Overview
More Than Real is an AI-driven platform designed to enhance the online beauty shopping experience by offering personalized product recommendations and virtual try-on services. Specifically tailored for e-commerce beauty brands, it helps customers discover, try, and choose the right cosmetic products based on their skin tone, color preferences, and facial features. By reducing friction in the buying process, More Than Real significantly boosts conversion rates, basket sizes, and customer satisfaction while lowering product return rates.
Key Features
- Personalized Product Recommendations: AI analyzes customer preferences, skin tones, and needs to recommend ideal beauty products.
- Virtual Makeup Try-On: Real-time, AI-powered simulations allow customers to try products before buying, similar to an in-store experience.
- Color and Skin Diagnosis: Enhances accuracy of product matching based on color science and skin analysis.
- Frictionless Shopping Journey: Guides customers through product discovery and decision-making without guesswork.
- Boosted E-commerce Metrics: Demonstrated increase in conversion rates, larger average basket size, and fewer product returns.
- Easy Integration: Designed for seamless integration into existing e-commerce platforms.
Pros
- Improves Conversion Rates: Personalized experiences lead to higher customer confidence and purchase rates.
- Reduces Product Returns: By helping customers choose correctly, it minimizes dissatisfaction and costly returns.
- Enhances Customer Trust: Offering try-before-buy builds a relationship of transparency and reliability.
- Data-Driven Insights: Provides valuable customer behavior analytics for e-commerce teams.
- User-Friendly Experience: Simple, intuitive interface enhances shopper engagement.
Cons
- Beauty-Sector Focused: Primarily tailored for cosmetics and beauty brands, limiting broader retail applications.
- Initial Setup Investment: Requires onboarding of product visuals and color mapping to maximize accuracy.
- Performance Depends on Camera Quality: Virtual try-on effectiveness can vary depending on the user’s device camera.
