Overview
GoAudience is an AI-powered audience segmentation and targeting platform designed to supercharge Meta Ads (Facebook/Instagram) by using real credit card spending data from over 200 million consumers. It allows brands and agencies to instantly discover, segment, and export high-converting custom audiences — without guesswork. Whether you’re running eCommerce campaigns or scaling a DTC brand, GoAudience helps drive up to 5x better performance by targeting with precision.
Key Features
- Credit Card-Based Targeting
Access behavior-based segments powered by real consumer transactions — no more unreliable interest-based guessing. - Audience Radar™
AI identifies your highest-converting customer segments by analyzing your website visitors and matching them to real-world buyers. - Instant Audience Generation
Just type your website URL, and the system generates audiences that convert better — backed by transaction data. - Export to Meta & Klaviyo
Easily sync high-performance segments to Meta Ads or Klaviyo email flows. - Performance Dashboard
Track conversion rates, channel effectiveness, and campaign ROI with an easy-to-use analytics interface. - Free Reporting Tools
Get started with free access to reporting and list-building tools, including conversion path analytics. - Use Cases Across Industries
Designed for agencies, eCommerce brands, DTC marketers, and lead gen teams.
Pros
- Boosts Ad ROAS Significantly: Users have reported up to 10.9x return on ad spend and 57% reduction in cost per acquisition (CPA).
- Ultra-Precise Targeting: Bypasses outdated interest targeting with actual spending-based segmentation.
- Fast and Simple Setup: No pixel setup or developer work required — start by typing your website link.
- Great for Meta Ads: Optimized specifically for Facebook and Instagram campaigns.
- Loved by Agencies: Flexible enough to support multi-client management with consistent results.
Cons
- Meta-Only Ad Focus (for now): Primarily optimized for Facebook/Instagram ad channels.
- Credit-Based Segmentation: Requires user trust in third-party data and privacy protections.
- Currently English/US-Centric: Best data coverage is in U.S.-based markets (global expansion may be underway).
