How Growth-Stage Companies Are Scaling Marketing Without Hiring
About The Webinar
Growth-stage companies face the same problem over and over. The board approves an aggressive pipeline target. The headcount budget does not move. The CMO is expected to close that gap with the same team, the same spend, and a stack of tools that were supposed to make everything easier, but mostly created more coordination work.
The companies that are actually closing that gap right now are not doing it by adding people or buying more software. They are doing it by building infrastructure: AI-powered marketing systems where research, campaign execution, paid media optimization, lead nurturing, and performance reporting operate as a connected sequence rather than as disconnected tasks scattered across a team that is already stretched.
That is what this session is about.
On June 4, as part of Tech Week New York 2026, Hamlet Azarian, Founder and CEO of Azarian Growth Agency, will demonstrate exactly how those systems work: live, starting from a blank screen. Not a recorded demo. Not a slide deck with hypothetical outputs.
A working system, built and run in real time, across the functions that matter most to a growth-stage marketing operation: demand generation, paid media, pipeline development, and performance analytics.
The systems we will demonstrate in this session are the same ones built and operated for those companies. You will leave this session with a clear picture of what AI marketing systems can realistically handle across the full funnel, where human strategic judgment remains non-negotiable, and how to evaluate whether your team should build, buy, or partner to get there.
You will also leave with a practical diagnostic framework you can run against your own marketing operation the same week, not a theoretical exercise, but a structured way to identify where operational drag is costing you the most and where AI systems would create the fastest lift.
This session is designed for CMOs and VPs of Marketing who are past the AI curiosity phase. If you have already tried the tools and found that they produce activity without outcomes, this is the session that shows you why and what the alternative looks like in practice.
What You Will Learn
200+
Participants already registered
Meet our Speaker
Hamlet Azarian has spent 20+ years doing one thing: figuring out why growth-stage companies plateau, and building the systems that move them forward. He founded Azarian Growth Agency as a full-funnel, data-driven growth firm, and has since helped companies across SaaS, e-commerce, fintech, and B2B tech raise over $300M and build marketing engines that scale without proportional headcount growth.
He is not a theorist. The AI marketing systems he will demonstrate in this session are the same ones his team builds and runs for clients. His work sits at the intersection of performance marketing, AI-native workflow design, and revenue operations, and his standard for a useful session is simple: you should be able to use what you learn the same week you learn it.
Hamlet also works directly with portfolio company marketing and leadership teams, which gives him a specific vantage point on what growth-stage CMOs are actually facing at the board level right now.
He has led 17 previous sessions in [A] Growth Lab webinar series, covering advanced Google Ads, Meta strategy, email infrastructure, server-side tracking, GEO, vibe marketing, and generative AI, consistently drawing senior marketing leaders who want operational depth, not surface-level overviews.
Hamlet Azarian has spent 20+ years doing one thing: figuring out why growth-stage companies plateau, and building the systems that move them forward. He founded Azarian Growth Agency as a full-funnel, data-driven growth firm, and has since helped companies across SaaS, e-commerce, fintech, and B2B tech raise over $300M and build marketing engines that scale without proportional headcount growth.
He is not a theorist. The AI marketing systems he will demonstrate in this session are the same ones his team builds and runs for clients. His work sits at the intersection of performance marketing, AI-native workflow design, and revenue operations, and his standard for a useful session is simple: you should be able to use what you learn the same week you learn it.
Hamlet also works directly with portfolio company marketing and leadership teams, which gives him a specific vantage point on what growth-stage CMOs are actually facing at the board level right now.
He has led 17 previous sessions in [A] Growth Lab webinar series, covering advanced Google Ads, Meta strategy, email infrastructure, server-side tracking, GEO, vibe marketing, and generative AI, consistently drawing senior marketing leaders who want operational depth, not surface-level overviews.
