Are you struggling to keep your social media accounts active with fresh, relevant content?
In fact, 60% of businesses report that consistently producing quality content is their biggest challenge.
When your feed goes stale, engagement drops, and with it, your connection to potential customers.
But what if you didn’t have to create every piece of content from scratch?
Enter social media content curation, a smart and time-saving solution.
By sharing curated content—the best articles, videos, and insights from around the web—you can maintain a dynamic presence across social media platforms without the constant pressure to produce new content.
In this article, we’ll introduce you to 10 powerful content curation tools that can help you streamline your process and keep your feed filled with relevant content.
Whether you’re running a small business or working with a social media marketing agency, these tools will keep your social media content fresh & engaging and match your overall content marketing strategy.
Ready to find out how? Keep reading!
What is Social Media Content Curation?
Social media content curation is the process of discovering, selecting, and sharing relevant material from various sources across the web to keep your social media accounts active and engaging.
Unlike content creation, where you produce original content, curating means you’re sharing valuable content from others, adding your own thoughts or commentary to make it relevant for your target audience.
Curation helps keep your feed fresh by sharing trending content and insights from industry leaders.
It also reduces the pressure of constantly having to create content, while still maintaining a consistent presence across social media platforms.
By using content curation tools, you can smooth out this process, ensuring you’re always delivering high-quality, engaging content.
The 10 Best Tools for Social Media Content Curation
Here are 10 powerful tools to help streamline your social media content curation and keep your feed filled with engaging and relevant content.
Feedly – The All-in-One Content Curator
Source: Feedly
Feedly is a powerful content curation tool that aggregates content from various sources based on your specific interests and industry needs.
It helps you discover new and relevant content by gathering articles, blogs, and news into a personalized dashboard.
With Feedly, you can streamline your social media content curation process, making it easier to share relevant content across social media platforms.
Key Features:
- Personalized Content Streams: Customize your feed by following specific topics, publications, or relevant hashtags.
- Keyword Filtering: Set up filters to focus on content that matters and resonates most with your target audience.
- RSS Integration: Easily integrate RSS feeds from your favorite sources, ensuring your social media posts stay fresh and up-to-date.
Use Case:
Feedly is ideal for businesses looking to stay ahead of digital marketing trends and social media insights.
Whether you’re curating articles for your blog or finding material for your social media accounts, Feedly keeps your marketing channels fed with high-quality, curated content.
It’s especially useful for creating a consistent content mix without the need to create content from scratch.
Tip: Use keyword filtering to target niche topics, ensuring your feed stays filled with relevant content that speaks directly to your target audience.
Pocket – Save and Organize for Later
Source: Pocket
Pocket is a simple yet powerful content curation tool that lets you keep articles, videos, and web pages for future sharing.
Whether you’re browsing on mobile or desktop, you can save valuable content from any platform with just a click.
With Pocket, curating and organizing content for your social media posts becomes effortless, making it an essential tool for anyone managing multiple social media accounts.
Key Features:
- Save from Any Platform: Whether it’s an article, a video, or an interesting blog post you stumbled upon, Pocket allows you to save it all in one place.
- Tag for Easy Search: Organize your saved content with tags, so you can easily find what you need later.
- Offline Access: Access your saved content without needing an internet connection—perfect for curating on the go.
Use Case:
Pocket is perfect for social media managers or businesses looking to save and curate content throughout the day.
It’s especially useful when you’re on the move, allowing you to bookmark content for later sharing across your social media platforms.
It’s also a great way to organize resources for future social media storytelling and campaigns.
Tip:
Use Pocket’s tagging system to categorize content by social media channels or topics, making it easier to find and share relevant content when it’s time to post.
BuzzSumo – Find Trending Content
Source: Buzzsumo
If being ahead of the curve is your game, then BuzzSumo is the name.
This content curation tool is like having a crystal ball for your social media content curation.
BuzzSumo helps you uncover trending topics, viral posts, and the most shared content across social media platforms.
It’s a treasure map for content creators, showing you what’s buzzing and where the engagement is sky-high, so you can jump on those trends before they fizzle out.
Key Features:
- Analyze Top-Performing Content: Discover which content is winning hearts and likes on multiple platforms.
- Monitor Social Engagement: Track shares, likes, and comments to understand what your target audience craves.
- Find Influencers: Unearth key influencers who can amplify your content or give your brand a shout-out.
Use Case:
BuzzSumo is perfect for businesses and marketers who want to ride the wave of digital marketing trends.
Whether you’re planning your next social media storytelling campaign or simply curating fresh material, BuzzSumo helps you stay in the know and share highly engaging content that resonates.
Tip:
Use BuzzSumo to monitor your competitors and see what content works for them, then spin it in your own unique way for your social media accounts. Keep your feed full of relevant content that’s guaranteed to engage!
Flipboard – Curate Digital Magazines
Source: Flipboard
Flipboard turns content curation into a visually stunning experience by allowing you to create your own digital magazines.
This content curation platform lets you collect articles, videos, and web pages, then organize them into themed “magazines” that your social media audience will love.
