Google Ads: Advanced Campaign Structures & Optimization with AI
About the Google Ads Webinar
Harness the Power of Google Ads
With the ever-evolving digital advertising space, understanding and leveraging the potent capabilities of Google Ads is paramount.
Welcome to our webinar ‘Google Ads: Advanced Campaign Structures & Optimization with AI‘, crafted to illuminate the complexities of designing successful Google Ads campaigns, from their structure to their AI-fueled optimization.
We will embark on a journey to craft a comprehensive advertising strategy, harnessing the power of AI and traditional optimization techniques.
Let’s delve into the nuances of campaign structures, ad copy creation, landing page optimization, conversion optimization, bidding strategies, competitive research, and more for an ultimate Google Ads campaign success.
What You Will Learn
- Google Ads Campaign Structures: Grasp the intricacies of creating compelling Google Ads campaigns, understanding the right structure, optimizing ad copy (headlines/descriptions), and strategically scheduling for maximum impact.
- AI for Ad and Landing Page Content: Discover how AI can revolutionize your ad copy and landing page creation, aiding in crafting captivating headlines, descriptions, and engaging visuals.
- Efficient Campaign Optimization: Learn how to optimize your campaigns considering multiple variables such as negative keywords, ad copies, landing pages, time of the day, geo-location, and device type.
- Understanding Key Metrics: Develop a deep understanding of essential performance metrics like impressions, clicks, CTR, conversions, conversion rates, CPC, quality score, etc., and leverage them for decision making.
- Different Bidding Strategies: Understand different types of bidding and when to apply each for optimal results, including strategies like bidding on your own and competitor brand names.
Webinar Agenda
Building Effective Google Ads Campaigns: Structure to Ad Copy
Delve into the process of designing and deploying successful Google Ads campaigns. Learn to craft a robust campaign structure, generate compelling ad copies, and strategize posts for optimal engagement.
Unraveling Campaign Optimization: From Negative Keywords to Geo-targeting
Develop a comprehensive advertising strategy understanding the influence of different optimizations like negative keywords, ad copy, landing page, time of the day, geo-location, and device type on your campaign.
Q&A Session
Bring your doubts, queries, and thoughts to the table in this interactive Q&A session. We will be available to answer your questions, provide clarifications, and offer actionable insights.
Meet our Speaker
Hamlet Azarian is the CEO & Founder of Azarian Growth Agency. This data-driven, full-funnel growth agency has helped raise over $269.1M in funding for some of the most innovative companies in the tech/SaaS space. With years of experience working with businesses and implementing growth, Hamlet has a proven track record of driving results and helping companies succeed. Hamlet’s expertise lies in developing and executing growth strategies encompassing every aspect of a company’s marketing, from branding to lead generation to conversion optimization.
How Will I Benefit?
- Boosted ROI: Implement advanced strategies to enhance your marketing efforts, expand your reach, and amplify your ROI.
- Informed Campaign Optimization: Learn to optimize your campaigns and navigate the Google Ads landscape efficiently.
- Strategy Enhancement: Discover techniques to refine your marketing strategy and drive better engagement with your audience.
- Effective Campaign Planning: Gain the proficiency to plan, organize, and schedule Google Ads campaigns for optimal performance.
- Deepened Understanding: Enhance your understanding of the Google Ads platform and the tools it offers for better targeting and customization.
- Resource Optimization: Learn how to utilize your resources optimally, ensuring the highest returns from your Google Ads campaigns.
- Direct Guidance from Experts: Receive first-hand guidance and insights from an industry expert with vast experience in Google Ads and AI-driven marketing.
- Access to Exclusive Resources: Gain access to exclusive Google Ads checklists, providing further insights into the webinar’s content.
