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A Complete Guide to Landing Pages; What Are They and Why You Need One

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Are you looking to create a high-converting landing page but need help figuring out where to start? You’ve come to the right place!

Landing pages are a vital part of any online marketing strategy. It is a standalone web page designed to capture leads through a form or get the visitor to click on a CTA button.

This blog post will discuss landing pages, why you need one, and how to build one that converts.

We’ll also provide tips and tricks for optimizing your landing page for maximum conversion rates. So what are you waiting for? Let’s get started!

What is a Landing Page?

When customers click through an email, ad, or other digital location, they’ll find themselves “landing” on a unique piece of web real estate: the landing page.

It’s an individual page that exists all on its own. Potential customers visit these pages intending to learn more about your offer and quickly discover how they can purchase it.

Landing pages are an excellent way to reel new customers and keep them hooked with eye-catching visuals and engaging content. With the right combination of dazzling design and compelling copywriting, your landing page has the potential to transform desperately sought-after leads into lifelong followers!

The Top Difference Between a Landing Page and a Homepage

Don’t they represent the same thing? It’s just the same thing with various names.


Technically speaking, even though a visitor to your site may arrive on the main page, this does not automatically make it a landing page. No other page on your website is considered to be a landing page as a result.

The primary distinction between a landing page and a homepage is that you create each with entirely different objectives in mind:

Your website’s home page establishes the scene.

A landing page enables users to achieve a specific objective.

In addition to showing you a brief example of how a homepage differs architecturally from a landing page, let’s talk about what a homepage ought to achieve:


It is where the hyperlink in your company’s logo is located and where site visitors can easily access the remainder of your website’s navigation.


Your homepage should clearly state your business’s actions while inspiring visitors to explore the rest of the website for more information.


All essential websites, such as your blog, contact page, and service pages, should be accessible to visitors who land on your homepage.


Ensure that people can reach you on social media and that your phone number is readily displayed.

Although it doesn’t necessarily, your homepage should enable some activity.

On the other hand, let’s talk about what a successful landing page should achieve:


A landing page is made to greet visitors who have clicked on a link in an email or an advertisement on Google; the information on the page should build on what is stated in the ad or email.


A landing page guides visitors toward achieving one main objective, such as subscribing to a newsletter, getting a free quote, joining up for a webinar, etc.


Anything above and beyond a single topic should be kept from a landing page.

Why Do You Need a Landing Page?

Pay attention to the advantages of a business landing page for a business. The question of how to use a landing page to utilize its benefits still needs to be answered fully. More than just making a landing page is required; you must do it strategically.

It is likely beneficial without explicit knowledge of the purpose for which your landing page will be utilized. Later on, you can refine your landing page strategy with this awareness. So without further ado, let’s look at the top 5 most common use cases for landing pages:

To Showcase a Particular Service or Product

Let’s say you run a website. What details does it offer?

Make sure visitors land on a focused page to retain a potential customer. People will care about you only if you can demonstrate your sincere concern for others. Your landing page’s layout, copy, and design can explain that. For this reason, a landing page is frequently made for a particular good or service.

When introducing new items, most prosperous businesses establish a unique landing page on their website that immediately catches the attention of all users.

To Announce Events

Whether it’s a conference, seminar, webinar, talk, presentation, product launch party, leadership recognition ceremony, etc., landing pages are excellent for selling your next event. A landing page can help you make an appropriate statement even if your website is fully functional.

To Gather User Contact Information

You can eventually find yourself in a situation where there are few contacts in the current contact database remaining to contact. It occurs to practically every firm sooner or later. As a result, one shouldn’t minimize the risk. The good news is that this is not even an issue when using a landing page.

Types of Landing Pages

There are multiple landing pages: Let’s introduce the main ones:

Lead Generation Landing Page

Lead generation landing pages are pages on a website that is designed to generate leads for the company.

Companies typically use lead-generation landing pages to promote their products or services and generate leads. Lead generation landing pages aim to get potential customers interested in the company’s offer and provide them with an opportunity to contact the company with their contact information.

Click-Through Landing Page

Click-through landing pages are web pages designed to get visitors to click on a link.

It is done by incorporating persuasive content in the page’s design, such as an offer, testimonial, or CTA button. These effective landing pages also have a high level of contrast and use techniques like scarcity and urgency to encourage visitors to click on the link.

Some businesses use click-through landing pages because they offer more control over what content is displayed and how it’s displayed. For example, with these pages, it’s possible to customize which CTA buttons are shown during the customer journey on your own landing page.

Explainer Landing Pages

An explainer landing page is a web page that helps the visitor understand what your company does. It should be short while providing enough information to entice them to take the next step.

The main objective of an explainer landing page is to provide a solution for visitors looking for information on a specific topic. Companies or individuals who want to drive traffic to their websites, increase brand awareness, or sell products use this excellent landing page.

“Thank You” Page

A “Thank you” page is a great landing page that a visitor sees after completing an action on the website. The visitor might have completed a purchase, signed up for an email list, or submitted some information.

The thank you page offers visitors additional products, services, or content.