Whether you’re collecting relevant content for a social media strategy or sharing the latest digital marketing trends, Flipboard makes curating feel like storytelling.
Key Features:
- Themed Magazines: Easily group curated content into topic-specific collections, creating a magazine-style experience.
- Seamless Organization: Collect and organize content from a variety of sources, making it visually appealing and easy to share.
- Collaborative Features: Invite others to contribute to your magazines, perfect for teams.
Use Case:
Flipboard is ideal for businesses or content creators who want to dive deep into niche topics.
For example, if you’re focusing on user-generated content campaigns or showcasing industry-specific social media insights, you can create a collection that speaks directly to your target audience.
It’s like handing your followers a personalized magazine that’s always full of fresh ideas.
Tip:
Use Flipboard to build authority in your niche by regularly curating and sharing themed magazines packed with high-quality content that matches with your brand and resonates with your audience across multiple social media channels.
Curata – Comprehensive Content Curation Platform
Source: Curata
Curata is the go-to content curation platform for businesses looking to take their social media content curation to the next level.
With powerful AI-driven recommendations and in-depth analytics, Curata helps you find and share relevant content across your social media platforms.
It’s like having a personal assistant who finds the best content and measures how well it performs.
Key Features:
- AI-Powered Recommendations: Automatically discover and recommend curated content tailored to your content marketing strategy.
- Content Performance Analytics: Track and analyze how your curated content impacts audience engagement and contributes to your social media efforts.
- Team Collaboration: Collaborate smoothly with your team to curate and publish content across various social media channels.
Use Case:
Curata is perfect for businesses that need a more strategic approach to curating content.
It’s especially useful for teams managing large-scale content marketing efforts, providing a way to organize and distribute content and to understand what works best for your audience through cross-channel analytics and reporting.
Tip:
Use Curata’s AI-powered recommendations to keep your social media posts filled with fresh, brand-relevant content that reflects emerging trends and boosts your overall social media presence. Plus, take advantage of the analytics to change up your content strategy based on what your audience engages with most.
Quuu – Handpicked Content Suggestions
Source: Quuu
Quuu takes a unique approach to social media content curation by suggesting handpicked, human-reviewed content recommendations.
Unlike algorithms that churn out generic suggestions, Quuu ensures each piece of content is carefully reviewed and categorized, making it easy for you to share high-quality content that matches with your brand.
Simply select your preferred categories, and Quuu will do the heavy lifting by delivering relevant content right to your feed.
Key Features:
- Human-Reviewed Content: Get recommendations curated by real people, not just algorithms.
- Category-Based Suggestions: Choose from a wide range of content categories that match your industry and audience.
- Integrations with Scheduling Tools: Easily connect Quuu with tools like Buffer or HubSpot to schedule and share content automatically.
Use Case:
Quuu is perfect for businesses that want to streamline their content curation process without sacrificing quality.
Whether you need to fill gaps in your social media content or boost engagement with curated content, Quuu makes it effortless.
It’s especially helpful for busy social media managers who want relevant content with minimal effort.
Tip:
Use Quuu’s integrations with social media scheduling tools to automatically publish handpicked content at optimal times, maintaining your social media accounts active and engaging with little manual effort.
Scoop.it – Content Discovery Made Easy
Source: Scoop.it
Scoop.it makes discovering and curating content a breeze for both blogs and social media platforms.
It allows you to build topic-centric content streams, gathering relevant content from across the web in one place.
Whether you’re managing a blog or a social media marketing strategy, Scoop.it takes the complexity out of curating content by automating much of the process.
Key Features:
- Topic-Centric Content Streams: Easily follow specific topics and get content recommendations based on your preferences.
- Curation Automation: Automate your content discovery and sharing to keep your feed fresh.
- Integrations: Seamlessly connect with tools like WordPress and HubSpot for smooth publishing.
Use Case:
Scoop.it is ideal for blog owners and content marketers looking to share consistently relevant content.
With its automated curation capabilities, it’s perfect for professionals who want to maintain a steady flow of high-quality content without spending hours searching for it.
Tip:
Integrate Scoop.it with your blog or social media management tools to automatically publish curated content directly to your website or social channels, ensuring your audience is always engaged with new and relevant content.
Sniply – Add Your Call-to-Action
Source: Sniply
Sniply takes your social media content curation to the next level by allowing you to add a customized call-to-action (CTA) to the content you share.
Whether you’re curating articles, blog posts, or videos, Sniply ensures your audience has a direct path back to your brand, even when you’re sharing third-party content.
Key Features:
- Embeddable CTA: Add a personalized CTA on any curated content you share, prompting your audience to take action (e.g., sign up, buy, or learn more).
- Trackable Links: Monitor the performance of your CTAs with built-in link tracking to measure engagement and conversions.
Use Case:
Sniply is perfect for businesses looking to drive conversions while sharing third-party content.
By embedding CTAs into the links you share, you can guide users back to your site or product, even when sharing external content on your social media accounts or blogs.
