Director of Growth

About Our Agency

Azarian Growth Agency is a rapidly scaling growth agency that specializes in helping businesses reach their full growth potential. Working with clients across the U.S., our team of passionate, dedicated growth professionals is headquartered in Armenia and committed to delivering high-quality outcomes using proven growth methods across marketing, sales, operations, and tech domains. We offer comprehensive growth solutions, from strategy development to implementation and execution. 

Who We’re Looking For

At [A] Growth Agency, we’re on the cusp of something groundbreaking, and we’re looking for a visionary to lead the charge. As our Director of Growth, you won’t just be at the helm—you’ll be the compass, guiding our partner-facing growth teams toward uncharted territories of success. 

With over a decade of experience, you’ve seen it all and done it all but are hungry for that next big challenge. Here, you won’t just be leading—you’ll be building, shaping, and pioneering. You’ll have the freedom to craft the future, drive monumental growth, and etch a legacy in the records of marketing greatness. 

If the idea of turning vision into reality excites you, and you’re ready to leave the comfort of the known for the thrill of the new, then [A] Growth Agency is your next adventure. Join us, and let’s make history together!

This is a remote, full-time opportunity. U.S. and Armenia applicants only.

Responsibilities

• Provide visionary leadership for all partner-facing growth teams, setting the strategic direction and ensuring consistent delivery of exceptional growth marketing results
• Build, mentor, and lead a robust team of growth marketers, fostering a culture of excellence, continuous learning, and innovation
• Engage in high-level collaborations to ensure holistic integration of growth strategies across all client touchpoints
• Champion a culture of agility, experimentation, and continuous improvement within the growth team
• Lead high-stakes account management efforts, forging strong, lasting relationships with partners and understanding their unique needs and business objectives
• Oversee a substantial monthly ad spend, ensuring optimal ROI and driving significant growth for our partners
• Craft and contribute to growth strategies for the agency, diving deep into campaign analytics, deriving insights, and spearheading optimization initiatives
• Stay ahead of the curve, keeping Azarian Growth Agency at the forefront of growth marketing trends, tools, and best practices

About You

• You bring at least 10+ years of growth marketing experience, with a focus on both B2B and B2C strategies
• You have proven experience managing substantial monthly ad spends ($2M+), with a track record of leading teams and delivering transformative results
• Your expertise spans the full spectrum of digital marketing channels, and you have a keen ability to craft and execute high-impact growth strategies
• Leadership is second nature to you; you’ve built, led, and inspired teams to achieve greatness
• Agility and experimentation are in your DNA; you thrive in dynamic environments and are always on the lookout for the next big growth opportunity
• Your strategic acumen is matched by your hands-on approach; you’re as comfortable setting the vision as you are diving into the weeds
• Exceptional communication and relationship-building skills define you; you excel in both internal team dynamics and external client engagements
• Flexibility to work with the team based in Yerevan, Armenia time-zone

Must-Have Skills

• Google Analytics Mastery: You know GA4 like the back of your hand and can derive actionable insights from complex data sets with ease.
• Tag Management Enthusiast: You would set up Google Tag Manager for fun and have a proven track record of implementing intricate tracking setups for multi-faceted campaigns.
• Platform Proficiency: You’re adept at navigating and optimizing across major ad platforms, including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and more.
• MarTech Stack Expertise: You’re familiar with the latest marketing technology tools and platforms, and you can integrate them seamlessly to drive automation and efficiency.
• Cross-Functional Communication: You can switch from speaking to a group of engineers to a group of marketers, to a partner stakeholder without missing a beat, ensuring clarity and alignment across all teams.
• SEO Savvy: You understand the intricacies of both on-page and off-page SEO and can guide strategies that boost organic visibility and traffic.
• CRO Specialist: You have hands-on experience with leading CRO tools like Optimizely or VWO and can design, implement, and analyze A/B tests to optimize conversion rates.
• Data Visualization: Tools like Tableau or Google Data Studio are in your arsenal, and you can craft compelling visual reports that tell a story and drive decision-making.
• Automation Aficionado: You’re proficient with marketing automation platforms like HubSpot, Marketo, or Pardot and can design complex workflows that nurture and convert leads.
• Technical Troubleshooting: You can quickly diagnose and resolve technical issues related to tracking, attribution, or platform integrations, ensuring data integrity and campaign performance.
• Agile Methodology: You’re extremely familiar with agile frameworks and can lead sprint planning, retrospectives, and daily stand-ups to ensure projects stay on track and teams remain aligned.

30-60-90 

In your first 30 days, you will…

• Immerse yourself in our growth landscape, understanding current strategies, team dynamics, and partner portfolios
• Conduct a comprehensive review of existing campaign performances, identifying immediate areas of improvement
• Engage in one-on-one sessions with team members, understanding their roles, challenges, and aspirations

 

In your first 60 days, you will…

• Begin rolling out refined growth strategies and optimization initiatives based on your insights and expertise
• Identify and address any team structure or hiring needs, ensuring the growth department is poised for success, and work on performance plans for the team. 
• Establish a cadence of regular check-ins with key partners, reinforcing our commitment to their success

 

In your first 90 days, you will…

• Have a reinvigorated and highly motivated growth team with streamlined processes and clear strategic direction
• Demonstrate tangible improvements in campaign performance, partner satisfaction, and overall growth metrics
• Present a forward-looking growth roadmap for Azarian Growth Agency, aligning with the agency’s broader vision and business objectives