Struggling to Stand Out in a Crowded Market?
Many e-commerce businesses face the challenge of increasing visibility and maximizing ad performance.
That’s precisely what happened in this Spa & Equipment Case Study.
Despite offering premium spa and salon equipment, Spa & Equipment struggled with local SEO, inconsistent Amazon sales, and underperforming Google Ads.
Their Google Ads optimization efforts weren’t delivering strong returns, and competition grew.
They turned to [A] Growth Agency for a data-driven e-commerce marketing case study approach—and the results were game-changing:
- 89% Local SEO Success
- 130% Amazon Sales Growth
- 41.2% Google Ads ROI
Here’s how we made it happen.
Google Ads Optimization: From Wasted Spend to 41.2% ROI
Many e-commerce brands pour thousands into paid ads but struggle to see a profitable return. The problem is how that budget is being spent.
For Spa & Equipment, their Google Ads campaigns were running, but the Google Ads bidding strategies weren’t optimized to capture high-intent customers.
Their ROAS (Return on Ad Spend) was suffering, and too much ad spend was going to low-converting traffic.
The Strategy That Made the Difference
🔹 Refining Google Ads Bidding Strategies for Maximum Profitability
Instead of using generic bidding strategies that simply increased visibility, we implemented data-driven adjustments to focus on:
- Maximizing conversions by prioritizing high-intent keywords.
- Lowering CPC (Cost-Per-Click) while maintaining strong ad placements.
- Shifting budgets away from underperforming ad groups to high-ROI campaigns.
We also leveraged Google Ads Attribution Models to track the true customer journey.
Many businesses mistakenly attribute sales to the last click, but in reality, customers interact with multiple ads before making a purchase.
By understanding how different touchpoints influenced conversions, we fine-tuned our approach to maximize returns.
🔹 Using Google Ads Keyword Planner to Identify High-Converting Keywords
Not all keywords drive sales—some bring in traffic that never converts. We ran in-depth research with Google Ads Keyword Planner to:
- Eliminate wasteful spending on low-performing, high-cost keywords.
- Find hidden opportunities—high-intent, low-competition search terms.
- Create ad groups tailored to user intent, ensuring the right message reached the right audience.
🔹 Implementing Google Ads Performance Max to Scale Reach & Conversions
To take things to the next level, we introduced Google Ads Performance Max—an advanced AI-driven campaign type that automatically optimizes ads across Google Search, YouTube, Gmail, and Display Network. This helped Spa & Equipment:
- Expand reach to high-intent users across multiple platforms.
- Leverage machine learning to optimize bidding in real time.
- Increase ROAS by dynamically adjusting bids based on user behavior.
The Impact: Higher Conversions, Lower Cost, and Better ROAS
✅ 41.2% Increase in Google Ads ROI – Every dollar spent on ads delivered more revenue.
✅ Lower Cost-Per-Acquisition (CPA) – More efficient targeting reduced wasted spend.
✅ Higher Lead Quality – Ads reached buyers actively searching for spa and salon equipment.
This wasn’t just about spending more—it was about spending smarter with Google Ads optimization that delivered sustainable growth.
Why a One-Size-Fits-All Approach Doesn’t Work in E-Commerce
Many e-commerce brands assume that scaling is about increasing ad spend. But without the right strategy, more spending often leads to wasted budgets and disappointing results.
Here’s why:
- Inefficient Google Ads campaigns waste budget on low-intent traffic. Running ads without precise targeting leads to clicks from people who aren’t ready to buy, driving up costs without increasing conversions. Without the right Google Ads bidding strategies and Google Ads attribution models, businesses struggle to track what’s actually working.
- Unoptimized Amazon listings limit conversions, even with more visibility. Many sellers think that if their products are getting views, sales will follow. But without strong SEO-driven product listings, high-quality images, and conversion-focused ad campaigns, increased traffic doesn’t always translate into revenue.
- Ignoring local SEO means missing out on high-intent buyers. Many customers search for businesses nearby before making a purchase. Without an optimized Google My Business profile, localized content, and strong search rankings, businesses lose potential sales to competitors who show up first.
The Step-by-Step Strategy That Transformed Spa & Equipment
Many e-commerce businesses struggle with rising ad costs, inconsistent marketplace sales, and low organic visibility.
Instead of guessing what might work, we took a data-driven approach to optimize every part of Spa & Equipment’s marketing strategy.
