If you want to scale a business that thrives — not just survives — it’s time to stop pricing your time and start pricing your impact.
In this value-packed episode of the [A] Growth Ventures Podcast, Hamlet Azarian sits down with Robin Waite — bestselling author, fearless business coach, and founder of Fearless Business.
Robin pulls back the curtain on the real mindset shifts that separate thriving entrepreneurs from those who stall out: from escaping the “comparison pricing trap,” to mastering authentic storytelling, to using AI the right way to drive human-centered growth.
What We Discussed with Robin
Forget Your Competitors — They Might Be Failing.
Robin explains why setting your prices based on what others charge is a dangerous game — and how true success starts by valuing the outcomes you create.
Price for Transformation, Not Time.
Hourly rates are a race to the bottom. Robin shows how outcome-based pricing unlocks trust, loyalty, and growth.
Let AI Superpower You — But Stay Human.
Automation should amplify real human connection, not replace it — and Robin shares how to find the right balance.
Purpose Fuels Profit.
Aligning your business with a mission bigger than money can create lasting loyalty and unexpected momentum.
Long-Term Wins Come from Staying the Course.
Forget “overnight success.” Robin shares why stubborn persistence beats flashy short-term wins every time.
Key Takeaways
- 02:14 – Why copying competitors’ prices sets you up to fail
- 08:30 – How hourly rates hurt your business more than you realize
- 14:50 – The power of storytelling through your clients’ own words
- 20:00 – Building true partnerships without over-commercializing
- 27:30 – Using AI as your assistant, not your replacement
- 36:10 – Why purpose-driven companies are the ones that endure
- 42:00 – Fear-setting: reframing failure as part of success
- 48:10 – How early customer discovery leads to sustainable growth
Final Thoughts
Robin’s message is crystal clear: price for the transformation you deliver, lead with value, and never lose sight of your bigger purpose.
Building something meaningful isn’t about chasing fast wins — it’s about staying focused, staying human, and staying fearless.
If you enjoyed this conversation and want to dive deeper into building sustainable, impactful businesses, check out more episodes of the [A] Growth Ventures Podcast.
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