Pricing Page

Pricing landing pages serve as a landing page that offers the visitor a product, service, or promotion. It is essential for a pricing page to be well-designed and to have all the information related to the product or service.

The landing page should include all of the information about the price, including any discounts and other special offers. Visitors should know how much they will pay if they sign up or purchase now. They must also find out what happens if they wait to pay now and want to buy later.

“Coming Soon” Page

A Coming Soon page is a website that announces a new product, service, or event before it is officially available. This page is often used by online retailers when they are launching a new product or service.

The most common types of coming soon landing page examples are:

  • Pre-launch pages
  • Launch pages
  • Product launch pages
  • Product announcement pages

“About Us” Landing Pages

The “About Us” page is a landing page that defines the company’s identity and its goals.

The About Us page should be informative and engaging, have a clear call to action, and be well-structured with clear headings.

There are two main “About Us” pages: the first is an introductory page for new customers, and the second is for existing customers.

Squeeze Page

A squeeze landing page is the best landing page example. It is a one-page website that is designed to collect email addresses. The name comes from the idea that the page’s content is so exemplary that visitors will feel compelled to give up their email addresses to receive future updates.

The primary purpose of a squeeze landing page is to convert visitors into subscribers by promising them exclusive content (e.g., webinars, white papers, infographics) in exchange for their email addresses and permission to send them marketing messages.

Splash Page

Splash landing pages are one of the other web pages that appears before the main website’s content. It often includes information about the website, its products, or its services.

The splash landing page provides a pain point to capture visitors’ attention and lead them to the site’s main content.

“Get Started” Landing Page

A “Get Started” landing page is a landing page example designed to get the user to take the desired action.

Most landing pages should have the following elements:

  • The headline should include the words “Get Started”
  • The headline should also include words that convey what the user will get from taking this action
  • The content of this page should be designed to encourage people to sign up and start using our service.

“Unsubscribe” Landing Pages

The unsubscribe page is one of the most important pages on a website because it is where people can decide to stop receiving emails, google ads, and newsletters. These pages must be well-designed so that people feel comfortable signing up and signing off.

Long-Form Sales Landing Pages

A sales page is a landing page example which is a great way to convert more visitors into customers. They are usually longer landing pages containing a lot of content and calls to action.

This landing page is most often used by eCommerce websites and online marketers who want to sell products online.

A sales landing page comprises an introductory paragraph, a body copy, and a CTA button.

Paid Advertising Landing Pages

A paid advertising landing page is a landing page example that companies use to generate more sales and make more money. These landing pages allow them to offer people who visit the page to buy their product or service right then and there.

The goal with these landing pages is usually not just to get someone’s email address but also to have them buy something as soon as they land on the other web page.

404 Landing Page

A 404 landing page is a good landing page displayed when the user navigates to a website and the requested URL cannot be found. A good 404 page is a landing page example that explains the error, provides some helpful links to related content, or offers an alternative way to see what they were looking for.

Businesses need to have a good 404 page because it allows their visitors to see what else they might be interested in on their site. It also provides them with information on navigating your site if they get lost.

How to Use a Dedicated Landing Page?

Landing pages have different purposes:

Pay-Per-Click Advertising

Landing pages are often used for pay-per-click advertising. For instance, if you want to promote your latest blog post, you can create a landing page that will direct readers to the blog post’s URL

Social Media Marketing

Social media marketing is quickly becoming essential to many organizations’ marketing activities, allowing them to reach new potential customers and expand their brand recognition.

Social media landing pages are vital for driving engagement with these audiences. By quickly landing visitors on a page tailored to their needs, landing pages enhance visibility and drive conversions.

It can translate into fantastic marketing results for businesses. The landing page should be optimized for lead generation. It should feature prominently within any social media post’s conversational content, using visuals and interactive elements that draw attention and define the user experience. Landing page examples range from bold visuals, time-bound offers, or even reviews from other customers – all customized to match each business’s particular challenge.

Content Marketing

Content marketing is an excellent way to attract customers and build brand recognition. When done correctly, landing pages can provide targeted content and generate leads. Content on landing pages should focus on providing a solution to the customer’s pain points, featuring a clear call to action.

Other pages, including blog posts and resources, can be used to remain top of mind when potential customers are researching the product or service.

It’s essential to remember that landing pages convert those users into customers. If landing pages aren’t well-thought-out and full of helpful information that quickly solves the customer’s problem, clients may not take action.

Email Marketing

Email marketing has become essential for businesses hoping to build strong customer relationships and improve brand loyalty.

By sending emails directly to customers, businesses can quickly target a wide variety of audiences and gain valuable insights about which landing pages are the most effective and which other pages are drawing the most attention.

It can help businesses craft landing page examples that will catch their customer’s eye and increase conversions and sales. Email marketing allows companies to form an ongoing connection with their customers, driving them along the buying journey with just a few clicks of the mouse.

How to Build Landing Pages?

There are two options for creating landing pages:

Build from Scratch

Building landing pages from scratch code can seem intimidating and tedious but can offer impressive features to tailor the user experience. Whether you’re developing a landing page to introduce a new business venture or inform users about a product, crafting the perfect landing page can provide the opportunity to create an interactive, effective way of connecting with customers.

