify influencers and connect with them to help promote your content.
Tagboard is a great tool for finding content ideas related to specific topics.
It allows you to search for posts by hashtags, and it highlights the most popular posts for that hashtag. This can help you get an idea of what type of content people are interested in and engage with.
You can also use Tagboard to monitor conversations related to your brand and products. This can help you stay up-to-date with what people are saying about you on social media.
Loomly is a content marketing platform that helps you manage your social media and blog posts in one place.
It allows you to schedule, preview, and publish posts across various platforms—so you can create a consistent message with minimal effort.
You can also use Loomly to track the performance of your posts so you can make adjustments to optimize your content.
Graphics Tools
Graphics are necessary to make your content look attractive and engaging. There are several great tools out there that can help you create stunning visuals for your website or social media posts.
Visage is a powerful tool that allows you to create visuals for your website or social media posts. You can easily upload images, videos, and text to create stunning visuals in seconds.
It also provides detailed analytics so you can track the performance of your visuals and make adjustments accordingly.
Canva is an amazing tool for creating eye-catching graphics. It has a drag-and-drop interface and offers a wide range of templates, fonts, colors, and more.
You can also access millions of high-quality stock images to use in your designs. Canva is great for creating everything from social media graphics to logos and infographics.
Animoto is a perfect tool for creating videos quickly and easily. It offers templates, music, and stock video clips to help you create eye-catching videos in minutes.
You can also customize your videos with text, images, colors, and more. Animoto is great for creating short promotional videos or longer explainer videos to showcase your products and services.
VistaCreate is a great tool for creating presentations, infographics, and ebooks. It has an intuitive drag-and-drop editor that makes it easy to create visuals in minutes.
You can also use VistaCreate to track the performance of your content and make necessary changes for better engagement.
Social Media Monitoring and Scheduling Tools
Monitoring your content performance is essential if you want to engage your audience. A social media scheduling tool can help you organize and manage all your posts in one place.
The right tools can help you track engagement, identify influencers, and ensure your content reaches the maximum number of people.
Sprout Social is a great tool for managing your social media accounts. It allows you to monitor conversations, schedule posts, and track performance—so you can make sure your content gets maximum exposure.
You can also use Sprout Social to identify influencers who are talking about your brand and connect with them to help promote your content.
Buffer is a great tool for scheduling and sharing content across multiple social media platforms.
It allows you to schedule posts in advance and creates reports to track the performance of your content. You can also use Buffer to find influencers who are talking about your brand and build relationships with them.
Hootsuite is a powerful tool for managing and monitoring your social media accounts.
It offers scheduling, analytics, and team collaboration features to help you optimize your content. You can also use Hootsuite to measure the performance of your content across multiple networks and track engagement levels.
Tools for Managing Your Social Media Calendar
If you need to plan and manage your content effectively, a social media calendar is essential. It allows you to visually map out your content strategy so that you can easily keep track of upcoming posts and ensure they are published on time.
These calendars also help you identify any gaps in your content strategy and make necessary changes to maximize the reach of your content.
Tools like Hootsuite and Sprout Social offer integrated social media calendars to help you plan and manage your content.
Other tools include CoSchedule, Planable, and SocialPilot.These tools are great for scheduling posts in advance and ensuring maximum engagement.
Having a calendar is a great way to stay organized and make sure your content reaches the maximum number of people.
Content Curation Tools
Content curation tools are essential if you want to make sure your content stands out from the rest.
Using a content curation tool, you can easily discover new content related to your industry and share it with your audience. This allows you to stay up-to-date on news, trends, and emerging topics.
It is a great content curation tool for finding and sharing interesting content.
It allows you to easily find, organize, and share content from a wide range of sources.
MeetEdgar also allows you to schedule posts in advance so you can make sure the right content reaches the right people at the right time.
You can use MeetEdgar to easily track engagement levels and measure performance. It’s a great way to make sure your content reaches the maximum number of people.
Paperly is a powerful content curation tool that allows you to easily find and share the best content from around the web.
It’s great for staying up-to-date on news, trends, and emerging topics in your industry. You can also use Paperly to measure engagement levels and track the performance of your content.
Everypost is another great tool for managing and sharing your content across multiple social media platforms.
It allows you to easily schedule, review, and publish posts—so you can maximize the reach of your content. You can also use Everypost to track engagement levels and measure the performance of each post.
SocialFlow is a powerful tool for optimizing the timing of your posts. It uses powerful algorithms to analyze data and identify when the best times to post are—so you can maximize engagement levels and reach more people with your content.
It also provides detailed analytics that allows you to track performance so you can optimize your content quickly.
Quuu is a great content curation tool that helps you find and share relevant content with your followers. It allows you to easily discover new content related to your industry and make sure it reaches the right audience.
You can also use Quuu to measure engagement levels and track performance—so you can optimize your content quickly.
Radaar is another great content curation tool that allows you to easily discover and share new content related to your industry.
You can use Radaar to track engagement levels and measure the performance of each post—so you can maximize the reach of your content.
It also provides detailed analytics so you can quickly identify any gaps in your content strategy and make necessary changes.
Social Listening Tools:
Social listening tools are essential if you want to understand and engage with your audience in real-time.
