We’ve constantly heard the term “content is king” and the importance of content for SEO, but what types of content create the most effective link-building campaigns?
Your topics might be super engaging and informative. However, looking at your metrics, you realize there are not enough people engaging with your content, or worse, not enough backlinks pointing to it.
That’s why a good content creation strategy can help you bring more links to your site. And within that strategy, you’ll see that certain types of content increase engagement and link acquisition.
This article will discuss 10 types of content that can help you build links and get results. So keep reading to find out how to increase your link-building strategies in no time!
Why Building Links with Your Content is Important
Your content is the foundation of your link-building campaign. Every piece of content you create should be thoughtfully crafted to both capture attention and provide value to potential readers.
Building links with your content will help you increase your web presence, build trust among potential customers, and establish yourself as an authority in your field. Plus, it’ll also help you gain additional traffic to your website.
But before you start creating content specifically for link-building purposes, you should consider a few things.
1. Quality of Content: Is the content high-quality? Does it have substance? How can it provide value to the reader?
2. Promotion of Content: Once the content is created, how will you promote it? What strategies do you have in place to reach a broader audience?
3. Contextual Links: Include contextual links within your content. This means that the link should be relevant and placed in context with the topic discussed in your post.
Once you’ve planned and considered these elements, it’s time to start creating content for your link-building campaign.
And link-building won’t be difficult if you reach out to professional link-building services that can help you determine the best content for your SEO campaign.
But to get started, it’s always better to know what content will be beneficial for your website—so let’s dive in and discuss the top 10 types of content that can help you build links and get results.
Infographics
Infographics are a type of content that viewers can understand in seconds. They are highly visual, easy to share, and provide valuable information about your subject.
Plus, they can be used to drive social media engagement since infographics typically get shared on Twitter, Facebook, and other social media platforms.
What are The Types of Infographics?
Data Visualization Infographics – These infographics provide statistical data visually. For example, they could be used to show the growth of a business or industry, among other things.
List Infographics – These are infographics that present information in list form. They are easy to read, share and understand quickly.
Process-Oriented Infographics – These infographics explain a process through visuals and are great for tutorials.
Comparison Infographics – These infographics compare two items or entities side by side. For example, they can be used to compare different products or services.
How to Choose the Right Topic for Your Infographics
You can pick something relevant to your target audience and also data-driven. This will help you create a visually appealing infographic that resonates well with viewers. For instance, try creating an infographic about the most visited destinations worldwide if you sell a travel product.
How to Use Infographics to Build Your Links
Once your infographic is complete, you should send it to bloggers and influencers. You can also post it on social media and forums so that visitors who find it interesting can share your work with their followers.
On the other hand, if you have your own blog, you can post the infographic there and then promote it with outreach.
Videos
Videos are a powerful tool for content marketing since they can convey complex messages in an easy-to-understand format.
Plus, videos offer greater engagement from viewers compared to text-based content. This means that when people watch your video, they are more likely to share it with friends and followers.
How to Choose the Right Topic for Your Videos
You should pick topics that you know will engage viewers. One way of doing this is to focus on trending topics or create content around upcoming events like holidays or conferences.
Another approach is to offer tutorials in video format. Tutorials and how-to videos have the highest engagement and are the most shared video content.
How to Use Videos to Build Your Links
Add a link to your website when creating a video in the description. This way, anyone who clicks on the link will be directed back to your site. You can also post your videos on YouTube and include a link in the description so that viewers can easily find your site.
In addition, you should reach out to influencers and bloggers in your industry and share your work with them. You may even consider creating sponsored videos if you have the budget.
Ebooks and Whitepapers
Ebooks and whitepapers are great for providing detailed information about a topic. They are typically lengthy but can be extremely valuable to readers if the content is well-written and informative.
How to Choose the Right Topics for Your Ebooks and Whitepapers
When selecting a topic, it’s important to pick something that’s relevant to your target audience. You should also pick a topic that will provide valuable information and insight.
How to Use Ebooks and Whitepapers to Build Your Links
You can share your ebook or whitepaper with influencers and bloggers in your industry and on social media platforms. You can also add a link to your site in the ebooks and whitepapers, so readers can easily access your website.
You may also consider offering the ebook or whitepaper as an opt-in on your website, so visitors must provide their contact information before downloading it. This will help you build a list of potential leads.
How Long Should Ebooks and Whitepapers Be?
