From discussing the essence of growth and the metrics tracked in start-up growth to sharing favorite growth hacks and the transformative impact of AI on marketing, Hamlet offers valuable perspectives.
He also highlights his involvement in the Armenian ecosystem, his work with SmartGate and Hero House, and the key roles that need further development.
Tune in to gain a deeper understanding of start-up growth and Hamlet’s vision for the Azarian Growth Agency’s future!
How to Grow a Start-up: Key Takeaways
0:44 – Hamlet Introduces Himself And His Journey Into The World Of Start-Up Growth
- What is Growth?
- What Does It Actually Mean to Work in Start-Up Growth?
- What Data-Driven Approach The Azarian Growth Agency Takes To Growth Marketing, And What Metrics They Track To Ensure That Start-Ups Reach Their Growth Goals.
18:04 – The Stage Companies the Azarian Growth Agency Works With
22:00 – Traction From MVP Stage To Series A And Beyond
26:03 – Favorite Growth Hacks of Hamlet Azarian
27:52 – How AI is Changing the Overall Marketing Landscape: Transition From Search To Conversational Models
32:17 – Hamlet Introduces How He Got Involved in the Armenian EcoSystem: His Work with SmartGate and Hero House
41:30 – AGrowth Academy
46:01 – The Key Roles That Are Missing In Armenia That Need To Be Further Developed
48:02 – Where Does Hamlet See the Azarian Growth Agency in 5-10 Years?