These tools allow you to monitor conversations, identify trends, and respond quickly—so you can maximize the reach of your content.
Mention is a great tool that allows you to track conversations across multiple networks.
You can use Mention to easily identify trends, track engagement levels, and measure performance. It’s a great way to make sure your content reaches the right people at the right time.
Brandwatch is another effective tool for monitoring social conversations. It allows you to track keywords, analyze sentiment, and measure performance.
It’s a great way to identify potential influencers and engage with your audience in real-time.
News Filtering Tools
News filtering tools are also essential for staying up-to-date on the latest news and trends.
These tools allow you to filter out irrelevant content and focus on the topics that matter most to your audience.
Feedly is a great tool for finding and sharing relevant content with your followers.
It allows you to easily discover new content related to your industry and track engagement levels. You can also use Feedly to measure the performance of each post—so you can optimize your content quickly.
Google Alerts is one of the most powerful social media monitoring tools for news, trends, and emerging topics in your industry.
It allows you to easily set up notifications for any keywords or phrases so you can stay up-to-date on the latest news and trends quickly.
Content Management
Wouldn’t it be nice to manage everything in one spot?
Content management tools make it easy to monitor, manage, and optimize your content across various platforms.
OktoPost is a great content management tool that allows you to easily manage and schedule posts across multiple social media platforms.
It provides detailed analytics so you can track performance and optimize your content quickly.
You can also use OktoPost to measure engagement levels and make sure your content reaches the maximum number of people.
SmarterQueue is another great content management tool that helps you easily create and organize content.
It allows you to track engagement levels and measure the performance of each post—so you can quickly identify any gaps in your content strategy and make necessary changes.
It is an all-in-one content management tool that allows you to easily create, schedule, and optimize your content across multiple platforms.
It provides detailed analytics so you can track engagement levels and identify any areas of improvement in your content strategy.
Ultimately, when it comes to content management tools and the best social media management platform, it’s best to sign up for a trial and find the one that best suits your needs.
Multiple Social Profile Management
SocialElephants is a great tool for managing multiple social accounts. It allows you to easily schedule and manage posts across multiple platforms—so you can maximize the reach of your content quickly.
You can also use SocialElephants to measure engagement levels, track performance, and identify any gaps in your content strategy.
Postpickr is another great tool for managing multiple social accounts.
It also provides detailed analytics so you can track engagement levels and make any necessary changes to your content strategy.
Overall, multiple social profile management tools make it easier to manage your content in one place—so you can focus on creating quality content quickly.
Tip: Only invest in a social media profile management tool if you’re managing multiple accounts. Otherwise, you can likely achieve the same results with a standalone platform like Hootsuite or Buffer.
Other Tools
Besides these tools, there are other helpful tools on the market as well.
Bitly is a great tool for shortening URLs and tracking engagement levels.
It allows you to measure the performance of each post so you can see which links are driving the most traffic—so you can make any necessary changes to your content strategy quickly.
We live in the era of influencers, and Influential is a great tool for finding influencers in your industry.
It helps you easily search for influencers based on location, interests, and more—so you can identify potential partners quickly and start building relationships.
It’s also a great tool for tracking the performance of your content. It allows you to measure the impact of influencer posts—so you can optimize your content strategy quickly.
Metricool is a great tool for tracking the performance of your content.
It provides detailed analytics so you can measure engagement levels and identify any areas of improvement in your content strategy.
Its unique feature is that it allows you to compare your content performance with competitors—so you can quickly identify any gaps in your strategy.
Juphy is a great tool for creating and sharing visual content.
It allows you to easily create interactive, engaging visuals—so you can capture the attention of your audience quickly.
Plus, Juphy also provides analytics so you can track engagement levels and measure the performance of each post.
The feature that makes Juphy unique is that it allows you to test different visuals before sharing them—so you can make sure your content looks perfect every time.
Pablo allows you to easily create beautiful visuals from scratch—so you can capture the attention of your audience in no time.
Plus, Pablo also provides analytics so you can track engagement levels and measure the performance of each post.
The feature that makes Pablo unique is that it allows you to easily create visuals from existing images—so you can quickly find the perfect visual for each post.
Repost allows you to easily create visuals from existing images—so you can quickly find the perfect visual for each post.
Plus, it also provides detailed analytics so you can track engagement levels and measure the performance of each post.
The feature that makes Repost unique is that it allows you to easily repost content from other accounts—so you can get more eyes on your content quickly.
Manage Your Social Media Better and Increase Your ROI
Social media is an essential part of any marketing strategy—but it’s easy to get overwhelmed by the sheer amount of work required.
Luckily, there are plenty of tools available that allow you to streamline your social media management and increase your ROI. From content creation tools to performance tracking tools—there’s something for everyone.
So make sure to take advantage of these tools, and you’ll be able to manage your social media better and increase your ROI in no time.
And if you feel there’s too much work that needs to be done, you can always enlist the help of a team that specializes in social media marketing.
Using a team of experts can help you get the most out of your social media strategy, as they’ll be able to provide advice and insights that you may not have considered!
They will also be up-to-date with the latest industry trends, ensuring that your content is always optimized!
