TABLE OF CONTENTS
In today’s digital age, content is king. That’s why savvy businesses are turning to content marketing to help them reach their audiences.
Content marketing industry is about creating and sharing valuable, relevant, and consistent content with a defined audience. The ultimate goal is to drive profitable customer action.
But creating successful content isn’t easy. It takes time, effort, and a whole lot of strategy.
Knowing the statistics behind content marketing will help you create a more effective strategy and produce better results. So be ready to change and adapt your own content marketing strategy with these 43 essential stats.
91% of B2B marketers use content marketing.
This is not surprising, as content marketing has become increasingly popular in recent years.
Content marketing is a broad term that can encompass various activities, but the common goal is to create and distribute valuable content that will attract and engage potential customers.
When done correctly, content marketing can help to build brand awareness, generate leads, and even close sales.
Not all businesses have the resources to invest in content marketing, but for those that do, the rewards can be significant.
Most B2C marketers (86%) believe that content marketing is an important strategy for their business.
This makes sense when you consider that content marketing can be particularly effective for B2C businesses, which often have shorter sales cycles and need to build trust with their potential customers.
B2C businesses can use content marketing to educate their audiences about their products or services and build a rapport with them before they even make a purchase.
This can be a very effective way to increase your company’s brand awareness and drive sales.
To be effective, content marketing needs to be strategic.
So creating quality content is only half the battle. You also need to have a solid plan on how you’re going to distribute and promote your content so that it actually reaches your audience.
On average, people spend 7 hours a day taking in content.
That is a lot of time wasted staring at screens, reading articles, watching videos, or just scrolling through social media feeds. And that’s just the average – for some people, the figure is closer to 10 or 12 hours.
For businesses, this presents a huge opportunity to get their content seen by potential customers. But it also means that there’s a lot of competition for attention.
To stand out from your competitors, you should create content that is truly valuable and relevant to your audience. Otherwise, they’re just going to keep scrolling.
The majority of marketers (75%) say that SEO is the most efficient content marketing tactic.
Content marketing is a vital part of any digital marketing strategy, and SEO is one of the most efficient content marketing tactics available.
SEO helps you to ensure that your content is visible to your audience, and it can also help you to improve your website’s ranking in search engine results pages.
In addition, SEO is a relatively low-cost marketing tactic, making it an excellent option for businesses on a tight budget.
If you are looking to get the most out of your content marketing efforts, then investing in SEO is a smart move.
And 61% said updating/repurposing existing content was the most efficient tactic.
Updating or repurposing existing content is an ideal way to get more mileage out of your existing material.
It can be as simple as updating an old blog post with new information or creating a new infographic from data that you’ve already collected.
Not only is this a very efficient way to create new content, but it can also help you to save time and money.
If you’re short on resources, then updating existing content is a great way to make the most of what you have.
84% of organizations have a content marketing strategy.
A content marketing strategy helps businesses to identify their audience, create relevant and engaging content, and measure the results of their efforts.
Without this strategy, companies run the risk of wasting time and resources on activities that don’t align with their goals.
With a content strategy in place, businesses can focus their efforts on creating content that is most likely to resonate with their target audience and achieve the results they want.
Investing in a content marketing strategy is a wise move for any business that wants to get the most out of its content marketing efforts.
But…only 40% of B2B businesses reported having a documented content marketing strategy.
Here we have another stat that highlights the importance of having a content strategy.
B2B businesses are missing out on a lot of potential opportunities if they don’t have a content strategy in place.
A documented content strategy is vital for any business that wants to make the most of its content marketing efforts.
Without a plan, businesses risk wasting time and money on content that doesn’t resonate with their target audience.
Furthermore, a lack of strategy can lead to inconsistency across channels, making it difficult to build a cohesive brand identity.
59% of companies have 1-5 employees solely dedicated to content marketing.
Content marketing is a complex and time-consuming undertaking, which is why it’s so important to have a team dedicated to it.
The average company has 1-5 employees solely dedicated to content marketing, which highlights the importance that businesses place on this activity.