Tip:
Use Sniply to turn every piece of curated content into a conversion opportunity. Share relevant articles with a CTA that leads back to your website or landing page to keep your social media lead generation funnel active while boosting your content-sharing efforts.
DrumUp – Social Media Management & Curation
Source: Drum up
DrumUp pulls double duty, acting as both a content curation tool and a social media scheduler.
It helps you find relevant content that your audience will love and allows you to schedule those posts across your social media platforms with ease.
Think of it as your one-stop shop for keeping your social media feeds active, engaging, and effortlessly organized.
Key Features:
- Content Discovery: Unearth fresh content based on targeted keywords so your posts always hit the mark.
- Auto-Scheduling: Set it and forget it—DrumUp schedules posts automatically, keeping your feeds flowing.
- Keyword-Based Streams: Generate streams of content ideas based on specific keywords that resonate with your industry.
Use Case:
Perfect for small businesses, DrumUp is the all-in-one solution for keeping your social media channels alive with minimal effort.
It helps you uncover content gems while seamlessly keeping your posting schedule full.
Tip:
Leverage DrumUp’s keyword-based content discovery to uncover niche, engaging content and use auto-scheduling to post during peak times—giving you a consistent presence without being glued to your screen.
Post Planner – Curated Content and Scheduling
Source: Post planner
Post Planner simplifies social media content curation with its powerful content discovery engine, designed to help you find and share highly engaging content.
It ranks content by popularity, ensuring you’re always sharing what resonates most with your target audience.
Combined with easy scheduling and performance analysis, Post Planner makes it effortless to manage your social media accounts while boosting engagement.
Key Features:
- Popular Content Ranking: Discover and share content that’s proven to drive engagement, thanks to Post Planner’s ranking system.
- Scheduling Tools: Plan and schedule posts beforehand to keep your social media platforms consistently active.
- Performance Analysis: Check how well your curated content is performing with insights that help you fine-tune your social media strategy.
Use Case:
Post Planner is a necessity for social media managers who need a quick and simple way to discover, schedule, and share relevant content.
It’s ideal for anyone wanting to take the guesswork out of curating content and ensure that their feeds are filled with quality content that works.
Tip: Use Post Planner’s performance analysis to continuously optimize your social media posts—fine-tune your content based on what works, and schedule your best-performing pieces during peak times for maximum engagement.
How to Choose the Right Tool for Your Needs
With so many content curation tools out there, it can be tricky to find the perfect fit for your business.
But don’t worry—we’ll walk you through the key factors and some social media tips to take into account so you can choose the right tool that matches with your goals and makes your social media content curation a breeze.
Factors to Consider
- Industry Relevance:
Are you curating niche articles for a tech-savvy audience or perhaps visual content for a lifestyle brand? Choose a tool that aligns with your industry. For example, if your focus is on digital marketing trends or social media insights, tools like BuzzSumo or Feedly will help you stay on top of industry-relevant content. - Team Size:
Running a solo operation or managing a full content team? For larger teams, tools like Curata offer collaborative features, while smaller teams may prefer simpler, more streamlined solutions like Pocket or DrumUp. - Budget:
Pricing can vary greatly. Free tools like Flipboard or Pocket are excellent for those starting out, while more advanced tools like Curata or Scoop.it offer premium options for businesses that need robust features like AI-powered content discovery and team management. Think about what your business really needs and what you’re willing to spend. - Content Types:
What kind of content are you curating? Blogs, videos, images, or a mix? Some tools, like Post Planner, are fantastic for ranking and sharing trending content across multiple social media platforms, while tools like Sniply allow you to enhance third-party content with personalized CTAs.
Tips for Choosing the Right Tool
- Start with Free Trials:
Many tools offer free trials or freemium versions—use them! Test out different tools like Quuu or BuzzSumo to see if they integrate well with your workflow. You can also explore free content curation tools to get a feel for what features matter most. - Understand Your Content Strategy:
Before diving into any tool, clarify your content marketing strategy. Are you aiming for social media lead generation, building authority with curated content, or driving traffic to your blog? Knowing your goals will help you select the best tool for your needs. - Test Integrations with Other Platforms:
If you’re already using scheduling tools like Buffer or Hootsuite, make sure the curation tool integrates seamlessly. For example, tools like DrumUp and Post Planner allow auto-scheduling, which saves time and keeps your feed consistent.
Enhance Your Social Media Curation Game with Azarian Growth Agency
Choosing the right tools for social media content curation can revolutionize how you manage and grow your online presence.
From finding the latest trending content to automating your social media posts, each tool plays a unique role in simplifying your workflow and keeping your feed fresh, relevant, and engaging.
But even with the best tools, having the right strategy is key.
That’s where the experts come in.
At Azarian Growth Agency, we don’t just focus on tools—we provide a full-service approach that combines content curation, social media insights, and tailored strategies to boost your engagement and achieve measurable results.
Let us take your social media game to the next level.
As a trusted Social Media Marketing Agency, we’ll help you maximize your curated content, stay ahead of the trends, and grow your brand across all platforms.
Ready to elevate your social media?
Reach out today!
