Digital PR & Link Building Specialist

Job Openings / Digital PR & Link Building Specialist

About Our Agency

Azarian Growth Agency was founded by Hamlet Azarian, who has been working with venture-backed startups for the past 7 years. Azarian Growth Agency uses his methodology and brings his ideas and strategies to life.

Azarian Growth Agency focuses on creating data-driven, unique marketing strategies for our startups and fast-growing companies. We are focused on helping them grow on all aspects of the funnel, from Awareness, Acquisition, Retention, Revenue, and Referral.

We create unique campaigns focused on paid and organic search, social, content, email, video, display, PR, and conversion rate optimization.

About the Role:

We are looking for a highly motivated Digital PR and Link Building Specialist to join our team. This role requires a strategic thinker who can develop and execute link-building campaigns while leveraging digital PR tactics to enhance brand visibility, improve search rankings, and drive organic traffic. The ideal candidate should have an outreach strategy, and public relations to secure high-quality backlinks and media coverage.

Key Responsibilities:

Develop and implement strategic link-building campaigns to improve website authority and organic rankings.
Conduct outreach to bloggers, journalists, influencers, and webmasters to secure high-quality backlinks.
Create and manage relationships with industry influencers, journalists, and media outlets to generate PR coverage.
Craft compelling pitches and press releases that align with brand messaging and attract media attention.
Monitor and analyze backlink profiles using tools like Ahrefs, Moz, SEMrush, and Google Search Console.
Collaborate with content and marketing teams to create link-worthy content and promotional strategies.
Stay up-to-date with the latest SEO, link-building, and digital PR trends and best practices.
Track and report on link-building and PR campaign performance, providing insights and recommendations for improvement.

Requirements:

Proven experience in digital PR, link building, and SEO.
Strong understanding of search engine algorithms and ranking factors.
Experience with outreach tools such as BuzzStream, Pitchbox, or similar platforms.
Excellent research, communication, and negotiation skills.
Ability to craft engaging outreach emails and pitches.
Familiarity with media relations, press release writing, and influencer collaborations.
Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console.
Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

Experience in content marketing and social media promotion.
Prior work experience in a digital marketing agency or PR firm.
Strong analytical skills to measure and optimize campaign effectiveness.
Knowledge of HTML, WordPress, and basic technical SEO is a plus.

Apply ➔