You spend money on ads, watch traffic spike, and still struggle to turn visitors into paying customers.
That was Goodhood’s reality. A mobile auto repair service with a powerful value proposition—but a digital presence that wasn’t delivering the results they needed.
Organic traffic was low, and customer acquisition costs were climbing.
Paid ads alone weren’t enough. They needed a sustainable growth engine—one that wouldn’t burn through their budget.
That’s where the Azarian Growth Agency stepped in.
Instead of relying on short-term fixes, we built a strategy that would bring in more qualified visitors, lower costs, and create a system that worked even when ads weren’t running.
The results? A 46% increase in organic clicks and a 40% drop in acquisition costs—without spending more. But the impact didn’t stop there. Our strategic collaboration with Goodhood’s CEO to develop a Go-To-Market plan helped secure $3 million in funding, proving that smart marketing fuels not just revenue—but real business growth.
Our Goodhood Case Study proved that growth isn’t about spending more—it’s about spending smarter.
So how did we do it? And more importantly, how can you apply these strategies to your own business? Let’s break it down.
The Roadblock: Why Goodhood Needed a Growth Boost
More Clicks, More Customers, More Problems?
More traffic should mean more business, right? Not always.
Goodhood was getting visitors, but too many left without booking a service.
Source: 99firms
Clicks weren’t turning into customers.
The challenge wasn’t just bringing people in—it was convincing them to trust an on-demand auto repair service and book an appointment.
Unlike traditional shops with physical locations, Goodhood relied on its website as the main way to build credibility.
If visitors didn’t feel confident, they bounced.
The challenge of converting website visitors into paying customers
Goodhood’s service was convenient, affordable, and high-quality, but many first-time visitors didn’t understand how it worked.
Questions flooded in:
- Who are these mechanics?
- How do I know they’re reliable?
- Is this better than a regular shop?
Trust and clarity were missing. The website didn’t provide enough reassurance, and the booking process wasn’t as smooth as it needed to be.
The high cost of acquiring new users in the automotive industry
The automotive industry is crowded with big names spending millions on ads.
Google search results are packed with companies fighting for attention, driving advertising costs through the roof.
- Google Ads cost per click (CPC) for automotive services is among the highest across industries.
- With no strong organic presence, Goodhood relied heavily on paid ads—an expensive, unsustainable approach.
- Many users clicked, but low conversion rates meant wasted spend.
Every dollar spent had to work harder, and relying on ads alone wasn’t a long-term fix.
The need for a smarter, scalable marketing strategy
Goodhood didn’t just need more traffic—they needed the right traffic.
They needed visitors who were already looking for a service like this, not just clicking out of curiosity.
To grow without burning through ad budgets, Goodhood needed a plan that would:
- Increase trust—so visitors feel confident booking.
- Boost organic traffic—so they weren’t dependent on expensive ads.
- Keep customers coming back—so each new customer adds long-term value.
That’s when the Azarian Growth Agency did its job.
The Turning Point: How Azarian Growth Agency Flipped the Script
Most agencies focus on ads, SEO, or email as separate strategies. That doesn’t work.
Growth happens when everything works together.
The power of a tailored, data-driven strategy
Instead of guessing what might work, we analyzed real customer behavior.
- Where were visitors dropping off?
- Which pages kept them engaged?
- What made past customers return?
Every decision was backed by numbers, not assumptions.
We found that returning customers had the highest lifetime value (LTV), but too many one-time users weren’t coming back.
Email marketing was underused, and Goodhood needed a structured email marketing strategy to re-engage past customers.
Why Goodhood needed more than just ads to grow
Goodhood couldn’t afford to rely only on paid ads forever. They needed:
- Organic content that attracted customers without paying per click.
- A retention system to keep past customers engaged.
- More trust signals to increase conversions.
Ads alone bring temporary traffic—but what happens when the budget stops? Organic growth brings in steady, free traffic that compounds over time.
Building a foundation for long-term organic success
We worked with Goodhood to make every marketing channel work together:
- SEO improvements to increase visibility.
- A best email marketing solution to keep customers engaged.
- A refined website experience that answered key objections upfront.
This wasn’t about quick fixes—it was about building something that would keep working month after month.
SEO, Ads & Retention – The Three Musketeers of Growth
Success didn’t come from just SEO, just ads, or just email marketing automation.
It came from combining all three.
How a multi-channel approach transformed Goodhood’s numbers
Many companies focus on one channel at a time.
We knew that organic, paid, and retention strategies had to work together.
- SEO brought in long-term traffic—so they weren’t paying for every visitor.
- Google Ads focused on high-intent customers—so budgets weren’t wasted.
- Email marketing automation turned past customers into repeat buyers—so Goodhood wasn’t constantly chasing new users.
This layered strategy is what drove a 46% increase in organic clicks and lowered acquisition costs by 40%.
Finding the Right Balance between Paid and Organic Strategies
Paid ads can drive quick traffic, but organic content builds a sustainable pipeline of leads.
The key was using both at the right time:
- Google Ads focused on high-intent, local searches—so only ready-to-book users saw the ads.
- Organic content answered common customer questions—so users found Goodhood before they needed a mechanic.
- Retargeting ads followed past visitors—bringing them back when they were ready to book.
This smarter targeting lowered costs and improved results.
The Importance of Lifecycle Marketing for Customer Retention
One-time customers weren’t enough.
Every new user needed to become a long-term customer.
That’s where email marketing best practices made all the difference.
- Automated email sequences kept Goodhood top-of-mind.
- Personalized offers encouraged repeat bookings.
- Trust-building emails reassured new users before their first appointment.
A well-structured email marketing strategy meant Goodhood could:
- Nurture leads who weren’t ready to book yet.
