Maximizing Your Startup’s Growth Potential: Insights and Hacks from Hamlet Azarian

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January 23, 2023

In this podcast episode on Marketing Technology Podcast, Hamlet Azarian, CEO and Founder of Azarian Growth Agency and LinkSignal.ai, speaks with Elias Crum, the host and Founder at Marketing Guys, about how startups can grow into scale-ups and the growth hacks that can help achieve that. Hamlet has helped many startups in the last decade and shares his knowledge and experience on topics such as scalable growth strategy, early-stage startups, and marketing agencies.

Can understanding product and pain points be more important in the early stages of a startup than revenue?

Can using SEO become a profitable strategy for startups?

During the episode, Hamlet provides tips on prospecting and outreach tools such as Get Prospect, Hunter IO, and his own tool LinkSignal, which helps find any contact information about any Google search result.

Hamlet talks about creating the right type of content for prospects and using SEO as a profitable strategy for startups, including the 3 pillars of SEO: on-site, technical, and off-site.

Other growth hacks discussed in the podcast include Facebook hacks and how to measure results on a real-time basis. Hamlet also mentions the importance of a good story and how to get coverage by sharing the founder’s story and the problem they are trying to solve. He also provides a data-driven approach to finding publisher partnerships through LinkSignal.ai, which helps marketing agencies, publishers, and brands discover guest posting and backlinks that matter.

This podcast episode provides valuable insights and tips on how startups can grow into scale-ups and the growth hacks that can help achieve that.

If you’re a startup founder looking to take your business to the next level, this podcast is a must-listen. Take your time; tune in now and start growing your business today.

Maximizing Your Startup’s Growth Potential: Key Learnings

0:27 – Introduction

1:59 – Defining Early Stage Startups

5:53 – Challenges Faced in Startup Marketing Growth

11:54 – Lead Hunting and Prospecting Tactics for Startups

14:06 – The Importance of Content for Startup Growth

16:24 – Fast Results from SEO: Is it Possible?

18:50 – The Three Pillars of SEO for Startup Growth

22:49 – Effective Growth Hacks for Startups

25:46 – Measuring Success and Tools

Hamlet Azarian

Hi, I’m Hamlet Azarian, a lifelong learner focused on growth. I’ve spent my career growing international B2C/B2B businesses across various industries, specializing in venture-backed startups that range from pre-seed to early-stage (Series A-B). My passion for helping businesses discover their full growth potential led me to become the Founder and CEO of AGA – a data-driven, full-funnel growth agency that has helped raise over $261.9M in funding for some of the most innovative companies in the tech/SaaS space. I have over 20 years of experience designing tailor-made growth engines for businesses, combining creative + analytical methods to deliver proven, repeatable results. Significant growth starts with a growth mindset and is executed through rapid experimentation, always using data to drive the path forward. Over the years, we’ve helped our clients dominate the digital landscape through high-performing, consumer-centric marketing strategies that utilize cutting-edge growth tactics.