GEO is the New SEO: What You Need to Rank in AI Answers
About The GEO Webinar
Search is shifting. Is your content ready?
As AI-powered engines like ChatGPT, Perplexity, Gemini, and Google SGE become the new starting point for users looking for answers, traditional SEO tactics are quickly losing ground.
In this live LA Tech Week session, Hamlet Azarian, CEO of [A] Growth Agency, unpacks the rise of GEO (Generative Engine Optimization) and the foundational systems every company needs to create authoritative, AI-cited content.
This is your tactical walkthrough of how to build content that LLMs cite, elevate your brand in AI-native answers, and shift your content strategy beyond search.
What You Will Learn
200+
Participants already registered
Meet our Speaker
Founder & CEO, Azarian Growth Agency
Hamlet Azarian is a growth strategist with over 20 years of experience helping startups scale and raise more than $269M.
At the forefront of AI-driven content innovation, Hamlet has been one of the earliest voices pushing beyond traditional SEO, building systems that make brands discoverable through generative engines like ChatGPT, Perplexity, and Gemini.
He’s developed frameworks for GEO (Generative Engine Optimization) that help brands rank in AI-generated answers, earn citations from large language models, and stay visible as user behavior shifts away from search.
Known for his no-fluff, tactical approach, Hamlet brings practical strategies and emerging tools that content, SEO, and growth teams can use today to stay ahead in a rapidly evolving ecosystem.
Founder & CEO, Azarian Growth Agency
Hamlet Azarian is a growth strategist with over 20 years of experience helping startups scale and raise more than $269M.
At the forefront of AI-driven content innovation, Hamlet has been one of the earliest voices pushing beyond traditional SEO, building systems that make brands discoverable through generative engines like ChatGPT, Perplexity, and Gemini.
He’s developed frameworks for GEO (Generative Engine Optimization) that help brands rank in AI-generated answers, earn citations from large language models, and stay visible as user behavior shifts away from search.
Known for his no-fluff, tactical approach, Hamlet brings practical strategies and emerging tools that content, SEO, and growth teams can use today to stay ahead in a rapidly evolving ecosystem.