With knowledge in coding fundamentals and feedback, landing pages provide high-quality, tailored experiences, creating streamlined communication with users and providing a unique digital platform catered to the needs of your website visitors.

Use a Website Builder

Building landing pages with a website builder can provide visitors with a focused, straightforward experience. Not only do landing pages make navigation more accessible, but they also support effective marketing campaigns, great landing, lead generation, and more.

With it, you can easily create high-quality experiences tailored to meet your customers’ needs.

To do all these, it is important to rely on a landing page agency that will ensure the most valuable landing page for your business.

What Should be Included on a Landing Page?

The following features are essential to be included in landing pages which will have a good impact on search engines:

A Headline That Clearly States What the Offer Is

Creating an attractive, informative headline often leads to a successful advertisement. This headline must be clear and concise on what product or service they offer entails. Consistently reiterating your offer in different terminology helps capture the viewers’ attention, who may need to look at the first statement.

A Subheading That Elaborates on the Offer

A subheading grabs the reader’s attention and is an excellent way to lay out your offer. It’s essential to ensure that each of your offers is concise and clear — providing a brief overview while consistently staying focused on its benefits and features.

Landing Page Images or Video That Further Illustrates the Offer

A landing page with compelling visuals will deepen your viewers’ understanding of the offer. Images – like people using the product in action – or a video can bring your visitors further into the mood and presence of what you’re offering.

A Form for Visitors to Fill Out (If Applicable)

Landing pages are the best place to introduce forms that may be of relevance to all who visit. This particular one should ideally be crafted to capture important details and connections suitable for each visitor’s unique interactions.

A Call-To-Action (CTA) That Tells Visitors What They Need to Do Next

Adding a call-to-action is an essential move for propelling your website audience further. Let them know what the next step of the process should be and inspire them towards completing the goal with clarity. Visitors need well-defined directions to learn how easy it is for them to take specific courses of action.

Social Proof in the Form of Testimonials or Customer Reviews (If Applicable)

When building consumer trust, one strategy that has proven effective is everything from positive customer reviews to strategic applications of social proof. Testimonials and customer reviews are two mechanisms businesses use to showcase the validity of their work by illustrating consumer satisfaction with a given product or service.

How to Optimize Your Landing Page for Conversion?

Landing page optimization has the following steps:

Conducting A/B Testing

A/B testing is essential to any eCommerce website’s digital marketing strategy. It allows businesses to identify the landing pages that convert customers most effectively and those that can benefit from design changes or further optimization.

With A/B testing, businesses can experiment with different landing page designs on their other pages and determine which design works best for better conversions. Creating urgency

Including Valuable Information

Valuable content is essential for optimizing a landing page.

By taking valuable information such as user reviews, current market trends, and product details into consideration while crafting landing page copy, businesses can set their landing pages apart from the competition and drive more customers to their websites.

Landing Page Best Practices

Landing pages are a crucial component of any digital marketing campaign; they are used to convert website visitors into customers. To ensure your landing page is as effective as possible, it is essential to understand fundamental principles and follow proven best practices.

Limit Page Navigation

Streamlining your website’s page navigation is an often neglected but essential task. Limit the number of pages visitors are click-through. Keep users engaged and more likely to take action by ensuring each page offers something valuable that strengthens their understanding of your business offerings.

Customize landing page experiences with more landing pages tailored to different target users. Focus on landing page design, so each user experience is optimized for more clicks and better conversions.

Encourage more engagement through a “you page” where visitors can find resources that directly relate to their interests, keeping them more actively interested in your site content.

Keep it Short and Sweet

Keeping it short and sweet is an excellent way to stay on the same page and engage your target audience. Most viewers lose interest quickly, so you should get to the point with clear, concise language to keep them engaged.

Your message should be tailored to your audience for them to get the same result as you want for your page. Too much fluff or too many tangents can confuse readers. Keep it brief, focused, and relevant – that’s how you ensure everyone remains on the same page!

Offer Value

Offering prospective customers value is an excellent way to gain their trust and increase the likelihood they buy your product or service.

Consumers look to social proof and peer recommendations before making a final decision, so having a well-designed “you page” on your website can go a long way.

Offer a Free Trial

It’s an effective yet simple tool that can drive website traffic straight to your originally published content. A well-executed website landing page will immediately capture attention and give visitors a reason to take action.

Include Contact Info

Having your contact info at the ready allows people to reach out when they need assistance, saving them time and providing an efficient solution. It is one of the landing page best practices. For mobile devices, this means having only one call away for those who need to speak with you. 

Include a CTA Button

There’s no doubt that sales pages can hugely impact sales success. Utilizing a CTA button allows you to guide direct users from your sales page to take the next step in the sales process. With an enticing CTA on your sales page, you’ll manage to generate more leads and ultimately drive sales up.

Increase your Conversion Rates with a Successful Landing Page

A landing page is key to driving conversions on your website. By following the tips in this blog post, you can create a landing page to capture your visitors’ attention and encourage them to take action. 

So what are you waiting for? Start building your high-converting landing page today!