How Syntax Technologies Boosted Engagement and Achieved 98% Page Speed

Syntax Technologies is an innovative tech education provider that delivers cutting-edge IT courses to students navigating a competitive job market.

b2c student engagement tech education

The Problem

Syntax Technologies, an emerging tech education platform, wanted to attract more students and enhance its competitive edge.

Their website needed updates to improve user experience, with clearer CTAs and transparent pricing.

Additionally, their digital tools required optimization to generate more leads and better engage potential students.

Our Plan of Action

To address Syntax Technologies’ challenges, we worked closely with their team to revamp their digital presence and improve lead generation. Our strategy focused on three key areas:

Website Redesign and Optimization to Increase Conversion and Page Speed

We modernized the site, focusing on a student-friendly design. Additionally, we optimized the site’s loading speed, which improved the user experience and significantly reduced bounce rates. We also moved the site from Webflow to a modern headless CMS stack. This included using WordPress as the backend, Gatsby.js as a static-site generator, and hosting it on Cloudflare Edge. These changes ensured faster load times and smoother content management.

Email Marketing Campaigns to Improve Activation

Our email marketing strategy included personalized welcome flows for new leads, webinar invitations, and promotional course offers. These emails nurtured new leads and re-engaged past prospects, keeping Syntax top-of-mind.

HubSpot CRM Integration to Streamline Process and Improve Targeting

By implementing a fully customized HubSpot CRM, Syntax gained the ability to collect detailed data on user interactions, which significantly streamlined their sales process. This setup allowed Syntax to track student behaviors effectively, enabling the creation of personalized communication strategies. Additionally, the integration facilitated the setup of server-side conversions for both Facebook and Google, enhancing targeting precision and optimizing ad performance.

Results

The Transformation Delivered Key Successes

36-50%

Email Open Rate

A well-executed email strategy substantially increased open rates, driving more engagement with prospective students.

98%

Page Speed Score

Website performance improved dramatically, reducing load times and enhancing overall user experience.

Improved

Sales and Marketing Insights

The new CRM gave Syntax Technologies' sales and marketing teams clear visibility into lead sources. They could track which campaigns and ads brought in leads, helping refine strategies and target follow-ups more effectively.

“Working with Hamlet and the Azarian Growth Agency team has been a game-changer for Syntax Technologies. They truly understood our needs, revamped our website for lightning-fast performance (98% page speed!), and designed email campaigns with impressive 36-50% open rates. Their HubSpot CRM setup transformed our sales and marketing, helping us track leads and refine our strategies. Professional, patient, and always client-focused, they exceeded our expectations every step of the way. I can’t recommend them enough!”