1. Google Ads Optimization: From Wasted Spend to 41.2% ROI
Most e-commerce brands waste ad spend by targeting broad audiences or failing to track what drives real sales.
Spa & Equipment faced the same challenge—their ads were running, but they weren’t reaching the right buyers at the right time.
We improved their Google Ads performance by:
- Refining Google Ads bidding strategies to prioritize high-intent customers and improve ROAS.
- Using Google Ads Keyword Planner to uncover the most profitable keywords, focusing on searches with high conversion potential.
- Implementing Google Ads Performance Max, which allowed automated, AI-driven optimization across Google Search, Display, YouTube, and Gmail—helping Spa & Equipment reach customers wherever they were.
🔹 Result: A 41.2% increase in Google Ads ROI and a higher percentage of qualified leads, ensuring their ad spend worked more efficiently.
2. Amazon Optimization: Boosting Sales by 130%
Amazon is a competitive marketplace, and visibility alone doesn’t guarantee sales.
Without proper optimization, even well-known brands can struggle with conversion rates.
We transformed Spa & Equipment’s Amazon performance by:
- Enhancing product listings with compelling descriptions, keyword-rich content, and high-quality images to improve search rankings and conversion rates.
- Launching hyper-targeted ad campaigns, running 4-5 variations per product to attract the most relevant shoppers.
- Implementing strategic pricing and promotions, using competitor analysis and sales trends to optimize pricing for higher purchase intent.
🔹 Result: A 130% increase in Amazon sales in less than a month, doubling their investment while improving conversion rates.
3. Local & On-Site SEO: Increasing Visibility by 89%
A strong local presence can be as valuable as national visibility—especially when potential customers are actively searching for nearby businesses.
Spa & Equipment was missing out on high-intent local traffic because their Google My Business profile wasn’t optimized, and their website had SEO gaps.
We fixed this by:
- Optimizing their Google My Business profile, ensuring their business appeared in top local search results with accurate information and customer reviews.
- Launching an SEO-rich content strategy, publishing valuable blog posts designed to attract organic traffic from both local and national searchers.
- Fixing technical SEO errors, improving site structure, category pages, and product descriptions to enhance user experience and search engine rankings.
🔹 Result: Local search visibility jumped from 0% to 89%, increasing both website traffic and in-store visits.
Source: Spa & Equipment
Beyond the Numbers: What This E-Commerce Marketing Case Study Proves
The numbers speak for themselves, but the real lesson is that e-commerce growth is spending smarter.
Too many brands increase their budgets without addressing the core issues holding them back.
Biggest Mistakes E-Commerce Brands Make When Scaling:
- Relying only on paid ads without an SEO strategy for long-term growth. Paid ads can drive quick wins, but without SEO, businesses remain dependent on ad spend with no organic traffic to sustain growth.
- Targeting broad audiences instead of optimizing for high-intent traffic. Casting a wide net often leads to wasted ad spend. Without refined targeting and Google Ads bidding strategies, brands pay for clicks that don’t convert.
- Ignoring data-driven insights when setting Google Ads strategies. Many businesses focus on surface-level metrics instead of using Google Ads attribution models and deep performance analysis to understand what’s truly driving sales.
The Mindset Shift That Drives Sustainable E-Commerce Growth
- Old Approach: Increasing ad spend and hoping for better conversions.
- New Approach: Combining SEO, behavioral data, and audience segmentation to lower acquisition costs while increasing revenue.
Conclusion: A Partnership for Long-Term Growth
The Spa & Equipment Case Study highlights how a strategic, data-driven marketing approach can drive business growth.
By combining SEO, Amazon optimization, and paid advertising, we helped Spa & Equipment:
- Dominate local search with an 89% increase in visibility
- Achieve a 130% surge in Amazon sales with optimized listings and targeted ads
- Maximize Google Ads ROI with 41.2% returns, using Google Ads optimization and refined bidding strategies
At [A] Growth Agency, we create scalable marketing strategies that drive measurable results.
Our expertise in multi-channel marketing ensures businesses like Spa & Equipment can grow and stay ahead of the competition.
Ready to transform your business? Partner with [A] Growth Agency, and let’s build your success story.
“Azarian Growth Agency has been a game-changer for us. Their expertise, transparency, and continuous optimization have helped us scale like never before.”
– Dro Hartoonians, Founder & CEO, Spa & Equipment