The length of your ebook or whitepaper should depend on the complexity of the topic and the amount of information you need to include. Generally speaking, ebooks can range from 10-50 pages, while whitepapers are usually longer and more detailed, with 20-60 pages or more.
However, it’s important to ensure that your content is impactful and engaging, whatever length you choose.
Case Studies
Case studies are an effective way to demonstrate the effectiveness of your product or service. They provide real-life examples of how your product has solved customers’ issues, providing valuable proof that potential buyers can trust you.
How to Choose the Right Topics for Case Studies
When selecting a topic for your case study, consider what topics will interest your target audience. You should also think about which success stories you can highlight that will provide the most value and demonstrate the effectiveness of your product or service.
How to Use Case Studies to Build Your Links
When creating a case study, make sure to include a link back to your website. You can also share the case study with bloggers and influencers in your industry to help spread the word about your product or service.
You can also use case studies as part of your content marketing strategy, such as creating an ebook or whitepaper based on a customer success story. This way, readers can learn more about how your product has helped people solve their problems.
Interviews with Experts and Influencers
Interviews are an effective way to build relationships with influencers and experts in your industry. By interviewing these people, you can establish yourself as a thought leader in the industry and gain valuable insight into trends and topics important to your target audience.
How to Choose the Right Interviewees
When selecting interviewees for your content, it’s important to choose people who are well-known in your industry and have valuable insight to share. You should also pick people who will resonate with your target audience.
How to Use Interviews to Build Your Links
You can include a link to your website when conducting an interview. You can also post the interview on social media platforms and tag the interviewee, so their followers can see it.
You may also consider offering an exclusive interview to influencers in your industry or those who have recently achieved success in a related field. This will encourage influencers to share your content with their followers, which can help you build your links and reach a wider audience.
Data-Driven Blog Posts
Data-driven blog posts are an effective way to demonstrate your expertise in a certain field. You can use data from surveys, studies, or other sources to illustrate the points you make and back up your claims.
How to Choose Topics for Data-Driven Blog Posts
When choosing topics for data-driven blog posts, consider what topics interest your target audience. You can also look for data relevant to current trends or events in your industry.
What Type of Data Should You Use?
When using data in blog posts, you should ensure it’s credible and up-to-date. You can use data from surveys, studies, case studies, and other reliable sources.
How to Use Data-Driven Blog Posts to Build Your Links
When creating a data-driven blog post, be sure to include a link back to your website. You can also share the post on social media platforms and tag relevant influencers, so their followers can see it.
Additionally, you can use the data from your blog post to create an infographic or other visual content that will help you reach a larger audience.
Roundups, Reviews, and Comparisons
Roundups, reviews, and comparisons are great ways to provide value to your readers. These types of content can help you establish yourself as an authority in the industry by providing valuable insight into products or services related to your own.
How to Choose Topics for Roundups, Reviews, and Comparisons
When selecting a topic for a roundup, review, or comparison, consider what products or services would be most useful to your target audience. You should also look for topics that will be relevant to the current trends and events in your industry.
How to Use Roundups, Reviews, and Comparisons to Build Your Links
You can include a link to your website when writing about a product or service. You can also share the content on social media platforms and tag relevant influencers, so their followers can see it.
Additionally, you can reach out to the companies you’ve mentioned in your roundup, review, or comparison and offer them an opportunity to collaborate with you.
For instance, let’s say you write a review of a new product in your industry.
You can reach out to the company behind the product and let them know you’d be interested in working together on further content or promotion. This will help you build relationships with key players in your industry and expand your reach.
Tutorials and How-To Guides
Tutorials and how-to guides are great ways to demonstrate your expertise in a certain field. You can use these pieces of content to provide valuable insight into topics related to your industry or products and services.
How to Choose Topics for Tutorials and How-To Guides
When choosing topics for tutorials and how-to guides, consider what topics your target audience would be interested in. You should also look for topics related to current trends or events in your industry.
How to Use Tutorials and How-To Guides to Build Your Links
You can include a link to your website when writing tutorials and how-to guides. You can also share the content on social media platforms and tag relevant influencers, so their followers can see it.
You may consider offering exclusive tutorials or how-to guides to influencers in your industry. This will encourage them to share your content with their followers, which can help you build your links and reach a wider audience.
For example, let’s say you have a website about gardening. You can create tutorials and how-to guides related to gardening, such as soil preparation or planting techniques.
