Azarian Growth Agency was founded by Hamlet Azarian, who has been working with venture-backed startups for the past 7 years. Azarian Growth Agency uses his methodology and brings his ideas and strategies to life.
Azarian Growth Agency focuses on creating data-driven, unique marketing strategies for our startups and fast-growing companies. We are focused on helping them grow on all aspects of the funnel, from Awareness, Acquisition, Retention, Revenue, and Referral.
We create unique campaigns focused on paid and organic search, social, content, email, video, display, PR, and conversion rate optimization.
Key Responsibilities
Lead the strategy and execution of PPC and performance marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms to drive high-quality leads and conversions.
Craft and launch top-notch digital campaigns from scratch. This includes defining campaign objectives, identifying the best platforms, and setting up tracking.
Continuously monitor, analyze, and optimize campaigns to maximize ROI, improve KPIs (CPC, CPA, ROAS), and achieve business growth objectives.
Take ownership of the paid acquisition budget, efficiently allocating resources across campaigns, channels, and geographies to ensure optimal results.
Perform in-depth research to identify relevant keywords and audiences, aligning ad copy and creative with audience intent and business goals.
Use analytics tools (Google Analytics, Mixpanel, Google Data Studio, etc.) to measure performance, generate insights, and produce detailed reports for stakeholders, highlighting campaign performance and actionable recommendations.
Implement A/B testing of creatives, landing pages, and ad copy to optimize campaign performance and conversion rates.
Work closely with the Creative Design, Content, and SEO teams to ensure that ads align with the broader marketing strategy, brand message, and content initiatives.
Keep abreast of the latest developments in PPC and paid acquisition channels, identifying new opportunities and trends to incorporate into the strategy.
Refine ad targeting, messaging, and strategies to improve lead quality, volume, and conversion rates.
Requirements
3+ Years of Experience in managing large-scale PPC and paid media campaigns, with a proven track record of success in performance marketing.
Expertise in PPC Platforms such as Google Ads, Meta Ads, LinkedIn, and YouTube, with advanced knowledge of campaign management, optimization techniques, and bid strategies.
Strong Analytical Skills with proficiency in Google Analytics, Mixpanel, Google Data Studio, and other reporting tools for data-driven decision-making.
Demonstrated experience managing and optimizing budgets to drive cost-effective results.
Advanced Excel Skills for data analysis, campaign performance tracking, and reporting.
Strong understanding of A/B testing methodologies for ads, landing pages, and creative elements.
Familiarity with CRO and Landing Page Optimization to improve lead generation and conversion rates.
Understanding of Attribution Models and ability to implement tracking systems that accurately measure campaign performance and ROI.
Strong Communication and Presentation Skills to clearly convey insights, performance results, and strategies to stakeholders.
Up-to-date knowledge of industry trends, best practices, and emerging platforms within PPC and digital advertising.
In your first 30 days, you will…
Become familiarized with our current paid advertising campaigns and strategies.
Meet our awesome growth team and understand our partners’ goals
Start monitoring and analyzing existing campaigns
In your first 60 days, you will…
Start developing and implementing new paid advertising campaigns
Share insights and recommendations to improve campaign performance
Work with our creative team to improve ad designs and messaging
In your first 90 days, you will…
Be the in-house SME (subject matter expert) on managing and optimizing all paid advertising campaigns.
Regularly report on campaign performance to the growth team and clients
Keep improving our paid advertising strategies based on the latest trends and best practices