Without a dedicated team, it would be very difficult to create and manage all of the content that is necessary to support a successful content strategy.
Investing in a team of the most successful content marketers is a wise move for any business that wants to get the most out of its content marketing efforts.
B2B consumers are 78% more likely to trust content that comes from a reliable source.
Trustworthiness is a major factor when it comes to content marketing.
Consumers are more likely to trust content that comes from a reliable source, so it’s important to make sure that your content is coming from a place of authority.
There are a few ways to build trust with your audience, including by ensuring that your content is accurate and by providing sources for your claims.
Building trust with your audience is essential for any business that wants to be successful with content marketing.
It’s a big step in establishing a relationship with your audience and gaining their loyalty.
60% of marketers create at least 1 piece of content each day.
And by that, we mean truly original pieces, not just curating and sharing other people’s content.
The average marketer creates at least one piece of new content each day, which is a pretty impressive feat.
Creating original content on a daily basis can be a challenge, but it’s important to keep up with the demand of your audience.
Your business should aim to create new content regularly to keep your audience engaged and to ensure that your content marketing efforts are effective.
The average B2B marketer employs 13 content marketing tactics.
Through thought-provoking blog posts, informative whitepapers, and engaging social media posts, they share valuable insights and build trust with potential customers.
By providing helpful resources and demonstrating their expertise, they establish themselves as a go-to source for information within their industry.
In addition to traditional content marketing tactics, many B2B marketers are now turning to video content, infographics, and podcasts to reach their audience.
The most successful B2B marketers expend 39% of their budget on content marketing.
The most successful B2B marketers expend 39% of their budget on content marketing, which is a significant investment.
However, this investment is necessary to produce high-quality content that will engage and convert your audience.
In order to see success with your content marketing, you have to be ready to put in both the effort and funds.
Your investment will pay off in the form of increased web traffic, higher conversion rates, and improved brand awareness.
71% of users said they viewed a blog post during their buying journey.
The buying journey is the process that potential customers go through when they are considering a purchase.
During this process, they research various products or services and compare them to find the best option for their needs.
71% of users said that they had viewed a blog post during their buying journey, which highlights the importance of a content strategy.
If you want to reach potential customers during their buying journey, you need to create content that is relevant to their needs and answers their questions.
Over 1.9 billion websites exist today, and more than 600 million of them are blogs. Every day, 7.5 million new blog posts go up on the internet, which adds up to 2.5 billion per year.
That’s a lot of content, which means that you should be strategic about the content you create and share.
Your content should be high-quality and targeted to your specific audience if you want it to stand out in the sea of content that is published every day.
It’s not enough to simply create quality content; you also need to understand how to market it if you want the right people to see it.
A survey of 1,024 people in the United States recently discovered that the majority of respondents prefer blog posts and articles to come in under 1,000 words.
That means that if you’re aiming for an average reader attention span, you need to make your content concise and to the point.
But conciseness isn’t the only important factor; your content must also be well-written and engaging.
If you can hold your reader’s attention and deliver valuable information, you are likelier to convert them into paying customers.
OKDork found that the posts receiving the most shares are, on average, 3,000 words long.
Even though the average reader’s attention span is fairly short, that doesn’t mean you should skimp on your content.
In fact, longer content tends to perform better in terms of social media shares.
This is likely because people are more likely to share something if they find it to be particularly informative or helpful.
So finding the right balance is important; your content should be long enough to be comprehensive but not so long that it’s overwhelming.
Blog posts that are longer in length tend to get twice as many page views.
While it’s important to consider the attention span of your average reader, you also need to consider the fact that longer content tends to get more page views.
People are willing to spend more time reading something if they know it will be worth their while.
Therefore, you should aim to create comprehensive, well-researched blog posts that provide value to your readers.
Over 62% of survey respondents said that having multiple authors on a site creates credibility, while less than 38% believe that being the only author is better.
One of the best ways to create high-quality content is to have multiple authors contribute to your site.
This not only helps to ensure that your content is well-researched and comprehensive, but it also creates credibility.
When readers see that multiple experts have contributed to a piece of content, they are more likely to trust the information and be more likely to be convinced by it.