- Bring back past customers who might have gone elsewhere.
- Turn satisfied customers into referrals.
A customer retained is a customer saved. Instead of spending money to replace lost customers, Goodhood focused on keeping the ones they already had.
The Action Plan: What We Did & Why It Worked
Goodhood needed a marketing system that worked together, not separate tactics running in different directions.
Instead of focusing only on paid ads or SEO, we built a full-funnel strategy—bringing in the right customers, converting them faster, and keeping them engaged long-term.
Here’s how we did it.
“Targeting Like a Sniper, Not a Shotgun” – Smarter Google Ads
Throwing money at broad ads with the hope that some convert? That’s a great way to waste a budget.
Instead, we tightened the targeting and refined the approach to ensure every click had a higher chance of turning into a booking.
How Precise Ad Targeting Cut Wasted Ad Spend
Goodhood was competing with big auto repair shops that had massive budgets.
Source: Enterprise apps today
The key was outsmarting them, not outspending them.
- We narrowed location targeting to focus only on areas where demand for mobile auto repair was high.
- We adjusted ad timing so ads ran when people were most likely to search for urgent repairs.
- We refined keyword selection, prioritizing high-intent searches like “mechanic to my house now” over generic terms like “auto repair.”
This smarter approach meant fewer wasted clicks and a higher chance of conversions.
What Makes a High-Converting Ad Campaign?
A Google ad is about bidding on keywords that need to speak to the right person at the right time.
- Ad copy focused on trust & convenience. Instead of generic “We Fix Cars,” we used “Certified Mobile Mechanics – Repairs at Your Doorstep.”
- Clear pricing and service descriptions. No vague promises—just straightforward, “Book now, starting at $79.”
- Landing pages designed for action. Instead of dumping visitors on the homepage,
Email Isn’t Dead – You’re Just Doing It Wrong
Most businesses treat email as an afterthought. That’s a mistake.
Source: 99 Firms
Email isn’t just about sending promotions—it’s about keeping customers engaged, bringing them back, and building trust.
Why Automated Email Sequences Changed the Game
Many Goodhood customers booked once and never returned.
Not because they didn’t like the service but because they forgot or assumed they didn’t need it yet.
That’s where automated email sequences made a difference:
- First-time customers received a welcome email explaining how to get the best experience with Goodhood.
- Reminder emails nudged them when they were due for maintenance (oil change, tire rotation, battery check).
- Exclusive offers for repeat customers encouraged loyalty without relying on discounts.
Everything was automated, meaning Goodhood kept in touch without extra work.
The psychology behind email re-engagement
People ignore generic emails. They open emails that feel personal.
- Subject lines used urgency and personalization. (“John, your car might need a check-up soon”)
- The content was short and clear. Instead of overwhelming readers, it simply said: “It’s been 6 months since your last service. Book now and avoid unexpected breakdowns.”
- The emails felt like a friendly nudge, not a sales pitch.
The result? Higher open rates, more bookings, and long-term customer retention.
More Than Just Blog Posts – SEO That Actually Moves the Needle
Ranking on Google is about writing articles and building trust with both search engines and real customers.
Why Goodhood’s Old Content Wasn’t Ranking
Before working with us, Goodhood’s website had some content, but it wasn’t doing much. Why?
- No clear keyword strategy. The content wasn’t targeting the right search terms.
- Lack of structured data. Google couldn’t easily understand what the site was about.
- Slow load speeds and mobile issues. Many visitors left before the site even loaded.
The technical SEO fixes that made a difference
We fixed what was broken first before focusing on new content.
- Improved site speed. Faster pages meant lower bounce rates and higher rankings.
- Optimized page structure. Google could now easily index and rank the right pages.
- Added trust signals. Reviews, case studies, and customer testimonials built credibility.
How a Headless CMS Supercharged Site Performance
Goodhood’s site wasn’t built to scale. Every change took too long, and loading speeds suffered.
Switching to a headless CMS allowed:
- Faster updates without breaking the site.
- Better mobile performance, which mattered since most customers booked from their phones.
- A seamless experience, so visitors stayed longer and converted at higher rates.
Higher rankings, more traffic, and a website built for the future.
The Impact: What Changed for Goodhood?
At the start, Goodhood was spending too much on ads, losing customers who weren’t coming back, and missing out on free organic traffic.
Here’s how things changed:
✅ 46% increase in organic clicks – the exact strategies behind it
- SEO overhaul made Goodhood rank for more high-intent keywords.
- More relevant content meant higher engagement and better search rankings.
- Technical improvements made Google trust the site more, boosting visibility.
✅ 40% decrease in acquisition cost – why efficiency matters
- Better ad targeting meant fewer wasted clicks.
- Higher conversion rates meant ads turned into real bookings.
- Email marketing automation kept past customers engaged, reducing the need to constantly chase new ones.
✅ How the right approach turned digital traffic into paying customers
- More organic visitors found Goodhood on Google.
- More ad clicks led to actual bookings.
- More past customers returned for repeat services.
The bottom line? Goodhood grew smarter, spent less, and gained more loyal customers.
The Bottom Line: Smart Growth Beats Big Spending
Goodhood’s success wasn’t about spending more—it was about spending smarter. Instead of chasing short-term wins, [A] Growth Agency built a system that kept working long after ads stopped running.
By fixing SEO issues, tightening ad targeting, and using email marketing to keep customers engaged, Goodhood didn’t just attract more visitors. They turned them into loyal customers at a lower cost.
Our experienced team dug deep into the numbers, identified the leaks, and built a strategy that worked across every touchpoint.
Growth doesn’t have to be expensive—it has to be strategic. If your business is tired of throwing money at ads without long-term results, it’s time for a smarter approach.
