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Persado

AI-based marketing language platform.

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General Information

Founders:

Alex Vratskides, Assaf Baciu, Guy Krief

Founded Date:

2012-12-12

Linkedin:

Alex Vratskides

Total Funding Amount:

$96,000,000

Headquarters Region:

Greater New York Area, East Coast, Northeastern US

Domain Rating:

Organic Traffic:

3041

Last Equity Funding Amount:

$30,000,000

Last Equity Funding Date:

2017-10-25

Last Equity Funding Type:

Debt Financing

Overview

Persado is an enterprise-level AI platform designed to generate, optimize, and personalize marketing language at scale. Leveraging over a decade of consumer response data and a proprietary dataset of 330 billion interactions, Persado’s Motivation AI creates emotionally resonant, compliant, and on-brand content across multiple channels. Trusted by Fortune 500 brands and top financial institutions, Persado helps businesses enhance customer engagement, drive conversions, and maximize lifetime value.

Key Features

Motivation AI: Generates content tailored to drive emotional engagement and motivate customer action, outperforming human-generated content 96% of the time.
Generate & Personalize: Produces hyper-personalized messaging for every audience, segment, or individual, ensuring relevance and resonance at scale.
Omnichannel Support: Delivers optimized content for web, email, SMS, social, mobile, and even print.
Compliance and Governance: Ensures all content adheres to brand guidelines, regulatory standards, and legal requirements, especially for industries like financial services.
Integration-Ready: Securely integrates with Customer Data Platforms (CDPs), content distribution tools, and measurement platforms for streamlined deployment and performance tracking.

Pros

Drives customer engagement and conversions by creating emotionally resonant, personalized messages tailored to specific audience segments.
Increases ROI through data-driven insights and optimized marketing language, delivering an average 43% lift in conversions and $2.5B in incremental revenue.
Ensures compliance with strict brand, legal, and regulatory standards, making it an ideal choice for industries like finance and telecommunications.
Supports omnichannel marketing, ensuring consistent messaging across web, email, social, SMS, and print.
Streamlines content production and testing, reducing time-to-market while maintaining high-quality outputs.

Cons

Initial setup and integration may require time and expertise.
Best suited for enterprise-level organizations, potentially less accessible for smaller businesses.