Would you slash your customer acquisition costs by nearly 90% without sacrificing lead quality?
Sounds impossible, right?
That’s exactly what Orders.co achieved—with the right strategy, data-driven decisions, and a relentless focus on optimization.
When Orders.co, a fast-growing restaurant tech platform, struggled with high sign-up costs, they knew they needed a change.
Ads were expensive, conversions weren’t scaling, and profitability was at risk.
Azarian Growth Agency made the change.
We didn’t just tweak campaigns—we rebuilt their entire growth engine from the ground up.
Through hyper-targeted paid ads, conversion-driven landing pages, and an SEO strategy built to last, we turned skyrocketing costs into record-breaking efficiency.
So, how did we do it? Let’s break it down.
Breaking the Code: The Strategy That Changed Everything
Growth marketing isn’t about following a checklist. It’s about understanding what actually moves the needle.
Orders.co, a restaurant tech company, was spending too much on sign-ups, and the results weren’t keeping up.
Traditional ad strategies weren’t cutting it, and generic SEO approaches weren’t bringing in the right leads.
So, we tore the rulebook apart and built a strategy based on real data, behavioral insights, and precise execution.
Why a One-Size-Fits-All Approach Doesn’t Work
Marketing strategies that work for e-commerce brands or SaaS giants won’t necessarily work for a B2B restaurant tech platform. The target audience is different, the decision-making process is longer, and the competition is intense.
The problem? Most businesses throw money at ads without considering search intent optimization. They target broad audiences and expect conversions. But if the right people don’t see the offer at the right moment, every dollar spent is wasted.
The Azarian Growth Agency Mindset: Why Data Over Assumptions Wins Every Time
Some agencies focus on vanity metrics—clicks, impressions, and engagement.
We focus on what actually matters:
- Cost per lead (CPL) – Are we reducing acquisition costs?
- Lead quality – Are these sign-ups likely to convert into paying customers?
- LTV over CAC – Are we bringing in customers that provide long-term value?
Instead of guessing, we let the data do the talking. Every change was backed by numbers, whether it was an ad tweak, a landing page edit, or an SEO shift.
Our approach didn’t just cut acquisition costs. It also accelerated revenue recovery, meaning Orders.co recouped their marketing spend in just 3.5 months, making customer acquisition significantly more efficient and profitable.
The results went beyond just lowering costs. Orders.co achieved an impressive 5.5x lifetime value over customer acquisition cost, proving that the customers we brought in weren’t just signing up—they were staying, spending, and delivering long-term revenue. This metric underscores the high profitability and sustainability of our customer acquisition strategy.
The Step-by-Step Strategy That Cut Costs While Scaling Lead Volume
Ads That Didn’t Just Get Clicks—But Real Conversions
- We ran deep audience segmentation to target the right restaurant owners, decision-makers, and operators.
- Instead of a generic ad blast, we tailored campaigns for independent restaurants vs. larger chains.
- Google Ads for chains, Facebook Ads for smaller businesses—each had its own approach.
Landing Pages Built for the Right Type of Traffic
- We optimized every touchpoint—headlines, CTA placement, and even button colors were tested.
- B2B SEO content made sure visitors actually understood the value.
- A/B testing showed what made users click and what made them bounce.
SEO That Didn’t Just Drive Traffic, But the Right Traffic
- We focused on zero-click searches to dominate Google’s featured snippets.
- SEO image optimization helped increase visibility in Google Image searches (a growing trend in B2B).
- We introduced SEO automation to track what pages were getting high intent traffic vs. passive readers.
Everything was measured, optimized, and scaled. And the results?
Orders.co saw a massive 87% reduction in sign-up costs—while actually increasing lead quality.
The Cost-Killing Machine: How Paid Ads Became 10x Smarter
Most companies think the more they spend on ads, the better the results.
But throwing money at ad platforms without a strategy is like playing darts blindfolded.