A staggering amount of businesses, 89% to be exact, release their content through organic search.
Search Engine Optimization(SEO) should, therefore, be a key part of any business’s content strategy.
By understanding how customers search and what they are looking for, businesses can create content that is not only informative but also ranks high on search engines.
By ranking high on search engines, businesses can get their content in front of more potential customers, which can lead to increased conversions.
Content marketing costs 62% less than any form of traditional marketing and generates 3x as many leads.
As you see, content marketing is a powerful weapon to reach your audience and generate leads.
And the best part is, it doesn’t have to cost a lot of money.
That will save you a lot of marketing budget, which can be used for other purposes.
So if you’re looking for an effective and affordable marketing strategy, content marketing should be at the top of your list.
73% of businesses have an expert to oversee their content strategy.
If you don’t have a content strategy in place, now is the time to create one.
Your content strategy should be overseen by someone who understands your business goals and knows how to create effective content.
This expert will be responsible for ensuring that your content is on brand, well-researched, and of high quality.
30% of businesses outsource their content.
Outsourcing your content can be a great way to ensure that you are producing high-quality content.
When you outsource your content, you can choose to work with professionals who will help you to create well-written and engaging content.
Outsourcing your content can also save you time and money, as you will not have to worry about the cost of hiring in-house content creators.
If you want people to see your website, it needs to be on the first page of search results. Otherwise, 95% of searchers will never even scroll down.
If you want your website to be seen by potential customers, you need to make sure that it is ranking high on search engines.
The higher your website ranks, the more likely people are to find it.
And the more people who find your website, the more traffic you will get.
Companies with blogs produce 67% more leads per month.
Blogging is an essential part of any content marketing strategy.
Not only does it help to improve your website’s SEO, but it also allows you to connect with your audience and generate leads.
This means that if you’re not already blogging, you’re missing out on a huge opportunity to grow your business.
Posts containing frequent lists generate 70% more traffic.
People adore lists.
And it’s no wonder why- they’re easy to read, digest, and share.
So if you want your content to be seen and shared, make sure to include lists.
You should also aim to update your lists regularly so that they stay relevant and interesting.
Out of all blog posts studied, those without a clear structure are 39% more likely to underperform.
Content structure is the key to success.
If your content is not well-structured, it will be difficult to read and understand.
This will make people less likely to share it or link to it, which will hurt your SEO.
A well-structured content means an article with a clear introduction, body, and conclusion.
It should also be easy to scan so that people can quickly find the information they are looking for.
In the past year, 58% of B2B content marketers said that virtual events such as webinars and online courses had been the most effective type of content marketing.
This trend is likely to continue in the coming year as more and more businesses move online.
Virtual events are a perfect way to connect with your audience and generate leads.
They are also relatively easy and affordable to produce, which makes them a great option for small businesses.
OKDork reports that infographics are the most shared content type. 84% of people who use infographics find them effective, according to Forbes.
Infographics are perfect for your content marketing strategy because they are eye-catching and easy to share.
Plus, they are an effective way to communicate complex information in a visual format.
When creating infographics, make sure to include a call to action so that people know what to do with the information they have learned.
The demand for infographics has increased by 800% in the past year.
As you can see, infographics are one of the most popular types of content.
And it’s no wonder why- they’re visually appealing, easy to share, and effective at conveying information.
If you’re not using infographics in your content marketing strategy, you’re missing out on a huge opportunity to engage with your audience.
A staggering 86% of businesses said that they use video as a marketing tool.
Video marketing is really great for connecting with your audience and promoting your products or services.
It’s also an effective way to boost your SEO and generate leads.
While it can be a bit costly and time-consuming to produce videos, it is well worth the effort.
86% of marketers have seen an increase in website traffic thanks to video content.
Video is one of the most effective content marketing tools available.
It’s a visual and engaging way to connect with your audience. And a mix of different content types is essential for a successful content marketing strategy.
The most popular video types were explainer videos (62%), followed closely by logo animations (46%) and presentations (43%). Additional types of 38%, 33%, 30%, and 17% Videos included advertisements, demos, slideshows, etc.
