Ghassen Benhadjsalah: From Actuarial Science to Founding Inncivio

How do we make work more meaningful and enjoyable for employees? 

In the latest episode of the [A] Growth Ventures Podcast, the conversation centered around solving one of the most pressing challenges for businesses today: workplace disengagement.

Hamlet Azarian talked with Ghassen Benhadjsalah, a serial tech entrepreneur and co-founder of Inncivio. It’s a startup focused on modernizing workplace learning. 

With over 15 years of experience as a founder and a deep background in AI, machine learning, and fintech, Ghassen shared valuable insights on innovation, leadership, and building a team and product with lasting impact.

What We Discussed with Ghassen 

• Using Data to Solve Business Problems: Ghassen highlighted how industries like insurance and lending often fail to maximize their data’s potential. By introducing machine learning, he optimized pricing, improved fraud detection, and unlocked better decision-making processes for businesses. These early experiences demonstrated how data could be a powerful tool for solving complex problems.
• The Role of Employee Engagement in Business Success: Disengaged employees are a silent but significant barrier to success in many companies. Ghassen discussed how Inncivio tackles this challenge by converting traditional training materials into engaging, bite-sized formats. He emphasized that improving engagement isn’t just about productivity—it’s about creating a more fulfilling workplace experience for employees.
• How to Build and Lead Resilient Teams: The foundation of any successful business lies in its team. Ghassen shared how his partnership with co-founders Felix and Anna is built on trust, shared values, and complementary strengths. He stressed that resilience during challenging times is what truly defines a strong and successful team.
• The Accelerating Potential of AI: Ghassen expressed optimism about the transformative power of AI, particularly in education and workplace learning. He pointed to innovations like real-time language translation and personalized content delivery as examples of how AI can solve modern challenges. For Ghassen, the future of AI lies in its ability to create tailored and impactful solutions across industries.
• Creating a Lasting Impact through Innovation: At the core of Ghassen’s work is a desire to solve meaningful problems that improve people’s lives. He envisions a world where employees find joy and purpose in their daily work rather than simply going through the motions. His mission is to transform the workplace experience, one innovative solution at a time.

Using Data to Solve Business Problems: A Foundation for Innovation

Ghassen’s ability to turn data into actionable insights stems from his work in industries like insurance and lending, where massive datasets were often underutilized. 

By applying machine learning to these fields, he solved real-world challenges such as fraud detection and risk assessment.

For example, Ghassen revolutionized how car insurance companies approached pricing by incorporating driver behavior, local environmental conditions, and even material details like tire types into their models. 

These innovations not only made pricing more accurate but also reduced fraud and helped companies offer fairer policies to customers.

The Role of Employee Engagement in Business Success: Beyond Productivity

Through years of working with businesses, Ghassen observed a recurring challenge: disengaged employees. 

Even organizations with strong customer loyalty and innovative products often struggled due to teams that lacked connection and motivation.

This realization inspired the creation of Inncivio, which transforms traditional learning materials into engaging, bite-sized content formats. 

By delivering training directly through platforms employees already use—such as Slack, WhatsApp, or email—Inncivio ensures that knowledge is accessible, relevant, and easy to absorb. 

For Ghassen, engagement is about more than productivity; it’s about empowering people to thrive in their roles.

How to Build and Lead Resilient Teams: The Power of Shared Values

Building a strong team starts with shared values and complementary skills. Ghassen’s co-founders, Felix and Anna, embody this balance. 

Felix brings technical expertise, Anna drives operational excellence, and Ghassen provides visionary leadership to keep the team aligned.

The trio’s ability to navigate challenges together stems from their trust and mutual respect. As Ghassen explained, the real test of a team comes during difficult moments. 

It’s in those times that shared values and a clear mission become the driving force behind resilience and success.

The Accelerating Potential of AI: Transforming How We Work and Learn

The pace of AI innovation continues to accelerate, opening doors for revolutionary advancements in industries like education, healthcare, and finance. Ghassen sees workplace learning as one of the most exciting areas for disruption.

By leveraging AI, platforms like Inncivio can tailor content to individual learning styles, deliver information at the right time, and provide actionable insights into employee progress. For Ghassen, this isn’t just a technological shift—it’s a fundamental rethinking of how knowledge is shared and absorbed in the modern workplace.

Creating a Lasting Impact: Redefining the Employee Experience

Ghassen’s ultimate goal is to create a world where employees feel fulfilled, valued, and motivated in their daily work. 

He believes that if businesses can address the root causes of disengagement—such as outdated training methods and a lack of personal growth opportunities—they can transform their teams and entire organizational culture.

As Ghassen put it: “We spend most of our waking hours at work. If we’re not enjoying that part of our lives, what are we enjoying?”

Final Thoughts: A Blueprint for the Future

Ghassen Benhadjsalah’s journey, from optimizing data models to transforming workplace engagement, offers a powerful roadmap for entrepreneurs and leaders looking to solve meaningful problems. 

His insights into leadership, AI innovation, and the importance of resilience serve as an inspiring guide for building impactful businesses.

To connect with Ghassen or learn more about Inncivio, visit him on LinkedIn.

Stay tuned for more episodes of the [A] Growth Ventures Podcast, where we explore bold ideas and inspiring stories shaping the future of business.

Key Takeaways

1:17 – Ghassen’s Background
3:42 – Insights on Fintech
8:33 – Risk Management
10:20 – How Does Inncivio Help Businesses?
15:56 – Inncivio’s Challenges
21:25 – Optimal Culture for Early-Stage Startups
23:15 – How to Connect with Co-founders
29:30 – Where is AI Heading?
34:33 – Ghassen’s Biggest Impact