Why Most Businesses Waste Ad Spend
The biggest problem? Broad targeting. If you’re spending money on people who will never convert, you’re burning cash for no reason.
Orders.co’s old campaigns had these issues:
❌ Click-heavy ads with low conversions – Users clicked but weren’t signing up.
❌ Generic messaging – It wasn’t speaking directly to the pain points of restaurant owners.
❌ No audience refinement – They were treating independent restaurants and chain decision-makers the same.
Facebook Ads vs. Google Ads: Which Worked Best and Why?
We took a split approach, refining who sees what based on their search behavior.
- Google Ads targeted high-intent searches like “best restaurant online ordering software.” These were hot leads ready to take action.
- Facebook Ads focused on awareness and trust-building, with personalized messaging based on restaurant size and location.
This hybrid strategy balanced demand capture (Google Ads) and demand creation (Facebook Ads)—a crucial move for B2B marketing.
The Science of Audience Testing and Lookalike Audiences
Facebook’s lookalike audiences became a powerful cost-cutting tool. Instead of guessing, we fed high-value customer data into the system, letting AI find similar people more likely to convert.
What changed?
- Ads reached people who already showed similar behaviors to existing customers.
- We eliminated wasteful ad spend on uninterested users.
- Lead quality skyrocketed while cost per acquisition plummeted.
This wasn’t just about spending smarter—it was about spending less while getting more results.
Landing Pages That Don’t Just Look Good—They Convert Like Crazy
A beautiful landing page means nothing if it doesn’t make people take action.
Orders.co had a website that looked great—but it wasn’t built for conversions.
Source: HubSpot
The Psychology of High-Converting Landing Pages
People don’t read landing pages. They scan them.
- A cluttered design means lost leads.
- A weak call-to-action means low conversions.
- A confusing layout means frustrated users who bounce.
We redesigned Orders.co’s pages with three key conversion principles in mind:
🟢 Clarity – Users needed to understand the value in seconds.
🟢 Trust – Social proof, testimonials, and case studies were placed above the fold.
🟢 Ease of action – No long forms. No unnecessary steps. One clear CTA.
Why Redesigning Isn’t Enough—The Secret Weapon of A/B Testing
Most companies redesign and hope for the best.
We tested everything.
- Headline variations: Which message clicked?
- CTA positioning: Where did users respond best?
- Form length: Did fewer fields increase sign-ups?
One simple change—shifting the CTA above the fold—boosted conversions by 19% overnight.
How Data-Driven CRO (Conversion Rate Optimization) Turned Clicks Into Customers
CRO isn’t about making pages prettier. It’s about removing friction.
- We analyzed where users dropped off and why.
- We optimized page load speeds (because even a 1-second delay can drop conversions by 7%).
- We tested trust signals—adding security badges increased form completions by 12%.
The result? Orders.co didn’t just get more clicks.
They got more customers—without spending more on ads.
SEO Magic: Turning Search Engines Into a Growth Engine
Organic traffic isn’t just about ranking high on Google—it’s about attracting the right people at the right time.
Orders.co didn’t just need more visitors; they needed restaurant owners actively looking for a reliable digital ordering solution.
That’s why we ditched traditional SEO tactics and built a strategy that didn’t just drive traffic—it brought in high-intent leads ready to sign up.
Source: On the Map
The Hidden Power of Organic Traffic: SEO Is More Than a Waiting Game
Most businesses treat SEO like a slow-burning investment—set it up, wait months, and hope for results.
But SEO can drive real business impact much faster if done right.
We focused on three key areas to make SEO a growth engine for Orders.co:
Search Intent Over Keywords
- Instead of stuffing keywords, we focused on intent—what restaurant owners were actually searching for.
- We identified phrases like “best restaurant online ordering system” and “how to increase takeout orders”, targeting businesses looking for solutions, not just information.