You can use video for a variety of purposes, such as explaining your products or services, promoting your brand, or providing helpful tips and advice.
No matter what type of video you produce, make sure it is high-quality and informative.
94% say video has helped them gain a better understanding of their product or service.
A video that shows a product or a service in action is much more effective than a written description or even a static image.
With video, you can show your audience exactly how your product works or what your service can do for them.
This is an extremely powerful way to market your business.
According to a survey of 58% of marketers, the original written content is the essential type.
This is likely because written content is the foundation of most other types of content.
Without well-written articles, you wouldn’t be able to create infographics, videos, or even social media posts.
Almost 60% of marketers reuse content 2 to 5 times.
Reusing your content is a great way to get more bang for your buck.
By repurposing old blog posts, for instance, you can create new infographics, videos, or even e-books.
The vast majority of marketers (93%) find interactive content to be useful.
With interactive content, people can actively participate in the experience.
This type of content is often more fun and engaging than traditional, static content.
Some interactive content examples include quizzes, polls, surveys, and games.
Using the word “best” have increased by 80% in the past two years.
When writing headlines, it’s important to use keywords that people are actually searching for.
By using keywords like “best,” you can improve your click-through rate and attract more attention to your content.
People are more likely to click on a headline that includes a keyword like “best” because they are always looking for information on the best products or services.
70% of media time and 79% of social media time happens on mobile devices.
Mobile optimization is essential for any business that wants to be successful online.
More and more people are using their smartphones and tablets to access the internet, so it’s important that your website is mobile-friendly.
When your website is optimized for mobile devices, people can easily view your content and navigate your site no matter where they are.
The most commonly used social media platform for distributing B2B content is LinkedIn (75%), followed by Facebook (69%). Third place goes to Instagram (30%).
LinkedIn is the best platform for B2B content because it reaches a large audience of professionals.
Facebook is also a great platform for B2B content because it has a wide reach and allows you to target specific groups of people.
Instagram is less effective for B2B content because it is primarily used by consumers.
However, if you have visually appealing content, it can be a great way to reach a new audience.
Posts that include more than 7 images receive 116% more organic traffic than those with text only.
This is likely because images are more visually appealing and can help break up long blocks of text.
In addition, they can also convey complex concepts more effectively than words alone.
If you want to engage your potential customers and get more organic traffic, be sure to include images in your posts. And as many as possible!
73% of B2B marketers use the platform YouTube to distribute content.
This video content marketing statistics shows that YouTube is a great platform for B2B content because it allows you to reach a wide audience with your videos.
In addition, YouTube is perfect for creating how-to videos, product demonstrations, and other types of informative content.
Be sure to have a YouTube channel for your business and include links to your videos in your blog posts, social media posts, and email newsletters.
The vast majority of B2B buyers (79%) share white papers with their colleagues.
White papers are a type of content that is very popular among B2B buyers.
This is likely because they are informative and can help the buyer make a decision about a product or service.
To generate leads with your content, be sure to create white papers and share them with your audience.
The vast majority of B2B buyers (62%) confirm they learn 3-7 pieces of content before connecting to the sales, and an additional 11% confirm they mostly consume more than 7 pieces.
When creating content, it’s important to keep in mind that your audience will likely consume multiple pieces before taking any action.
This means that you need to create a variety of content types and focus on providing value throughout the buyer’s journey.
By providing a variety of content, you can increase the likelihood that your audience will find something that resonates with them and take action.
Content Marketing: Always On The Rise and Never Out of Fashion
As the world of marketing changes, one thing always remains the same: content is king.
No matter what new platforms or new content marketing strategies come along, content is always going to be an essential part of any successful marketing campaign.
If you want to effectively reach your audience and get them to take action, you need to create high-quality content that is relevant to their needs.
When done correctly, content marketing can be a powerful way to generate leads, build your brand awareness, and drive sales.
Azarian Growth content marketing agency offers a full range of content marketing services, from strategy and planning to content creation and distribution.
Our team of experts can help you create a content marketing strategy that will get results. Contact us today to learn more!