In this podcast episode on [A] Growth Ventures podcast, Hamlet Azarian, the CEO and Founder of the Azarian Growth Agency, will host Robin Sodaro, a visionary leader, brand builder, and creative strategist.
With a rich background in marketing and creative strategy, Robin has worked with renowned companies like Ampersand, GroupM, Wavemaker, and Maxus Global.
In this episode, we’ll explore Robin’s journey into the creative strategy and marketing industry, her strategies for building successful campaigns, the role of technology and data in marketing, and her insights on the future of the industry. Stay tuned!
Unlocking Creative Strategy: Key Takeaways
2:22 – Robin’s Journey Into Creative Strategy and Marketing Industry
7:47 – The Turning Point in Robin’s Creative Strategy Journey
11:05 – Successful Campaigns Executed By Robin, And The Things Learned
21:13 – Leadership or The Role Of a Creative Director During The Covid and Post-Covid Area
23:58 – Challenges in Creative Strategy Development
31:13 – Source of Inspiration for Robin
34:12 – The Impact of New Technologies on The Industry
38:11 – Advice For Businesses Looking To Build A Successful Brand Identity