Zero-Click Searches: Winning Without Clicks
- Google’s featured snippets are prime real estate. Instead of just ranking high, we optimized content to appear as the direct answer for popular industry questions.
- Result: Increased brand visibility even when users didn’t click. More trust, more authority.
SEO Image Optimization for Restaurant Owners
- Many decision-makers scan Google Images for menu management examples, online ordering layouts, and restaurant growth strategies.
- By optimizing image metadata, alt text, and filenames, we dominated visual search results in restaurant tech queries.
How We Made Orders.co a Thought Leader in Restaurant Tech
Authority isn’t built overnight, but it also doesn’t take years if you know what you’re doing.
We created expert-level content:
- Deep-dive restaurant tech marketing case studies featuring real success stories.
- Guides on how to reduce customer acquisition costs for restaurant SaaS.
- Actionable checklists for improving online ordering efficiency.
We focused on industry backlinks:
- We got featured in restaurant tech blogs and industry news sites.
- We built valuable partnerships with restaurant POS providers and delivery platforms.
We targeted “bottom of funnel” searchers:
- Instead of just writing blog posts, we created landing pages for high-intent searches like “best restaurant ordering platform for small businesses.”
- These pages were optimized for sign-ups, not just traffic.
The result? More organic leads, lower acquisition costs, and long-term authority.
Beyond the Numbers: The Lessons Every Growth Leader Should Know
Numbers tell a story, but growth is about more than just stats.
Orders.co’s success came from rethinking old strategies and taking a smarter approach to B2B SaaS marketing.
Biggest Mistakes Most SaaS and B2B Companies Make When Scaling
- Treating all leads the same. A local café and a national restaurant chain have different needs, budgets, and buying processes. Our strategy separated them.
- Relying only on paid ads. Without organic traffic and SEO, every lead is paid for—meaning costs never go down.
- Not tracking high-intent actions. Many companies look at clicks, not conversions. We focused on who actually signed up and why.
The Mindset Shift That Makes or Breaks a Marketing Strategy
Success in restaurant tech marketing isn’t about spending more—it’s about spending smarter.
❌ Old way: Pumping money into ads and hoping for conversions.
✅ New way: Using SEO, behavioral data, and audience segmentation to lower costs and improve lead quality.
How to Build Sustainable Growth Beyond Paid Ads
Long-term success comes from diversified acquisition channels.
- SEO: A traffic source that doesn’t require constant ad spend.
- Referral partnerships: Tapping into other restaurant tech providers for leads.
- Content that ranks & converts: Every piece of content should drive action, not just views.
Paid ads helped Orders.co scale fast, but organic growth made sure they didn’t rely on ad spend forever.
What Orders.co Has to Say: A Client’s Perspective
Growth strategies sound great on paper, but what really matters is how they impact the business in the real world.
Here’s what the Orders.co’s team had to say about working with Azarian Growth Agency:
“We’ve worked with agencies before, but Azarian Growth Agency was different. They didn’t just run ads or tweak our website—they helped us completely rethink how we grow. Our customer acquisition costs dropped dramatically, but more importantly, the leads we’re getting now are better quality and convert faster. This wasn’t just a marketing boost—it was a shift in how we scale our business.”
Final Takeaway: Growth Isn’t About Spending More—It’s About Spending Right
Lowering customer acquisition costs by 87% isn’t luck. It’s the result of smart strategy, relentless testing, and a deep understanding of what drives real growth.
Orders.co didn’t just need more traffic or better ads. They needed a full-scale marketing approach that turned high intent prospects into paying customers—without breaking the bank.
This is what Azarian Growth Agency did. We dug into data, behavior, and intent—building a strategy that optimized every stage of the funnel.
From hyper-targeted paid ads to SEO that actually converts, every decision was designed to drive down costs while increasing sign-ups.
Our team specializes in turning entrepreneurial dreams into reality with effective, tailored growth strategies. This wasn’t about quick fixes—it was about long-term, sustainable growth.