You can then offer exclusive content to influencers in the gardening space and ask them to share it with their followers, which will help you build your links and reach a wider audience.
Lists and Quizzes
Lists and quizzes are great tools for engaging your audience. These types of content can be fun and informative while also providing valuable insights into topics related to your industry.
How to Choose Topics for Lists and Quizzes
When selecting topics for lists and quizzes, consider what information would be most useful to your target audience. You should also look for topics that will be relevant to the current trends and events in your industry.
How to Use Lists and Quizzes to Build Your Links
You can include a link to your website when writing lists and quizzes. You can also share the content on social media platforms and tag relevant influencers, so their followers can see it.
In addition, you can reach out to influencers in your industry and offer them exclusive content for their audiences. This will help you build relationships with key industry players and extend your content’s reach.
For example, if you have a website about fitness, you can create a quiz about nutrition or a list of the best exercises for strengthening certain muscles.
You can then offer exclusive content to influencers in the fitness space and ask them to share it with their followers, which will help you build your links and reach a wider audience.
Podcasts
Podcasts are a great way to provide valuable content to your audience. You can use podcasts to share stories, insights, and tips related to topics in your industry.
How to Choose Topics for Podcasts
When choosing podcast topics, consider what information would be most interesting and useful for your target audience. You should also look for topics related to current trends and events in your industry.
For example, you can go on discussion boards like Reddit and find threads related to your industry. You can then use those conversations as a starting point for creating podcast content.
How to Use Podcasts to Build Your Links
You can include a link to your website when creating podcasts. You can also share the content on social media platforms and tag relevant influencers, so their followers can see it.
Additionally, you may consider offering exclusive podcasts to influencers in your industry. This will encourage them to share your content with their followers, which can help you build your links and reach a wider audience.
For example, let’s say you have a website about photography. You can create podcasts about topics such as composition techniques or the best cameras for different types of photography.
You can then offer exclusive content to influencers in the photography space and ask them to share it with their followers, which will help you build your links and reach a wider audience.
How to Choose the Right Link-Building Content
If you’re confused about going for an infographic or a tutorial, a video, or a whitepaper, here are a few tips to help you choose the right link-building content:
- Consider your audience and their needs. Ask yourself, “What kind of content will my target audience find the most helpful, interesting, or entertaining?”
An audience of business executives who are preoccupied with analyzing data and making decisions could benefit more from an analytical article than a tutorial.
- Think about what types of content will be most engaging for your readers, such as infographics or videos.
For videos, you can choose topics that are easy to explain, such as a tutorial or demonstration.
- Choose relevant topics to your industry and use keywords that will help you rank higher in search engine results pages (SERPs). In this case, being well-versed in SEO will come in handy. You can use SEO tools to help you identify the best keywords to use.
- Make sure that your content is well-structured, engaging, and original. It should also be optimized for mobile devices and have a good headline.
- Pick topics that are timely and interesting. This will help your content stand out from the rest and make it more likely to be shared and linked.
For example, when writing a white paper about business strategies, you can focus on a relevant topic like “How the gig economy is changing businesses.”
- Monitor your competition to see what type of content they are producing and the kind of response it is receiving. This can give you an idea of what works and what doesn’t.
- Determine the best platforms for each type of content, such as YouTube for videos or Reddit for conversations.
- Choose reliable data to create high-quality links. When you use credible sources, it adds credibility and trustworthiness to your content.
- Take advantage of other websites and influencers in your industry to extend the reach of your content. You can use tools like Quora and Reddit to find interesting conversations or partner with influencers in your field.
By following these tips, you will be able to choose the right link-building content for your website. This will help you reach a wider audience and increase your links.
Take Charge of Your Content and Rank in Search Engines
Content building is all about leveraging the right strategies and tactics to rank higher in search engine results pages.
If you want to gain visibility and authority, start by creating high-quality content that’s optimized for search engines. This includes using the right keywords, engaging visuals, and well-structured content.
You should also share your content on social media platforms and tag relevant influencers so their followers can see it. Additionally, you may consider offering exclusive podcasts, tutorials, or whitepapers to influencers in your industry.
Building links is essential for SEO success, but it’s not just about getting backlinks from other websites. It’s also important to ensure that your content is useful and valuable so people will want to link to it.
By creating high-quality content and leveraging the right strategies to g
